Cooper County MO
HMDA Loan Application Totals
and Mortgage Lending Details
for 2010
Unlock detailed Cooper County MO mortgage statistics and HMDA loan application data from 2003 to 2023.
Analyze total mortgage applications, loan amounts, and key lending trends across the area.
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activity and lending patterns in this area and throughout the US.
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Whether you're an industry professional, homebuyer, or researcher, this data helps you stay informed
about local mortgage trends and lending activity.
| Years | 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 |
| Total Number of Mortgage Applications | 804 |
| Total Mortgage Loan Application Amount | $88,869,000 |
| Average Mortgage Loan Application Amount | $110,000 |
| Highest Mortgage Loan Application Amount | $408,000 |
| Average Applicant Income | $55,000 |
| Highest Applicant Income | $1,022,000 |
* Phone Numbers for Mortgage Lenders are available with a Data Download Report
| Mortgage Lender | Phone Number | Mortgage Lender Assets | Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loan Applications |
|---|---|---|---|---|
| BOONE COUNTY NATIONAL BANK 8TH & BROADWAY P O BOX 678 COLUMBIA, MO 65205 |
* | $ 1,214,301,000 | 144 | $ 15,551,000 |
| BANK OF AMERICA, N.A. 4500 PARK GRANADA CALABASAS, CA 91302 |
* | $ 1,465,221,449,000 | 78 | $ 9,130,000 |
| FLAT BRANCH MORTGAGE, INC. 101 S. FIFTH STREET, STE 200 COLUMBIA, MO 65201 |
* | $ 39,000,000 | 75 | $ 8,390,000 |
| JPMORGAN CHASE BANK, NA 1111 POLARIS PARKWAY COLUMBUS, OH 43240 |
* | $ 1,627,684,000,000 | 46 | $ 4,747,000 |
| UMB BANK, NA 1008 OAK ST. KANSAS CITY, MO 64106 |
* | $ 10,219,530,000 | 35 | $ 3,048,000 |
| US BANK, N.A. 777 EAST WISCONSIN AVE MILWAUKEE, WI 53202 |
* | $ 276,376,130,000 | 34 | $ 3,526,000 |
| WELLS FARGO FUNDING, INC 100 N MAIN STREEET MAC D4001-063 WINSTON-SALEM, NC 27150 |
* | $ 25,457,000 | 26 | $ 3,344,000 |
| WELLS FARGO BANK, NA 100 N MAIN STREET MAC D4001-063 WINSTON-SALEM, NC 27150 |
* | $ 608,778,000,000 | 24 | $ 2,587,000 |
| EMBRACE HOME LOANS, INC. 25 ENTERPRISE CENTER MIDDLETOWN, RI 02842 |
* | $ 10,000,000 | 22 | $ 2,350,000 |
| CITIZENS BANK AND TRUST COMPANY 7553 NW BARRY ROAD KANSAS CITY, MO 64153 |
* | $ 1,087,507,000 | 19 | $ 2,111,000 |
| FIRST STATE MORTGAGE SERVICES, LLC 502 N HERSHEY ROAD MENDOTA, IL 61704 |
* | $ 327,995,000 | 15 | $ 1,638,000 |
| UNITED COMMUNITY BANK 104 N MACOUPIN CHATHAM, IL 62033 |
* | $ 847,945,000 | 13 | $ 1,649,000 |
| LANDMARK BANK N.A. PO BOX 1867 COLUMBIA, MO 65201 |
* | $ 1,464,905,000 | 13 | $ 1,482,000 |
| PHH MORTGAGE CORPORATION 1 MORTGAGE WAY MOUNT LAUREL, NJ 08054 |
* | $ 31,000,000 | 13 | $ 1,437,000 |
| SUNTRUST MORTGAGE, INC 901 SEMMES AVENUE RICHMOND, VA 23224 |
* | $ 164,340,844,000 | 12 | $ 1,389,000 |
| MISSOURI CREDIT UNION 111 E. BROADWAY COLUMBIA, MO 65203 |
* | $ 212,259,000 | 11 | $ 1,385,000 |
| CENTRAL TRUST BANK 238 MADISON STREET JEFFERSON CITY, MO 65101 |
* | $ 2,047,923,000 | 11 | $ 1,619,000 |
| FLAGSTAR BANK 5151 CORPORATE DR TROY, MI 48098 |
* | $ 14,483,100,000 | 11 | $ 1,159,000 |
| COMMERCE BANK, N.A. 922 WALNUT, TB 12-1 KANSAS CITY, MO 64106 |
* | $ 17,958,713,000 | 10 | $ 1,086,000 |
| EXCHANGE BANK OF MISSOURI P.O. BOX 69, 101 SOUTH CHURCH STREET FAYETTE, MO 65248 |
* | $ 61,095,000 | 8 | $ 660,000 |
| MAINSTREET BANK 301 E BROADWAY ASHLAND, MO 65010 |
* | $ 55,674,000 | 7 | $ 702,000 |
| REGIONS BANK 1900 5TH AVENUE N - ALBH10903B BIRMINGHAM, AL 35203 |
* | $ 138,006,763,000 | 7 | $ 742,000 |
| COMMERCIAL TRUST COMPANY OF FAYETTE 119 NORTH MAIN STREET FAYETTE, MO 65248 |
* | $ 104,922,000 | 7 | $ 562,000 |
| ALLY BANK F/K/A/ GMAC BANK 1100 VIRGINIA DRIVE FT. WASHINGTON, PA 19034 |
* | $ 55,302,902,000 | 6 | $ 669,000 |
| THE TIPTON LATHAM BANK, NATIONAL ASSOCIATION 800 W. HWY 50; PO BOX 759 TIPTON, MO 65081 |
* | $ 81,716,000 | 6 | $ 228,000 |
| US BANK NORTH DAKOTA 777 EAST WISCONSIN AVE MILWAUKEE, WI 53202 |
* | $ 5,122,657,000 | 6 | $ 433,000 |
| VANDERBILT MORTGAGE 500 ALCOA TRAIL MARYVILLE, TN 37804 |
* | $ 31,000,000 | 6 | $ 509,000 |
| HOME LOAN CENTER 163 TECHNOLOGY DRIVE IRVINE, CA 92618 |
* | $ 10,000,000 | 5 | $ 922,000 |
| MIDWEST REGIONAL BANK 363 FESTUS CENTRE DRIVE FESTUS, MO 63028 |
* | $ 73,315,000 | 5 | $ 209,000 |
| FIRST COMMUNITY BANK 301 SE MAIN STREET LEES SUMMIT, MO 64063 |
* | $ 599,643,000 | 5 | $ 551,000 |
| HAWTHORN BANK 132 E. HIGH STREET JEFFERSON CITY, MO 65101 |
* | $ 1,217,700,000 | 4 | $ 624,000 |
| THE CALLAWAY BANK PO BOX 10 FULTON, MO 65251 |
* | $ 284,111,000 | 4 | $ 433,000 |
| FIRST RESIDENTIAL MORTGAGE 9721 ORMSBY STATION RD. LOUISVILLE, KY 40223 |
* | $ 10,000,000 | 4 | $ 841,000 |
| FRANKLIN AMERICAN MORTGAGE CO 501 CORPORATE CENTRE DRIVE, SUITE 400 FRANKLIN, TN 37067 |
* | $ 10,000,000 | 4 | $ 437,000 |
| 21ST MORTGAGE CORPORATION 620 MARKET ST SUITE 100 WILMINGTON, DE 37902 |
* | $ 10,000,000 | 3 | $ 115,000 |
| AMERICAN EQUITY MORTGAGE, INC. 11933 WESTLINE INDUSTRIAL DRIVE SAINT LOUIS, MO 63146 |
* | $ 10,000,000 | 3 | $ 436,000 |
| LEADERONE FINANCIAL CORPORATION 7500 COLLEGE BLVD SUITE 1150 TOPEKA, KS 66210 |
* | $ 100,000,000 | 3 | $ 401,000 |
| MORTGAGE INVESTORS CORP 6090 CENTRAL AVE ST. PETERSBURG, FL 33707 |
* | $ 10,000,000 | 3 | $ 337,000 |
| PROVIDENCE BANK 3855 FORUM BOULEVARD COLUMBIA, MO 65203 |
* | $ 132,337,000 | 3 | $ 184,000 |
| BANK 21 ONE W WASHINGTON ST CARROLLTON, MO 64633 |
* | $ 55,646,000 | 3 | $ 88,000 |
| CITIFINANCIAL SERVICES, INC. 300 ST. PAUL PLACE BALTIMORE, MD 21202 |
* | $ 1,494,037,000,000 | 3 | $ 124,000 |
| BNC NATIONAL BANK 20175 N 67TH AVENUE GLENDALE, AZ 85308 |
* | $ 866,920,000 | 3 | $ 509,000 |
| TRI-COUNTY TRUST COMPANY PO BOX 217, 103 COMMERCE ST. GLASGOW, MO 65254 |
* | $ 47,238,000 | 3 | $ 246,000 |
| USAA FEDERAL SAVINGS BANK 10750 MCDERMOTT FREEWAY SAN ANTONIO, TX 78288 |
* | $ 37,922,355,000 | 3 | $ 670,000 |
| JEFFERSON BANK OF MISSOURI 700 SOUTHWEST BLVD JEFFERSON CITY, MO 65102 |
* | $ 489,610,000 | 3 | $ 517,000 |
| NFCU 820 FOLLIN LANE VIENNA, VA 22180 |
* | $ 39,610,194,000 | 2 | $ 518,000 |
| FIFTH THIRD MORTGAGE COMPANY 5001 KINGSLEY DRIVE MD 1MOB2W CINCINNATI, OH 45227 |
* | $ 112,736,105,000 | 2 | $ 293,000 |
| BRANCH BANKING AND TRUST CO 223 W NASH STREET WILSON, NC 27893 |
* | $ 159,675,538,000 | 2 | $ 284,000 |
| PEOPLES BANK OF MONITEAU COUNTY 105 W ROW STREET JAMESTOWN, MO 65046 |
* | $ 44,553,000 | 2 | $ 107,000 |
| BLUE RIDGE BANK AND TRUST CO. 4200 LITTLE BLUE PARKWAY INDEPENDENCE, MO 64057 |
* | $ 481,211,000 | 2 | $ 185,000 |
| CITIMORTGAGE, INC 601 LEXINGTON AVENUE, 20TH FLOOR NEW YORK, NY 10022 |
* | $ 1,019,497,000,000 | 2 | $ 154,000 |
| METLIFE BANK, N.A. 334 MADISON AVENUE CONVENT STATION, NJ 07961 |
* | $ 14,106,965,000 | 2 | $ 265,000 |
| ADMIRALS BANK FORMER DOMESTIC 815 RESERVOIR AVE CRANSTON, RI 02910 |
* | $ 234,124,000 | 2 | $ 29,000 |
| CITICORP TRUST BANK, FSB 601 LEXINGTON AVENUE, 20TH FLOOR NEW YORK, NY 10022 |
* | $ 17,832,340,000 | 2 | $ 279,000 |
| PREMIER BANK 815 WEST STADIUM BLVD JEFFERSON CITY, MO 65109 |
* | $ 1,256,121,000 | 2 | $ 272,000 |
| SUNTRUST BANKS, INC. P.O. BOX 4418, MAIL CODE 663 ATLANTA, GA 30302 |
* | $ 164,340,844,000 | 2 | $ 254,000 |
| GMAC MORTGAGE LLC 1100 VIRGINIA DRIVE FT. WASHINGTON, PA 19034 |
* | $ 31,000,000 | 2 | $ 173,000 |
| DAS ACQUISITION COMPANY, LLC 12140 WOODCREST EXECUTIVE DRIVE, STE 150 SAINT LOUIS, MO 63141 |
* | $ 37,000,000 | 2 | $ 154,000 |
| PLAZA HOME MORTGAGE, INC 5090 SHOREHAM PLACE, SUITE #206 SAN DIEGO, CA 92122 |
* | $ 10,000,000 | 2 | $ 165,000 |
| AMERISAVE MORTGAGE CORPORATION 3525 PIEDMONT RD NE, 8 PIEDMONT CTR STE PEACHTREE CORNER, GA 30305 |
* | $ 8,994,122,000 | 2 | $ 284,000 |
| FIRST INTEGRITY MORTGAGE SERVICES, INC. 77 WESTPORT PLAZA SUITE 200 ST. LOUIS, MO 63146 |
* | $ 10,000,000 | 2 | $ 168,000 |
| MOUNTAIN STATES MORTGAGE 1333 E 9400 S SANDY, UT 84093 |
* | $ 10,000,000 | 1 | $ 105,000 |
| FREEDOM MORTGAGE CORP. 10500 KINCAID DR. STE. 300 FISHERS, IN 46037 |
* | $ 10,000,000 | 1 | $ 113,000 |
| SUMMIT MORTGAGE CORPORATION 13355 10TH AVE N, #100 PLYMOUTH, MN 55441 |
* | $ 10,000,000 | 1 | $ 330,000 |
| SUN WEST MORTGAGE COMPANY, INC. 18000 STUDEBAKER ROAD, SUITE 200 SACRAMENTO, CA 90703 |
* | $ 10,000,000 | 1 | $ 199,000 |
| NATIONWIDE ADVANTAGE MORTGAGE 1100 LOCUST ST DES MOINES, IA 50391 |
* | $ 31,000,000 | 1 | $ 105,000 |
| CONSERVATION EMPLOYEES CREDIT UNION P.O. BOX 180 JEFFERSON CITY, MO 65102 |
* | $ 72,340,000 | 1 | $ 122,000 |
| MORTGAGE RESEARCH CENTER, LLC 2101 CHAPEL PLAZA COURT SUITE 107 COLUMBIA, MO 65203 |
* | $ 880,000,000 | 1 | $ 108,000 |
| OCEANSIDE MORTGAGE COMPANY 55 MAIN ST TOMS RIVER, NJ 08753 |
* | $ 10,000,000 | 1 | $ 186,000 |
| AMERICAN FINANCIAL RESOURCES, INC. 9 SYLVAN WAY PARSIPPANY-TROY HILLS, NJ 07054 |
* | $ 10,000,000 | 1 | $ 66,000 |
| FIRSTRUST MORTGAGE, INC 6710 W. 121ST STREET OVERLAND PARK, KS 66209 |
* | $ 6,198,000 | 1 | $ 107,000 |
| ZILLOW HOME LOANS, LLC 10975 EL MONTE ST WICHITA, KS 66211 |
* | $ 10,000,000 | 1 | $ 323,000 |
| STONEGATE MORTGAGE CORPORATION 9190 PRIORITY WAY WEST DRIVE INDIANAPOLIS, IN 46240 |
* | $ 10,000,000 | 1 | $ 122,000 |
| TRUITY FEDERAL CREDIT UNION 501 S JOHNSTONE BARTLESVILLE, OK 74003 |
* | $ 499,993,000 | 1 | $ 60,000 |
| ARVEST MORTGAGE COMPANY 931 W MONROE LOWELL, AR 72745 |
* | $ 11,319,023,000 | 1 | $ 136,000 |
| SHELTER FINANCIAL BANK 1817 W. BROADWAY COLUMBIA, MO 65218 |
* | $ 197,047,000 | 1 | $ 53,000 |
| THINK MUTUAL BANK 5200 MEMBERS PARKWAY NW ROCHESTER, MN 55901 |
* | $ 1,371,962,000 | 1 | $ 29,000 |
| ONEWEST BANK, FSB 888 EAST WALNUT ST PASADENA, CA 91101 |
* | $ 23,286,247,000 | 1 | $ 66,000 |
| MIDFIRST BANK 501 NW GRAND BLVD. OKLAHOMA CITY, OK 73118 |
* | $ 12,817,999,000 | 1 | $ 129,000 |
| THE MISSOURI BANK II 1601 S LIMIT SEDALIA, MO 65301 |
* | $ 82,944,000 | 1 | $ 118,000 |
| EXCEL BANK 818 THOMPSON BLVD SEDALIA, MO 65301 |
* | $ 267,719,000 | 1 | $ 60,000 |
| NEW YORK COMMUNITY BANK 1 JERICHO PLAZA JERICHO, NY 11753 |
* | $ 40,150,052,000 | 1 | $ 204,000 |
| GREAT WESTERN BANK 35 1ST AVE NE WATERTOWN, SD 57201 |
* | $ 5,332,471,000 | 1 | $ 100,000 |
| BANK OF ENGLAND PO BOX 70 ENGLAND, AR 72046 |
* | $ 197,928,000 | 1 | $ 208,000 |
| FIRST STATE BANK OF ST. CHARLES, MISSOURI 2850 WEST CLAY ST ST CHARLES, MO 63301 |
* | $ 186,823,000 | 1 | $ 72,000 |
| MID AMERICA BANK 1511 FRIENDSHIP ROAD JEFFERSON CITY, MO 65101 |
* | $ 202,832,000 | 1 | $ 213,000 |
| AMERICAN SOUTHWEST MORTGAGE CORP. 5900 MOSTELLER DRIVE SUITE 10 OKLAHOMA CITY, OK 73112 |
* | $ 143,000,000 | 1 | $ 258,000 |
| AFFILIATED MORTGAGE COMPANY 1301 HUDSON LANE MONROE, LA 71201 |
* | $ 212,423,000 | 1 | $ 150,000 |
| NORTH AMERICAN SAVINGS BANK 12498 S 71 HIGHWAY GRANDVIEW, MO 64030 |
* | $ 1,506,113,000 | 1 | $ 104,000 |
| MISSOURI ELECTRIC COOPERATIVES EMPL 2722 E MCCARTY JEFFERSON CITY, MO 65101 |
* | $ 92,576,000 | 1 | $ 72,000 |
| MORTGAGE SOLUTIONS LLC 4020 FEE FEE ROAD SAINT LOUIS, MO 63044 |
* | $ 643,000,000 | 1 | $ 189,000 |
| TRUHOME SOLUTIONS, L.L.C. 9601 LEGLER RD LENEXA, KS 66219 |
* | $ 1,900,000,000 | 1 | $ 179,000 |
| GATEWAY MORTGAGE GROUP LLC 6910 E 14TH ST TULSA, OK 74112 |
* | $ 10,000,000 | 1 | $ 152,000 |
| MORTGAGE INVESTMENT SERVICES CORPORATION 22316 MIDLAND DRIVE SHAWNEE, KS 66226 |
* | $ 10,000,000 | 1 | $ 32,000 |
| MORTGAGE SOLUTIONS OF CO, LLC 5455 N UNION BLVD # 105 COLORADO SPRINGS, CO 80918 |
* | $ 10,000,000 | 1 | $ 120,000 |
The HMDA mortgage data below offers a comprehensive breakdown of loan application trends for 2010, covering key categories like loan purpose, applicant race, loan type, approval outcomes, and denial reasons. Each dataset details the total number of applications and the total loan amounts, helping you analyze lending activity with precision.
Easily search and sort data by metrics such as average mortgage amount, highest loan value, average applicant income, and top income levels within each category. Whether you're researching market trends, borrower demographics, or specific mortgage types, these insights provide a valuable snapshot of lending patterns, helping you make more informed decisions in the mortgage and real estate industries.
Mortgage Loan Application Detail Totals for Cooper County MO in 2010
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Refinancing | 467 | $57,897,000 | $123,000 | $408,000 | $60,000 | $1,022,000 |
| Home Purchase | 299 | $29,227,000 | $97,000 | $275,000 | $47,000 | $230,000 |
| Home Improvement | 38 | $1,745,000 | $45,000 | $131,000 | $51,000 | $110,000 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 649 | $70,749,000 | $109,000 | $408,000 | $59,000 | $1,022,000 |
| Not Provided | 69 | $8,701,000 | $126,000 | $330,000 | $57,000 | $173,000 |
| Not applicable | 62 | $6,842,000 | $110,000 | $283,000 | $8,000 | $132,000 |
| Black or African American | 16 | $1,544,000 | $96,000 | $130,000 | $33,000 | $67,000 |
| Hispanic | 4 | $553,000 | $138,000 | $193,000 | $80,000 | $148,000 |
| American Indian or Alaskan Native | 2 | $210,000 | $105,000 | $155,000 | $76,000 | $121,000 |
| Asian | 1 | $90,000 | $90,000 | $90,000 | $42,000 | $42,000 |
| Native Hawaiian or Other Pacific Islander | 1 | $180,000 | $180,000 | $180,000 | $74,000 | $74,000 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 489 | $53,070,000 | $108,000 | $408,000 | $62,000 | $1,022,000 |
| FHA-insured (Federal Housing Administration) | 188 | $21,276,000 | $113,000 | $276,000 | $46,000 | $161,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 70 | $5,943,000 | $84,000 | $191,000 | $32,000 | $78,000 |
| VA-guaranteed (Veterans Administration) | 57 | $8,580,000 | $150,000 | $332,000 | $45,000 | $151,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 398 | $42,402,000 | $106,000 | $334,000 | $58,000 | $237,000 |
| Loan Purchased By The Institution | 157 | $17,539,000 | $111,000 | $323,000 | $35,000 | $161,000 |
| Application Denied By Financial Institution | 122 | $13,055,000 | $107,000 | $408,000 | $59,000 | $1,022,000 |
| Application Withdrawn By Applicant | 82 | $9,886,000 | $120,000 | $333,000 | $62,000 | $203,000 |
| Application Approved But Not Accepted | 33 | $4,135,000 | $125,000 | $310,000 | $69,000 | $161,000 |
| File Closed For Incompleteness | 12 | $1,852,000 | $154,000 | $275,000 | $74,000 | $150,000 |
| Preapproval Approved but not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Denied by Financial Institution | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Credit History | 33 | $2,555,000 | $77,000 | $248,000 | $54,000 | $151,000 |
| Debt-To-Income Ratio | 19 | $2,453,000 | $129,000 | $332,000 | $38,000 | $97,000 |
| Collateral | 19 | $2,179,000 | $114,000 | $408,000 | $109,000 | $1,022,000 |
| Credit Application Incomplete | 10 | $1,295,000 | $129,000 | $252,000 | $53,000 | $112,000 |
| Other | 10 | $1,209,000 | $120,000 | $290,000 | $55,000 | $122,000 |
| Unverifiable Information | 3 | $330,000 | $110,000 | $175,000 | $49,000 | $112,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 2 | $178,000 | $89,000 | $100,000 | $52,000 | $66,000 |
| Mortgage Insurance Denied | 1 | $84,000 | $84,000 | $84,000 | $46,000 | $46,000 |
| Employment History | 1 | $94,000 | $94,000 | $94,000 | $38,000 | $38,000 |
Our comprehensive HMDA mortgage statistics provide invaluable insights for industry professionals, researchers, and analysts looking to understand lending trends in the area. With detailed data on mortgage applications, loan amounts, applicant income, loan purposes, and approval rates, you can uncover key patterns shaping the local housing market.
Whether you're a real estate expert, financial analyst, or policymaker, these in-depth mortgage lending statistics help you track market shifts, assess borrower demographics, and evaluate lender performance. Use this powerful data to make informed decisions, conduct market research, and stay ahead in the evolving mortgage industry.