Simplicity
HMDA Loan Application Totals
and Mortgage Lending Details
for 2022
Simplicity 2022 HMDA loan application data provides key insights into its mortgage lending trends, applicant demographics, and loan distribution.
The Home Mortgage Disclosure Act (HMDA) requires lenders to report detailed loan application data, offering transparency into lending patterns.
The data reveals trends in average loan size, applicant income, and mortgage approval rates, helping consumers and analysts understand lending accessibility.
Below, explore a breakdown of loan applications by county, metro area, loan purpose, applicant race, loan type, and more.
Whether you're an industry professional, homebuyer, or researcher,
this information provides valuable insights into mortgage lending activity.
Scroll down to view the full dataset and analyze lending trends in greater detail.
| Mortgage Company & Address | Simplicity 222 E Upham St Marshfield, WI 54449 Tel #: available with data download |
| Federal Regulator | * available with data download |
| Years | 2023 2022 |
| Total Number of Mortgage Applications | 954 |
| Total Mortgage Loan Application Amount | $130,030,000 |
| Average Mortgage Loan Application Amount | $131,200 |
| Highest Mortgage Loan Application Amount | $1,305,000 |
| Average Applicant Income | $80,400 |
| Highest Applicant Income | $441,000 |
Explore comprehensive HMDA mortgage statistics and lending trends for 2022 with Simplicity. Below, you'll find key insights into this lender's mortgage activity, including total loan applications, average mortgage amounts, highest application values, and income levels of top applicants. Whether you're analyzing Simplicity's lending patterns or researching mortgage trends, these statistics provide valuable transparency into their loan activity.
Our HMDA dataset for 2022 breaks down Simplicity's mortgage applications by loan purpose, applicant race, loan type, approval outcomes, and reasons for denial. These insights help homebuyers, financial analysts, and industry professionals assess borrower demographics and lending practices, offering a clearer view of how Simplicity serves its applicants.
Each category highlights the total number of mortgage applications processed by Simplicity, total loan amounts, average mortgage values, and the highest mortgage amounts recorded. You can also review borrower income trends, including the average and highest reported applicant incomes for loans issued by this lender. Whether you're evaluating lender performance, comparing mortgage approval rates, or exploring loan options, this HMDA-backed data offers a crucial look at Simplicity's mortgage activity for 2022.
| County | Total Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loans Applications | Average Mortgage Loan Application Amount | Average Applicant Income |
|---|---|---|---|---|
| Wood County Wisconsin | 292 | $ 37,030,000 | $ 126,000 | $ 78,000 |
| Portage County Wisconsin | 185 | $ 26,575,000 | $ 143,000 | $ 81,000 |
| Clark County Wisconsin | 175 | $ 20,505,000 | $ 117,000 | $ 72,000 |
| Marathon County Wisconsin | 120 | $ 17,600,000 | $ 146,000 | $ 87,000 |
| Winnebago County Wisconsin | 31 | $ 4,255,000 | $ 137,000 | $ 95,000 |
| Waupaca County Wisconsin | 11 | $ 1,405,000 | $ 127,000 | $ 89,000 |
| Outagamie County Wisconsin | 8 | $ 1,250,000 | $ 156,000 | $ 125,000 |
| Waushara County Wisconsin | 8 | $ 460,000 | $ 57,000 | $ 66,000 |
| Chippewa County Wisconsin | 6 | $ 950,000 | $ 158,000 | $ 98,000 |
| Taylor County Wisconsin | 5 | $ 395,000 | $ 79,000 | $ 45,000 |
| Adams County Wisconsin | 4 | $ 220,000 | $ 55,000 | $ 77,000 |
| Oneida County Wisconsin | 4 | $ 830,000 | $ 207,000 | $ 318,000 |
| Eau Claire County Wisconsin | 3 | $ 465,000 | $ 155,000 | $ 72,000 |
| Lincoln County Wisconsin | 3 | $ 485,000 | $ 161,000 | $ 102,000 |
| Calumet County Wisconsin | 2 | $ 300,000 | $ 150,000 | $ 86,000 |
| Jackson County Wisconsin | 2 | $ 300,000 | $ 150,000 | $ 49,000 |
| Kenosha County Wisconsin | 2 | $ 310,000 | $ 155,000 | $ 106,000 |
| Marquette County Wisconsin | 2 | $ 90,000 | $ 45,000 | $ 55,000 |
| Price County Wisconsin | 2 | $ 220,000 | $ 110,000 | $ 76,000 |
| Vilas County Wisconsin | 2 | $ 380,000 | $ 190,000 | $ 128,000 |
| Franklin County Vermont | 1 | $ 165,000 | $ 165,000 | $ 66,000 |
| Barron County Wisconsin | 1 | $ 285,000 | $ 285,000 | $ 109,000 |
| Brown County Wisconsin | 1 | $ 155,000 | $ 155,000 | $ 86,000 |
| Buffalo County Wisconsin | 1 | $ 55,000 | $ 55,000 | $ 116,000 |
| Columbia County Wisconsin | 1 | $ 115,000 | $ 115,000 | $ 104,000 |
| Door County Wisconsin | 1 | $ 145,000 | $ 145,000 | $ 134,000 |
| Douglas County Wisconsin | 1 | $ 155,000 | $ 155,000 | $ 105,000 |
| Forest County Wisconsin | 1 | $ 65,000 | $ 65,000 | $ 76,000 |
| Green Lake County Wisconsin | 1 | $ 35,000 | $ 35,000 | $ 47,000 |
| Manitowoc County Wisconsin | 1 | $ 205,000 | $ 205,000 | $ 96,000 |
| Monroe County Wisconsin | 1 | $ 125,000 | $ 125,000 | $ 40,000 |
| Sauk County Wisconsin | 1 | $ 95,000 | $ 95,000 | $ 44,000 |
| Washburn County Wisconsin | 1 | $ 195,000 | $ 195,000 | $ 63,000 |
| Waukesha County Wisconsin | 1 | $ 385,000 | $ 385,000 | $ 280,000 |
Mortgage Loan Application Detail Totals for Simplicity in 2022
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 470 | $81,080,000 | $172,000 | $1,305,000 | $77,000 | $441,000 |
| Cash-out Refinancing | 376 | $35,250,000 | $93,000 | $1,065,000 | $84,000 | $338,000 |
| Refinancing | 88 | $11,040,000 | $125,000 | $435,000 | $75,000 | $182,000 |
| Other Purpose | 10 | $750,000 | $75,000 | $155,000 | $93,000 | $402,000 |
| Home Improvement | 10 | $1,910,000 | $191,000 | $415,000 | $73,000 | $114,000 |
| Not Applicable | 0 | $0 | $0 | $0 | $0 | $0 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 876 | $117,940,000 | $134,000 | $1,305,000 | $79,000 | $441,000 |
| Not applicable | 26 | $4,800,000 | $184,000 | $525,000 | $0 | $0 |
| Not Provided | 23 | $3,385,000 | $147,000 | $415,000 | $109,000 | $402,000 |
| Hispanic | 14 | $1,410,000 | $100,000 | $215,000 | $81,000 | $160,000 |
| American Indian or Alaskan Native | 5 | $785,000 | $157,000 | $265,000 | $74,000 | $85,000 |
| Asian | 5 | $635,000 | $127,000 | $195,000 | $63,000 | $74,000 |
| Black or African American | 5 | $1,075,000 | $215,000 | $615,000 | $128,000 | $195,000 |
| Native Hawaiian or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 954 | $130,030,000 | $136,000 | $1,305,000 | $80,000 | $441,000 |
| FHA-insured (Federal Housing Administration) | 0 | $0 | $0 | $0 | $0 | $0 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 0 | $0 | $0 | $0 | $0 | $0 |
| VA-guaranteed (Veterans Administration) | 0 | $0 | $0 | $0 | $0 | $0 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 658 | $87,880,000 | $133,000 | $615,000 | $85,000 | $441,000 |
| Application Withdrawn By Applicant | 151 | $22,475,000 | $148,000 | $1,305,000 | $77,000 | $300,000 |
| Preapproval Approved but not Accepted | 60 | $7,800,000 | $130,000 | $355,000 | $51,000 | $115,000 |
| Preapproval Denied by Financial Institution | 47 | $6,835,000 | $145,000 | $305,000 | $53,000 | $145,000 |
| Application Denied By Financial Institution | 25 | $3,505,000 | $140,000 | $405,000 | $78,000 | $195,000 |
| Application Approved But Not Accepted | 12 | $1,530,000 | $127,000 | $355,000 | $109,000 | $402,000 |
| File Closed For Incompleteness | 1 | $5,000 | $5,000 | $5,000 | $0 | $0 |
| Loan Purchased By The Institution | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 882 | $119,690,000 | $135,000 | $1,305,000 | $81,000 | $441,000 |
| Debt-To-Income Ratio | 39 | $6,175,000 | $158,000 | $405,000 | $60,000 | $195,000 |
| Credit History | 14 | $1,760,000 | $125,000 | $245,000 | $57,000 | $106,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 11 | $1,575,000 | $143,000 | $305,000 | $66,000 | $114,000 |
| Collateral | 3 | $65,000 | $21,000 | $35,000 | $60,000 | $77,000 |
| Employment History | 2 | $280,000 | $140,000 | $185,000 | $59,000 | $74,000 |
| Other | 2 | $340,000 | $170,000 | $305,000 | $97,000 | $145,000 |
| Unverifiable Information | 1 | $145,000 | $145,000 | $145,000 | $60,000 | $60,000 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
| Credit Application Incomplete | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights into Simplicity's 2022 lending activity. By analyzing detailed data on mortgage applications, total loan amounts, applicant incomes, loan purposes, and approval rates, industry professionals, researchers, and analysts can gain a clear understanding of this lender's role in the mortgage market.
This in-depth HMDA data allows real estate experts, financial analysts, and policymakers to track lending trends, evaluate borrower demographics,
and assess Simplicity's mortgage approval patterns.
Utilize this powerful dataset to analyze market performance, compare lending practices, and make data-driven decisions in the ever-changing mortgage industry.
For a list of all lenders in Wisconsin, download the full spreadsheet
with aggregated HMDA statistics today.