Hardin County IA
HMDA Loan Application Totals
and Mortgage Lending Details
for 2019
Unlock detailed Hardin County IA mortgage statistics and HMDA loan application data from 2003 to 2023.
Analyze total mortgage applications, loan amounts, and key lending trends across the area.
Our interactive tools let you explore mortgage data by location and lender offering insights into housing market
activity and lending patterns in this area and throughout the US.
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for all lenders based in Iowa.
Whether you're an industry professional, homebuyer, or researcher, this data helps you stay informed
about local mortgage trends and lending activity.
| Years | 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 |
| Total Number of Mortgage Applications | 503 |
| Total Mortgage Loan Application Amount | $49,315,000 |
| Average Mortgage Loan Application Amount | $98,000 |
| Highest Mortgage Loan Application Amount | $1,315,000 |
| Average Applicant Income | $68,000 |
| Highest Applicant Income | $260,000 |
* Phone Numbers for Mortgage Lenders are available with a Data Download Report
| Mortgage Lender | Phone Number | Mortgage Lender Assets | Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loan Applications |
|---|---|---|---|---|
| GREEN BELT BANK & TRUST 616 WASHINGTON AVE. IOWA FALLS, IA 50126 |
* | $ 465,809,000 | 110 | $ 9,590,000 |
| VERIDIAN CREDIT UNION 1827 ANSBOROUGH AVE WATERLOO, IA 50701 |
* | $ 4,145,422,000 | 42 | $ 2,370,000 |
| IOWA BANKERS MORTGAGE CORPORATION 8800 NW 62ND AVE JOHNSTON, IA 50131 |
* | $ -1,000 | 29 | $ 2,565,000 |
| GNB BANK 529 G AVENUE GRUNDY CENTER, IA 50638 |
* | $ 561,866,000 | 25 | $ 2,245,000 |
| GREENSTATE CREDIT UNION 2355 LANDON RD NORTH LIBERTY, IA 52317 |
* | $ 5,377,351,000 | 22 | $ 1,550,000 |
| WELLS FARGO BANK, NATIONAL ASSOCIATION 100 N MAIN STREET MAC D4001-042 SIOUX FALLS, SD 27150 |
* | $ 1,689,351,000,000 | 18 | $ 1,330,000 |
| SECURITY STATE BANK 207 ISABELLA ST RADCLIFFE, IA 50230 |
* | $ 98,318,000 | 13 | $ 545,000 |
| GREAT WESTERN BANK 225 S MAIN AVE SIOUX FALLS, SD 57104 |
* | $ 12,568,651,000 | 13 | $ 995,000 |
| AMERICAN PACIFIC MORTGAGE CORPORATION 3000 LAVA RIDGE COURT, SUITE 200 SACRAMENTO, CA 95661 |
* | $ -1,000 | 13 | $ 1,425,000 |
| PENNYMAC LOAN SERVICES, LLC 3043 TOWNSGATE ROAD WILMINGTON, DE 91361 |
* | $ -1,000 | 11 | $ 1,285,000 |
| MIDWESTONE BANK 102 SOUTH CLINTON STREET IOWA CITY, IA 52240 |
* | $ 3,284,241,000 | 8 | $ 710,000 |
| LINCOLN SAVINGS BANK 301 WASHINGTON ST REINBECK, IA 50613 |
* | $ 1,251,526,000 | 8 | $ 1,500,000 |
| FLAGSTAR BANK, N.A. 5151 CORPORATE DRIVE HICKSVILLE, NY 48098 |
* | $ 18,466,868,000 | 7 | $ 625,000 |
| MORTGAGE RESEARCH CENTER, LLC 1400 VETERANS UNITED DR. SAINT LOUIS, MO 65203 |
* | $ -1,000 | 7 | $ 1,005,000 |
| NEW DAY FINANCIAL, LLC 8160 MAPLE LAWN BLVD. DOVER, DE 20759 |
* | $ -1,000 | 6 | $ 830,000 |
| NATIONSTAR MORTGAGE LLC 8950 CYPRESS WATERS BLVD. WILMINGTON, DE 75019 |
* | $ -1,000 | 6 | $ 510,000 |
| U.S. BANK NATIONAL ASSOCIATION 425 WALNUT STREET CINCINNATI, OH 45202 |
* | $ 459,476,604,000 | 6 | $ 420,000 |
| CALIBER HOME LOANS, INC. 1525 S. BELTLINE ROAD WILMINGTON, DE 75019 |
* | $ -1,000 | 5 | $ 495,000 |
| SUNTRUST BANKS, INC. P.O. BOX 4418, MAIL CODE 663 ATLANTA, GA 30302 |
* | $ 209,720,480,000 | 5 | $ 895,000 |
| NEWREZ LLC 4000 CHEMICAL ROAD SUITE 200 WILMINGTON, DE 19462 |
* | $ -1,000 | 5 | $ 675,000 |
| DUPACO COMMUNITY PO BOX 179 DUBUQUE, IA 52004 |
* | $ 1,696,414,000 | 4 | $ 400,000 |
| HOME POINT FINANCIAL CORPORATION 1194 OAK VALLEY DRIVE, SUITE 80 ANN ARBOR, MI 48108 |
* | $ -1,000 | 4 | $ 420,000 |
| CARRINGTON MORTGAGE SERVICES, LLC 1600 SO. DOUGLASS RD, SUITES 110 & 200A WILMINGTON, DE 92806 |
* | $ -1,000 | 4 | $ 240,000 |
| LOANDEPOT.COM, LLC 26642 TOWNE CENTRE DRIVE DOVER, DE 92610 |
* | $ -1,000 | 4 | $ 580,000 |
| GUILD MORTGAGE COMPANY LLC 5898 COPLEY DRIVE GLENDALE, CA 92111 |
* | $ -1,000 | 4 | $ 390,000 |
| MEMBERS1ST COMMUNITY CREDIT UNION 910 S 12TH AVE MARSHALLTOWN, IA 50158 |
* | $ 169,759,000 | 4 | $ 260,000 |
| EMPEOPLE CREDIT UNION 3950 38TH AVENUE MOLINE, IL 61265 |
* | $ 1,039,284,000 | 4 | $ 330,000 |
| ROYAL UNITED MORTGAGE LLC 7999 KNUE RD. STE 300 INDIANAPOLIS, IN 46250 |
* | $ -1,000 | 4 | $ 240,000 |
| AMERIHOME MORTGAGE COMPANY, LLC 21215 BURBANK BLVD, SUITE 400 WILMINGTON, DE 91367 |
* | $ -1,000 | 3 | $ 425,000 |
| LAND HOME FINANCIAL SERVICES, INC. 1355 WILLOW WAY, SUITE 250 SACRAMENTO, CA 94520 |
* | $ -1,000 | 3 | $ 375,000 |
| BARRINGTON BANK & TRUST COMPANY, NATIONAL ASSOCIATION 201 S. HOUGH STREET BARRINGTON, IL 60010 |
* | $ 2,135,647,000 | 3 | $ 335,000 |
| GERSHMAN INVESTMENT CORP. 16253 SWINGLEY RIDGE ROAD, SUITE 400 LITTLE ROCK, AR 63017 |
* | $ -1,000 | 3 | $ 495,000 |
| NEW AMERICAN FUNDING, LLC 14511 MYFORD ROAD, SUITE 100 DOVER, DE 92780 |
* | $ -1,000 | 2 | $ 160,000 |
| BANKERS TRUST COMPANY 453 7TH ST. DES MOINES, IA 50309 |
* | $ 4,512,819,000 | 2 | $ 340,000 |
| FINANCE OF AMERICA MORTGAGE LLC 300 WELSH ROAD BUILDING 5 WILMINGTON, DE 19044 |
* | $ -1,000 | 2 | $ 180,000 |
| RUOFF MORTGAGE COMPANY, INC. 1700 MAGNAVOX WAY SUITE 220 INDIANAPOLIS, IN 46804 |
* | $ -1,000 | 2 | $ 300,000 |
| NAVY FEDERAL CREDIT UNION 820 FOLLIN LANE VIENNA, VA 22180 |
* | $ 96,962,446,000 | 2 | $ 110,000 |
| NORTHWEST BANK 705 GRAND AVE. SPENCER, IA 51301 |
* | $ 1,606,623,000 | 2 | $ 350,000 |
| DAS ACQUISITION COMPANY, LLC 12140 WOODCREST EXECUTIVE DRIVE, STE 150 SAINT LOUIS, MO 63141 |
* | $ -1,000 | 2 | $ 180,000 |
| LUANA SAVINGS BANK 100 HARVEST DRIVE LUANA, IA 52156 |
* | $ 1,185,477,000 | 2 | $ 420,000 |
| GREATER IOWA CREDIT UNION 801 LINCOLN WAY AMES, IA 50010 |
* | $ 456,628,000 | 2 | $ 170,000 |
| BANK OF THE WEST 180 MONTGOMERY STREET SAN FRANCISCO, CA 94104 |
* | $ 87,268,647,000 | 2 | $ 50,000 |
| DHI MORTGAGE COMPANY, LTD. 10700 PECAN PARK BLVD, SUITE 450 DALLAS, TX 78750 |
* | $ -1,000 | 2 | $ 170,000 |
| INLANTA MORTGAGE, INC. W239 N3490 PEWAUKEE ROAD, STE.200 PEWAUKEE, WI 53072 |
* | $ -1,000 | 2 | $ 150,000 |
| USAA FEDERAL SAVINGS BANK 10750 MCDERMOTT FREEWAY SAN ANTONIO, TX 78288 |
* | $ 81,602,818,000 | 2 | $ 510,000 |
| PREMIER CREDIT UNION 800 9TH ST DES MOINES, IA 50309 |
* | $ 199,449,000 | 2 | $ 90,000 |
| TRUIST BANK 3100 SMOKETREE CT FL 5 CHARLOTTE, NC 27604 |
* | $ 219,071,000,000 | 2 | $ 390,000 |
| DUNDEE BANK 624 MAIN ST ANSLEY, NE 68814 |
* | $ 282,963,000 | 2 | $ 430,000 |
| FREEDOM MORTGAGE CORPORATION 10500 KINCAID DRIVE MT LAUREL, NJ 46037 |
* | $ -1,000 | 2 | $ 240,000 |
| RIVER VALLEY CREDIT UNION 2811 E 13TH STREET AMES, IA 50010 |
* | $ 70,204,000 | 1 | $ 45,000 |
| JPMORGAN CHASE BANK, NATIONAL ASSOCIATION 1111 POLARIS PARKWAY COLUMBUS, OH 43240 |
* | $ 2,218,960,000,000 | 1 | $ 105,000 |
| FARMERS STATE BANK 131 TOWER PARK DRIVE SUITE 100 WATERLOO, IA 50701 |
* | $ 1,056,124,000 | 1 | $ 45,000 |
| AVAILA BANK 126 W 6TH ST CARROLL, IA 51401 |
* | $ 895,039,000 | 1 | $ 85,000 |
| AIM CREDIT UNION 1200 ASSOCIATES DR STE 102 DUBUQUE, IA 52002 |
* | $ 126,009,000 | 1 | $ 55,000 |
| BANK OF AMERICA, NATIONAL ASSOCIATION 31303 AGOURA RD CA6-917-01-20 CHARLOTTE, NC 91361 |
* | $ 1,782,639,000,000 | 1 | $ 175,000 |
| AMERICAN FINANCING CORPORATION 3045 S PARKER RD BUILDING B AURORA, CO 80014 |
* | $ -1,000 | 1 | $ 45,000 |
| FIRST COMMUNITY MORTGAGE, INC. 275 ROBERT ROSE DRIVE NASHVILLE, TN 37129 |
* | $ -1,000 | 1 | $ 205,000 |
| GATEWAY FIRST BANK 244 SOUTH GATEWAY PLACE JENKS, OK 74037 |
* | $ -1,000 | 1 | $ 185,000 |
| BANK OF ENGLAND PO BOX 70 ENGLAND, AR 72046 |
* | $ 312,093,000 | 1 | $ 65,000 |
| GUTHRIE COUNTY STATE BANK 505 E MAIN ST PANORA, IA 50216 |
* | $ 127,886,000 | 1 | $ 135,000 |
| STIFEL BANK AND TRUST 501 N BROADWAY SAINT LOUIS, MO 63141 |
* | $ 16,110,188,000 | 1 | $ 135,000 |
| NEXBANK 2515 MCKINNEY AVENUE, SUITE 1100 DALLAS, TX 75201 |
* | $ 8,305,036,000 | 1 | $ 225,000 |
| PLAINS COMMERCE BANK 220 MAIN ST SIOUX FALLS, SD 57450 |
* | $ 656,158,000 | 1 | $ 105,000 |
| CMG MORTGAGE, INC. 3160 CROW CANYON ROAD, SUITE 400 SACRAMENTO, CA 94583 |
* | $ -1,000 | 1 | $ 65,000 |
| GREAT MIDWEST BANK, S.S.B. 15900 W BLUEMOUND RD BROOKFIELD, WI 53005 |
* | $ 789,322,000 | 1 | $ 885,000 |
| ZILLOW HOME LOANS, LLC 10975 EL MONTE ST WICHITA, KS 66211 |
* | $ -1,000 | 1 | $ 85,000 |
| THE KAW VALLEY STATE BANK AND TRUST COMPANY, OF WAMEGO, KANSAS 1015 KAW VALLEY PARK CIRCLE WAMEGO, KS 66547 |
* | $ 174,023,000 | 1 | $ 1,315,000 |
| MUTUAL OF OMAHA MORTGAGE, INC. 3131 CAMINO DEL RIO N 190 WILMINGTON, DE 92108 |
* | $ -1,000 | 1 | $ 155,000 |
| SOUTH STORY BANK & TRUST 501 LINN ST SLATER, IA 50244 |
* | $ 200,517,000 | 1 | $ 15,000 |
| GREAT SOUTHERN BANK 218 S GLENSTONE AVE REEDS SPRING, MO 65802 |
* | $ 4,679,144,000 | 1 | $ 105,000 |
| BANKERS' BANK 7700 MINERAL POINT ROAD MADISON, WI 53717 |
* | $ 720,844,000 | 1 | $ 25,000 |
| COMMUNITY 1ST CREDIT UNION 1030 SIERRA DR NE OTTUMWA, IA 52402 |
* | $ 650,228,000 | 1 | $ 75,000 |
| LOWER, LLC 5950 SYMPHONY WOODS DRIVE LUTHERVILLE, MD 21044 |
* | $ -1,000 | 1 | $ 195,000 |
| LOW VA RATES, LLC 384 SOUTH 400 WEST, #100 LINDON, UT 84042 |
* | $ -1,000 | 1 | $ 235,000 |
| BETTER MORTGAGE CORPORATION 459 BROADWAY, FLOOR 5 GLENDALE, CA 10013 |
* | $ -1,000 | 1 | $ 95,000 |
| FAIRWAY INDEPENDENT MORTGAGE CORPORATION 4801 S. BILTMORE LANE AUSTIN, TX 53718 |
* | $ -1,000 | 1 | $ 65,000 |
| CITIBANK, NATIONAL ASSOCIATION 1 COURT SQUARE,43RD FLOOR SIOUX FALLS, SD 11120 |
* | $ 826,876,000,000 | 1 | $ 145,000 |
| ALLY BANK 2101, 300 EAST REXFORD RD SANDY, UT 28211 |
* | $ 159,291,000,000 | 1 | $ 85,000 |
| AFFINITY 475 NW HOFFMAN LANE DES MOINES, IA 50313 |
* | $ 114,654,000 | 1 | $ 65,000 |
| ARVEST BANK 201 W WALNUT FAYETTEVILLE, AR 72756 |
* | $ 18,449,940,000 | 1 | $ 125,000 |
| PHH MORTGAGE CORPORATION 1 MORTGAGE WAY MOUNT LAUREL, NJ 08054 |
* | $ -1,000 | 1 | $ 65,000 |
| MORGAN STANLEY PRIVATE BANK, NATIONAL ASSOCIATION 2000 WESTCHESTER AVE NEW YORK, NY 10577 |
* | $ 75,169,000,000 | 1 | $ 135,000 |
| OPEN MORTGAGE, LLC 14101 W. HWY 290 #1300 AUSTIN, TX 78737 |
* | $ -1,000 | 1 | $ 35,000 |
| PRIMARY RESIDENTIAL MORTGAGE, INC. 1480 N 2200 W CARSON CITY, NV 84116 |
* | $ -1,000 | 1 | $ 85,000 |
| AMERICAN FINANCIAL NETWORK, INC. 10 POINTE DRIVE, SUITE 330 BREA, CA 92821 |
* | $ -1,000 | 1 | $ 25,000 |
| UNION HOME MORTGAGE CORP. 8241 DOW CIRCLE STRONGSVILLE, OH 44136 |
* | $ -1,000 | 1 | $ 85,000 |
| DITECH FINANCIAL LLC 1100 VIRGINIA DRIVE, SUITE 100 FORT WASHINGTON, PA 19034 |
* | $ -1,000 | 1 | $ 55,000 |
| NORTHPOINTE BANK 3333 DEPOSIT DRIVE NE GRAND RAPIDS, MI 49546 |
* | $ 1,279,654,000 | 1 | $ 95,000 |
| GUARANTEED RATE, INC. 3940 NORTH RAVENSWOOD AVE WILMINGTON, DE 60613 |
* | $ -1,000 | 1 | $ 125,000 |
| FARM CREDIT MID-AMERICA, ACA 1601 UPS DRIVE LOUISVILLE, KY 40223 |
* | $ -1,000 | 1 | $ 375,000 |
| FIRST GUARANTY MORTGAGE CORPORATION 1900 GALLOWS ROAD, SUITE 800 TYSONS CORNER, VA 22182 |
* | $ -1,000 | 1 | $ 35,000 |
| WEST GATE BANK 6003 OLD CHENEY ROAD LINCOLN, NE 68516 |
* | $ 611,001,000 | 1 | $ 125,000 |
| FLANAGAN STATE BANK 301 W FALCON HWY FLANAGAN, IL 61740 |
* | $ 187,387,000 | 1 | $ 65,000 |
| PREMIER LENDING ALLIANCE, LLC 8831THOMAS AVE. SUITE 100 DES MOINES, IA 50131 |
* | $ -1,000 | 1 | $ 85,000 |
The HMDA mortgage data below offers a comprehensive breakdown of loan application trends for 2019, covering key categories like loan purpose, applicant race, loan type, approval outcomes, and denial reasons. Each dataset details the total number of applications and the total loan amounts, helping you analyze lending activity with precision.
Easily search and sort data by metrics such as average mortgage amount, highest loan value, average applicant income, and top income levels within each category. Whether you're researching market trends, borrower demographics, or specific mortgage types, these insights provide a valuable snapshot of lending patterns, helping you make more informed decisions in the mortgage and real estate industries.
Mortgage Loan Application Detail Totals for Hardin County IA in 2019
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 261 | $27,015,000 | $103,000 | $1,315,000 | $63,000 | $251,000 |
| Refinancing | 117 | $12,795,000 | $109,000 | $465,000 | $65,000 | $224,000 |
| Cash-out Refinancing | 61 | $6,675,000 | $109,000 | $315,000 | $67,000 | $194,000 |
| Home Improvement | 30 | $990,000 | $33,000 | $105,000 | $92,000 | $182,000 |
| Other Purpose | 30 | $1,640,000 | $54,000 | $405,000 | $87,000 | $260,000 |
| Not Applicable | 4 | $200,000 | $50,000 | $65,000 | $0 | $0 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 410 | $37,990,000 | $92,000 | $465,000 | $68,000 | $260,000 |
| Not applicable | 46 | $7,210,000 | $156,000 | $1,315,000 | $95,000 | $159,000 |
| Not Provided | 31 | $3,405,000 | $109,000 | $375,000 | $68,000 | $192,000 |
| Hispanic | 12 | $550,000 | $45,000 | $115,000 | $58,000 | $123,000 |
| American Indian or Alaskan Native | 2 | $50,000 | $25,000 | $25,000 | $33,000 | $53,000 |
| Black or African American | 1 | $85,000 | $85,000 | $85,000 | $46,000 | $46,000 |
| Asian | 0 | $0 | $0 | $0 | $0 | $0 |
| Native Hawaiian or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 351 | $34,065,000 | $97,000 | $1,315,000 | $72,000 | $260,000 |
| FHA-insured (Federal Housing Administration) | 61 | $5,965,000 | $97,000 | $225,000 | $57,000 | $166,000 |
| VA-guaranteed (Veterans Administration) | 48 | $6,110,000 | $127,000 | $255,000 | $70,000 | $206,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 43 | $3,175,000 | $73,000 | $155,000 | $41,000 | $77,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 316 | $31,100,000 | $98,000 | $1,315,000 | $68,000 | $260,000 |
| Application Denied By Financial Institution | 68 | $6,080,000 | $89,000 | $375,000 | $54,000 | $155,000 |
| Application Withdrawn By Applicant | 60 | $5,270,000 | $87,000 | $375,000 | $75,000 | $251,000 |
| Loan Purchased By The Institution | 45 | $5,425,000 | $120,000 | $305,000 | $83,000 | $159,000 |
| File Closed For Incompleteness | 10 | $1,150,000 | $115,000 | $285,000 | $79,000 | $166,000 |
| Application Approved But Not Accepted | 4 | $290,000 | $72,000 | $105,000 | $76,000 | $134,000 |
| Preapproval Approved but not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Denied by Financial Institution | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 294 | $30,200,000 | $102,000 | $885,000 | $74,000 | $251,000 |
| Debt-To-Income Ratio | 163 | $15,095,000 | $92,000 | $1,315,000 | $61,000 | $260,000 |
| Credit History | 20 | $1,320,000 | $66,000 | $185,000 | $50,000 | $123,000 |
| Collateral | 10 | $1,130,000 | $113,000 | $315,000 | $67,000 | $155,000 |
| Other | 7 | $335,000 | $47,000 | $85,000 | $39,000 | $54,000 |
| Credit Application Incomplete | 6 | $910,000 | $151,000 | $375,000 | $84,000 | $148,000 |
| Employment History | 3 | $325,000 | $108,000 | $155,000 | $32,000 | $46,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 0 | $0 | $0 | $0 | $0 | $0 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
| Unverifiable Information | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights for industry professionals, researchers, and analysts looking to understand lending trends in the area. With detailed data on mortgage applications, loan amounts, applicant income, loan purposes, and approval rates, you can uncover key patterns shaping the local housing market.
Whether you're a real estate expert, financial analyst, or policymaker, these in-depth mortgage lending statistics help you track market shifts, assess borrower demographics, and evaluate lender performance. Use this powerful data to make informed decisions, conduct market research, and stay ahead in the evolving mortgage industry.