Swain County NC
HMDA Loan Application Totals
and Mortgage Lending Details
for 2011
Unlock detailed Swain County NC mortgage statistics and HMDA loan application data from 2003 to 2023.
Analyze total mortgage applications, loan amounts, and key lending trends across the area.
Our interactive tools let you explore mortgage data by location and lender offering insights into housing market
activity and lending patterns in this area and throughout the US.
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for all lenders based in North Carolina.
Whether you're an industry professional, homebuyer, or researcher, this data helps you stay informed
about local mortgage trends and lending activity.
| Years | 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 |
| Total Number of Mortgage Applications | 473 |
| Total Mortgage Loan Application Amount | $72,813,000 |
| Average Mortgage Loan Application Amount | $153,000 |
| Highest Mortgage Loan Application Amount | $950,000 |
| Average Applicant Income | $86,000 |
| Highest Applicant Income | $2,450,000 |
* Phone Numbers for Mortgage Lenders are available with a Data Download Report
| Mortgage Lender | Phone Number | Mortgage Lender Assets | Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loan Applications |
|---|---|---|---|---|
| STATE EMPLOYEES' P.O. DRAWER 25279 RALEIGH, NC 27611 |
* | $ 23,061,183,000 | 61 | $ 8,361,000 |
| UNITED COMMUNITY BANK PO BOX 398 BLAIRSVILLE, GA 30512 |
* | $ 7,426,039,000 | 55 | $ 7,176,000 |
| WELLS FARGO BANK, NATIONAL ASSOCIATION 100 N MAIN STREET MAC D4001-042 SIOUX FALLS, SD 27150 |
* | $ 1,104,833,000,000 | 41 | $ 6,728,000 |
| VANDERBILT MORTGAGE AND FINANCE, INC. 500 ALCOA TRAIL KNOXVILLE, TN 37804 |
* | $ 31,000,000 | 28 | $ 1,586,000 |
| FIRST-CITIZENS BANK & TRUST COMPANY 4300 SIX FORKS ROAD FCC 21 RALEIGH, NC 27609 |
* | $ 20,797,006,000 | 22 | $ 2,381,000 |
| JPMORGAN CHASE BANK, NATIONAL ASSOCIATION 1111 POLARIS PARKWAY COLUMBUS, OH 43240 |
* | $ 1,791,060,000,000 | 19 | $ 3,255,000 |
| BANK OF AMERICA, NATIONAL ASSOCIATION 31303 AGOURA RD CA6-917-01-20 CHARLOTTE, NC 91361 |
* | $ 1,454,050,584,000 | 16 | $ 2,668,000 |
| CAROLINA BANK PO BOX 10209 GREENSBORO, NC 27404 |
* | $ 676,387,000 | 14 | $ 2,206,000 |
| U.S. BANK NATIONAL ASSOCIATION 425 WALNUT STREET CINCINNATI, OH 45202 |
* | $ 310,099,589,000 | 13 | $ 2,495,000 |
| TRUIST BANK 3100 SMOKETREE CT FL 5 CHARLOTTE, NC 27604 |
* | $ 153,341,765,000 | 11 | $ 1,781,000 |
| ALLY BANK 2101 REXFORD ROAD, SUITE 350W CHARLOTTE, NC 28211 |
* | $ 77,423,723,000 | 11 | $ 2,673,000 |
| ENTEGRA BANK 14 ONE CENTER COURT FRANKLIN, NC 28734 |
* | $ 1,024,755,000 | 11 | $ 1,508,000 |
| GMAC MORTGAGE, LLC 1100 VIRGINIA DRIVE FT. WASHINGTON, PA 19034 |
* | $ 31,000,000 | 10 | $ 1,972,000 |
| HOME LOAN CENTER, INC. 11115 RUSHMORE DRIVE CHARLOTTE, NC 28277 |
* | $ 10,000,000 | 8 | $ 1,239,000 |
| LOCAL GOVERNMENT P.O. DRAWER 25279 RALEIGH, NC 27611 |
* | $ 1,085,592,000 | 8 | $ 981,000 |
| FIRST RESIDENTIAL MORTGAGE 9721 ORMSBY STATION RD. LOUISVILLE, KY 40223 |
* | $ 10,000,000 | 6 | $ 1,179,000 |
| FIFTH THIRD MORTGAGE COMPANY 5001 KINGSLEY DRIVE MD 1MOB2W CINCINNATI, OH 45227 |
* | $ 108,971,662,000 | 6 | $ 1,032,000 |
| NAVY FEDERAL CREDIT UNION 820 FOLLIN LANE VIENNA, VA 22180 |
* | $ 44,423,207,000 | 5 | $ 1,269,000 |
| MOUNTAIN 1ST BANK & TRUST COMP 101 JACK STREET HENDERSONVILLE, NC 28792 |
* | $ 724,738,000 | 5 | $ 1,075,000 |
| EMBRACE HOME LOANS, INC. 25 ENTERPRISE CENTER MIDDLETOWN, RI 02842 |
* | $ 10,000,000 | 4 | $ 742,000 |
| USAA FEDERAL SAVINGS BANK 10750 MCDERMOTT FREEWAY SAN ANTONIO, TX 78288 |
* | $ 48,783,813,000 | 4 | $ 458,000 |
| RBC BANK 131 NORTH CHURCH STREET ROCKY MT., NC 27804 |
* | $ 27,285,986,000 | 4 | $ 908,000 |
| WELLS FARGO FUNDING, INC 100 N MAIN STREEET MAC D4001-063 WINSTON-SALEM, NC 27150 |
* | $ 25,457,000 | 4 | $ 534,000 |
| SUNTRUST MORTGAGE, INC. 901 SEMMES AVENUE RICHMOND, VA 23224 |
* | $ 162,509,568,000 | 4 | $ 916,000 |
| NEW DAY FINANCIAL, LLC 8160 MAPLE LAWN BLVD. DOVER, DE 20759 |
* | $ 4,088,336,000 | 4 | $ 576,000 |
| CITIBANK, NATIONAL ASSOCIATION 1 COURT SQUARE,43RD FLOOR SIOUX FALLS, SD 11120 |
* | $ 1,216,291,000,000 | 3 | $ 503,000 |
| FLAGSTAR BANK, N.A. 5151 CORPORATE DRIVE HICKSVILLE, NY 48098 |
* | $ 12,648,357,000 | 3 | $ 415,000 |
| REGIONS BANK 1900 5TH AVENUE N BIRMINGHAM, AL 35203 |
* | $ 126,719,736,000 | 3 | $ 928,000 |
| HOMEOWNERS MORTGAGE OF AMERICA 100 GALLERIA PARKWAY STE 1400 ATLANTA, GA 30339 |
* | $ 10,000,000 | 3 | $ 469,000 |
| CITIMORTGAGE, INC. 1 COURT SQUARE, 43RD FLOOR LONG ISLAND CITY, NY 11120 |
* | $ 1,019,497,000,000 | 3 | $ 341,000 |
| SUNTRUST BANK P.O. BOX 4418, MAIL CODE 0663 ATLANTA, GA 30302 |
* | $ 165,800,581,000 | 3 | $ 49,000 |
| NYCB MORTGAGE COMPANY, LLC 1801 EAST 9TH STREET CLEVELAND, OH 44114 |
* | $ 75,001,000 | 2 | $ 338,000 |
| FIRST FEDERAL OF CHARLESTON 2440 MALL DRIVE NORTH CHARLESTON, SC 29406 |
* | $ 3,249,548,000 | 2 | $ 85,000 |
| HOMETRUST BANK N.A. P O BOX 10 ASHEVILLE, NC 28804 |
* | $ 1,669,845,000 | 2 | $ 370,000 |
| BRAND MORTGAGE GROUP, LLC 1255 LAKES PARKWAY, BLDG 300, ST 200 LAWRENCEVILLE, GA 30043 |
* | $ 1,195,416,000 | 2 | $ 314,000 |
| MANUFACTURERS AND TRADERS TRUST COMPANY 701 SENECA STREET - SUITE 330N BUFFALO, NY 14210 |
* | $ 76,465,208,000 | 2 | $ 244,000 |
| BANK OF ENGLAND PO BOX 70 ENGLAND, AR 72046 |
* | $ 213,864,000 | 2 | $ 282,000 |
| MICHIGAN MUTUAL, INC. 911 MILITARY STREET PORT HURON, MI 48060 |
* | $ 35,000,000,000 | 2 | $ 262,000 |
| AMERITRUST MORTGAGE INC. 11016 RUSHMORE DRIVE, SUITE 200 CHARLOTTE, NC 28277 |
* | $ 10,000,000 | 2 | $ 233,000 |
| ROUNDPOINT MORTGAGE COMPANY 5032 PARKWAY PLAZA BLVD, STE 200 CHARLOTTE, NC 28278 |
* | $ 10,000,000 | 2 | $ 278,000 |
| CMC FUNDING, INC. 814 A1A NORTH, STE. 303 PONTE VEDRA BEACH, FL 32082 |
* | $ 10,000,000 | 2 | $ 352,000 |
| MORTGAGE NETWORK, INC. 99 CONIFER HILL DR DANVERS, MA 01923 |
* | $ 3,700,000 | 2 | $ 575,000 |
| CHAMPION CREDIT UNION 1 ACADEMY STREET CANTON, NC 28716 |
* | $ 149,122,000 | 2 | $ 231,000 |
| COASTAL STATES MORTGAGE, INC. 5 BOW CIRCLE HILTON HEAD ISLAND, SC 29928 |
* | $ 10,000,000 | 2 | $ 456,000 |
| FAMILY TRUST FEDERAL CREDIT UNION 1615 PROGRESS WAY ROCK HILL, SC 29730 |
* | $ 252,954,000 | 1 | $ 140,000 |
| SOUTHEAST BANK 192 N SEVEN OAKS DR FARRAGUT, TN 37922 |
* | $ 272,118,000 | 1 | $ 391,000 |
| SUMNER BANK & TRUST 240 W BROADWAY GALLATIN, TN 37066 |
* | $ 136,216,000 | 1 | $ 167,000 |
| TRISTATE CAPITAL BANK 301 GRANT STREET - 27TH FLOOR PITTSBURGH, PA 15219 |
* | $ 1,660,718,000 | 1 | $ 950,000 |
| FIRST COMMUNITY MORTGAGE, INC. 275 ROBERT ROSE DRIVE NASHVILLE, TN 37129 |
* | $ 10,000,000 | 1 | $ 182,000 |
| ATLANTA POSTAL 1605 BOGGS ROAD ATLANTA, GA 30096 |
* | $ 1,939,474,000 | 1 | $ 115,000 |
| MOUNTAIN CREDIT UNION 38 MAPLE STREET WAYNESVILLE, NC 28786 |
* | $ 103,249,000 | 1 | $ 70,000 |
| GEORGIA UNITED 6705 SUGARLOAF PARKWAY DULUTH, GA 30097 |
* | $ 636,542,000 | 1 | $ 75,000 |
| CREDIT UNION FINANCIAL SERVICES, LLC 1123 ELM ST NE SUWANEE, GA 30014 |
* | $ 81,511,000 | 1 | $ 75,000 |
| CREDIT HUMAN FEDERAL CREDIT UNION 6061 IH 10 WEST SAN ANTONIO, TX 78201 |
* | $ 2,919,054,000 | 1 | $ 55,000 |
| MYERS PARK MORTGAGE 141 PROVIDENCE RD CHARLOTTE, NC 28207 |
* | $ 10,000,000 | 1 | $ 552,000 |
| BARRONS MORTGAGE GROUP LTD 3325 SOUTH TRYON STREET CHARLOTTE, NC 28217 |
* | $ 6,353,000 | 1 | $ 325,000 |
| CAROLINA FARM CREDIT, ACA P O BOX 1827 STATESVILLE, NC 28625 |
* | $ 10,000,000 | 1 | $ 195,000 |
| WYNDHAM CAPITAL MORTGAGE, INC. 6115 PARK SOUTH DRIVE, STE 200 RALEIGH, NC 28210 |
* | $ 10,000,000 | 1 | $ 196,000 |
| GUARANTEED RATE, INC. 3940 NORTH RAVENSWOOD AVE WILMINGTON, DE 60613 |
* | $ 10,000,000 | 1 | $ 171,000 |
| MORTGAGE INVESTORS CORP 6090 CENTRAL AVE ST. PETERSBURG, FL 33707 |
* | $ 10,000,000 | 1 | $ 121,000 |
| MORTGAGE RESEARCH CENTER, LLC 1400 VETERANS UNITED DR. SAINT LOUIS, MO 65203 |
* | $ 880,000,000 | 1 | $ 170,000 |
| SOUTHWEST STAGE FUNDING, LLC 3345 S. VAL VISTA DRIVE, SUITE 300 TEMPE, AZ 85297 |
* | $ 5,889,539,000 | 1 | $ 59,000 |
| EMM LOANS LLC 3 EXECUTIVE CAMPUS, SUITE 520 CHERRY HILL, NJ 08002 |
* | $ 10,000,000 | 1 | $ 123,000 |
| RELIANCE FIRST CAPITAL, LLC 201 OLD COUNTRY ROAD SUITE 205 WILMINGTON, DE 11747 |
* | $ 100,000,000 | 1 | $ 128,000 |
| LOANDEPOT.COM, LLC 26642 TOWNE CENTRE DRIVE DOVER, DE 92610 |
* | $ 138,031,000 | 1 | $ 128,000 |
| 1ST CHOICE MORTGAGE/EQUITY COR 1021 BRIARGATE CIRCLE COLUMBIA, SC 29210 |
* | $ 10,000,000 | 1 | $ 117,000 |
| PRIMARY CAPITAL 1000 PARKWOOD CIRCLE, SUITE 600 ATLANTA, GA 30339 |
* | $ 10,000,000 | 1 | $ 398,000 |
| QR LENDING INC 555 ZOR SHRINE PLACE MADISON, WI 53719 |
* | $ 1,093,327,000 | 1 | $ 127,000 |
| WCS LENDING, LLC 951 YAMATO ROAD, SUITE 150 BOCA RATON, FL 33431 |
* | $ 25,076,000 | 1 | $ 167,000 |
| AMERISAVE MORTGAGE CORPORATION 3525 PIEDMONT RD NE, 8 PIEDMONT CTR STE PEACHTREE CORNER, GA 30305 |
* | $ 8,994,122,000 | 1 | $ 50,000 |
| MOVEMENT MORTGAGE, LLC 8024 CALVIN HALL ROAD WILMINGTON, DE 29707 |
* | $ 10,000,000 | 1 | $ 107,000 |
| TD BANK, NATIONAL ASSOCIATION 2035 LIMESTONE ROAD WILMINGTON, DE 19808 |
* | $ 179,970,802,000 | 1 | $ 59,000 |
| FIRST CITIZENS BANK 1230 MAIN ST COLUMBIA, SC 29201 |
* | $ 8,203,738,000 | 1 | $ 64,000 |
| LSI MORTGAGE PLUS 6470 E JOHNS CROSSING STE 400 DULUTH, GA 30097 |
* | $ 1,704,000 | 1 | $ 60,000 |
| CIS FINANCIAL SERVICES, INC. 851 MILITARY STREET N HAMILTON, AL 35570 |
* | $ 14,200,000 | 1 | $ 172,000 |
| NATIONWIDE ADVANTAGE MORTGAGE 1100 LOCUST ST DES MOINES, IA 50391 |
* | $ 31,000,000 | 1 | $ 106,000 |
| 21ST MORTGAGE CORPORATION 620 MARKET ST SUITE 100 WILMINGTON, DE 37902 |
* | $ 10,000,000 | 1 | $ 46,000 |
| ACADEMY MORTGAGE CORPORATION 339 WEST 13490 SOUTH SALT LAKE CITY, UT 84020 |
* | $ 10,000,000 | 1 | $ 220,000 |
| FIRST STAR BANK, S.S.B. 109 S COMMERCE / PO BOX 7 BREMOND, TX 76629 |
* | $ 193,110,000 | 1 | $ 417,000 |
| THE BANK OF KENTUCKY 111 LOOKOUT FARM DR CRESTVIEW HILLS, KY 41017 |
* | $ 1,663,790,000 | 1 | $ 86,000 |
| FIDELITY BANK 3 CORPORATE BLVD NE ATLANTA, GA 30329 |
* | $ 1,942,629,000 | 1 | $ 388,000 |
| FIRST BANK OF GEORGIA 2743 PERIMETER PKWY BLD 100, SUITE 100 AUGUSTA, GA 30909 |
* | $ 495,223,000 | 1 | $ 49,000 |
| NATIONWIDE BANK ONE NATIONWIDE PLAZA COLUMBUS, OH 43215 |
* | $ 3,942,789,000 | 1 | $ 200,000 |
| PRIMELENDING, A PLAINSCAPITAL COMPANY 18111 PRESTON ROAD SUITE 900 DALLAS, TX 75252 |
* | $ 5,285,622,000 | 1 | $ 135,000 |
| CRESCENT MORTGAGE COMPANY 5901 PEACHTREE DUNWOODY RD NE BLG C, 250 ATLANTA, GA 30328 |
* | $ 931,141,000 | 1 | $ 132,000 |
| NORTH AMERICAN SAVINGS BANK, F.S.B. 12498 S 71 HIGHWAY GRANDVIEW, MO 64030 |
* | $ 1,312,000,000 | 1 | $ 123,000 |
| AMEGY BANK OF TEXAS, NA 4400 POST OAK PKWY, 6TH FLOOR HOUSTON, TX 77027 |
* | $ 11,190,264,000 | 1 | $ 624,000 |
| FIFTH THIRD BANK 38 FOUNTAIN SQUARE MD1090K1 CINCINNATI, OH 45263 |
* | $ 108,668,289,000 | 1 | $ 100,000 |
| PNC BANK, NATIONAL ASSOCIATION 249 FIFTH AVE. MS P1-POPP-22-2 WILMINGTON, DE 15222 |
* | $ 254,825,730,000 | 1 | $ 145,000 |
| TIAA, FSB 501 RIVERSIDE AVENUE JACKSONVILLE, FL 32202 |
* | $ 12,522,585,000 | 1 | $ 289,000 |
| METLIFE BANK, N.A. 1555 WEST WALNUT HILL LANE, STE. 200 IRVING, TX 75038 |
* | $ 16,490,790,000 | 1 | $ 111,000 |
| ING BANK, FSB 1 SOUTH ORANGE STREET WILMINGTON, DE 19801 |
* | $ 91,413,704,000 | 1 | $ 490,000 |
| WOODFOREST NATIONAL BANK 25231 GROGAN'S MILL ROAD THE WOODLANDS, TX 77380 |
* | $ 3,217,801,000 | 1 | $ 12,000 |
The HMDA mortgage data below offers a comprehensive breakdown of loan application trends for 2011, covering key categories like loan purpose, applicant race, loan type, approval outcomes, and denial reasons. Each dataset details the total number of applications and the total loan amounts, helping you analyze lending activity with precision.
Easily search and sort data by metrics such as average mortgage amount, highest loan value, average applicant income, and top income levels within each category. Whether you're researching market trends, borrower demographics, or specific mortgage types, these insights provide a valuable snapshot of lending patterns, helping you make more informed decisions in the mortgage and real estate industries.
Mortgage Loan Application Detail Totals for Swain County NC in 2011
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Refinancing | 275 | $49,282,000 | $179,000 | $624,000 | $99,000 | $2,450,000 |
| Home Purchase | 162 | $22,478,000 | $138,000 | $950,000 | $71,000 | $485,000 |
| Home Improvement | 36 | $1,053,000 | $29,000 | $180,000 | $61,000 | $272,000 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 341 | $52,490,000 | $153,000 | $580,000 | $89,000 | $632,000 |
| Not Provided | 45 | $8,262,000 | $183,000 | $950,000 | $146,000 | $2,450,000 |
| American Indian or Alaskan Native | 44 | $4,080,000 | $92,000 | $340,000 | $63,000 | $222,000 |
| Not applicable | 38 | $7,253,000 | $190,000 | $417,000 | $19,000 | $153,000 |
| Asian | 2 | $290,000 | $145,000 | $225,000 | $103,000 | $120,000 |
| Hispanic | 2 | $318,000 | $159,000 | $195,000 | $125,000 | $181,000 |
| Black or African American | 1 | $120,000 | $120,000 | $120,000 | $49,000 | $49,000 |
| Native Hawaiian or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 416 | $65,116,000 | $156,000 | $950,000 | $93,000 | $2,450,000 |
| FHA-insured (Federal Housing Administration) | 34 | $4,109,000 | $120,000 | $247,000 | $40,000 | $138,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 14 | $2,151,000 | $153,000 | $237,000 | $37,000 | $69,000 |
| VA-guaranteed (Veterans Administration) | 9 | $1,437,000 | $159,000 | $248,000 | $52,000 | $106,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 203 | $30,387,000 | $149,000 | $624,000 | $109,000 | $2,450,000 |
| Application Denied By Financial Institution | 113 | $17,168,000 | $151,000 | $580,000 | $82,000 | $485,000 |
| Loan Purchased By The Institution | 67 | $12,103,000 | $180,000 | $417,000 | $44,000 | $177,000 |
| Application Withdrawn By Applicant | 52 | $9,562,000 | $183,000 | $950,000 | $86,000 | $543,000 |
| Application Approved But Not Accepted | 23 | $1,466,000 | $63,000 | $149,000 | $48,000 | $140,000 |
| File Closed For Incompleteness | 14 | $2,027,000 | $144,000 | $240,000 | $74,000 | $240,000 |
| Preapproval Denied by Financial Institution | 1 | $100,000 | $100,000 | $100,000 | $39,000 | $39,000 |
| Preapproval Approved but not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Collateral | 22 | $4,992,000 | $226,000 | $580,000 | $136,000 | $377,000 |
| Credit History | 20 | $2,453,000 | $122,000 | $404,000 | $64,000 | $221,000 |
| Debt-To-Income Ratio | 17 | $2,780,000 | $163,000 | $440,000 | $65,000 | $180,000 |
| Other | 11 | $1,031,000 | $93,000 | $152,000 | $66,000 | $135,000 |
| Unverifiable Information | 2 | $284,000 | $142,000 | $216,000 | $51,000 | $56,000 |
| Credit Application Incomplete | 2 | $517,000 | $258,000 | $336,000 | $84,000 | $92,000 |
| Employment History | 2 | $125,000 | $62,000 | $103,000 | $13,000 | $26,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 0 | $0 | $0 | $0 | $0 | $0 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights for industry professionals, researchers, and analysts looking to understand lending trends in the area. With detailed data on mortgage applications, loan amounts, applicant income, loan purposes, and approval rates, you can uncover key patterns shaping the local housing market.
Whether you're a real estate expert, financial analyst, or policymaker, these in-depth mortgage lending statistics help you track market shifts, assess borrower demographics, and evaluate lender performance. Use this powerful data to make informed decisions, conduct market research, and stay ahead in the evolving mortgage industry.