Marion County MO
HMDA Loan Application Totals
and Mortgage Lending Details
for 2010
Unlock detailed Marion County MO mortgage statistics and HMDA loan application data from 2003 to 2023.
Analyze total mortgage applications, loan amounts, and key lending trends across the area.
Our interactive tools let you explore mortgage data by location and lender offering insights into housing market
activity and lending patterns in this area and throughout the US.
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for all lenders based in Missouri.
Whether you're an industry professional, homebuyer, or researcher, this data helps you stay informed
about local mortgage trends and lending activity.
| Years | 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 |
| Total Number of Mortgage Applications | 1,064 |
| Total Mortgage Loan Application Amount | $104,364,000 |
| Average Mortgage Loan Application Amount | $98,000 |
| Highest Mortgage Loan Application Amount | $722,000 |
| Average Applicant Income | $61,000 |
| Highest Applicant Income | $691,000 |
* Phone Numbers for Mortgage Lenders are available with a Data Download Report
| Mortgage Lender | Phone Number | Mortgage Lender Assets | Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loan Applications |
|---|---|---|---|---|
| HNB NATIONAL BANK PO BOX 1107; 100 NORTH MAIN STREET HANNIBAL, MO 63401 |
* | $ 321,884,000 | 298 | $ 31,277,000 |
| F & M BANK AND TRUST CO 505 BROADWAY HANNIBAL, MO 63401 |
* | $ 183,198,000 | 159 | $ 13,583,000 |
| WELLS FARGO BANK, NA 100 N MAIN STREET MAC D4001-063 WINSTON-SALEM, NC 27150 |
* | $ 608,778,000,000 | 63 | $ 6,537,000 |
| COMMERCE BANK, N.A. 922 WALNUT, TB 12-1 KANSAS CITY, MO 64106 |
* | $ 17,958,713,000 | 50 | $ 3,801,000 |
| US BANK, N.A. 777 EAST WISCONSIN AVE MILWAUKEE, WI 53202 |
* | $ 276,376,130,000 | 38 | $ 3,729,000 |
| BANK OF AMERICA, N.A. 4500 PARK GRANADA CALABASAS, CA 91302 |
* | $ 1,465,221,449,000 | 37 | $ 3,830,000 |
| US BANK NORTH DAKOTA 777 EAST WISCONSIN AVE MILWAUKEE, WI 53202 |
* | $ 5,122,657,000 | 36 | $ 2,006,000 |
| HEARTLAND BANK AND TRUST COMPANY 401 N HERSHEY RD BLOOMINGTON, IL 61704 |
* | $ 1,448,270,000 | 35 | $ 2,618,000 |
| JPMORGAN CHASE BANK, NA 1111 POLARIS PARKWAY COLUMBUS, OH 43240 |
* | $ 1,627,684,000,000 | 31 | $ 2,652,000 |
| AMERICAN BANK OF FREEDOM 127 WEST HUDSON WELLSVILLE, MO 63384 |
* | $ 105,645,000 | 28 | $ 2,628,000 |
| FIRST BANKERS TRUST COMPANY, NATIONAL ASSOCIATION 505 NORTH 24TH STREET QUINCY, IL 62301 |
* | $ 616,706,000 | 20 | $ 2,611,000 |
| MERCANTILE BANK 200 NORTH 33RD ST QUINCY, IL 62305 |
* | $ 792,902,000 | 20 | $ 2,025,000 |
| VANDERBILT MORTGAGE 500 ALCOA TRAIL MARYVILLE, TN 37804 |
* | $ 31,000,000 | 16 | $ 825,000 |
| ALLY BANK F/K/A/ GMAC BANK 1100 VIRGINIA DRIVE FT. WASHINGTON, PA 19034 |
* | $ 55,302,902,000 | 13 | $ 1,538,000 |
| BANK OF SPRINGFIELD 2600 STEVENSON DRIVE SPRINGFIELD, IL 62703 |
* | $ 576,281,000 | 12 | $ 1,382,000 |
| GMAC MORTGAGE LLC 1100 VIRGINIA DRIVE FT. WASHINGTON, PA 19034 |
* | $ 31,000,000 | 11 | $ 1,167,000 |
| PEOPLES BANK & TRUST CO. 430 E. WOOD STREET TROY, MO 63379 |
* | $ 422,715,000 | 10 | $ 936,000 |
| WELLS FARGO FUNDING, INC 100 N MAIN STREEET MAC D4001-063 WINSTON-SALEM, NC 27150 |
* | $ 25,457,000 | 10 | $ 1,623,000 |
| MILL CITY CREDIT UNION 9999 WAYZATA BOULEVARD MINNETONKA, MN 55305 |
* | $ 262,832,000 | 9 | $ 736,000 |
| PULASKI BANK 12300 OLIVE BLVD ST LOUIS, MO 63141 |
* | $ 1,432,510,000 | 8 | $ 1,283,000 |
| FLAGSTAR BANK 5151 CORPORATE DR TROY, MI 48098 |
* | $ 14,483,100,000 | 7 | $ 1,198,000 |
| MORTGAGE INVESTMENT SERVICES CORPORATION 22316 MIDLAND DRIVE SHAWNEE, KS 66226 |
* | $ 10,000,000 | 7 | $ 785,000 |
| FIRST STATE MORTGAGE SERVICES, LLC 502 N HERSHEY ROAD MENDOTA, IL 61704 |
* | $ 327,995,000 | 7 | $ 623,000 |
| FIRST BANK 600 JAMES MCDONNELL BLVD CREVE COEUR, MO 63042 |
* | $ 10,549,701,000 | 7 | $ 561,000 |
| CITIMORTGAGE, INC 601 LEXINGTON AVENUE, 20TH FLOOR NEW YORK, NY 10022 |
* | $ 1,019,497,000,000 | 7 | $ 1,229,000 |
| METLIFE BANK, N.A. 334 MADISON AVENUE CONVENT STATION, NJ 07961 |
* | $ 14,106,965,000 | 6 | $ 775,000 |
| SUNTRUST MORTGAGE, INC 901 SEMMES AVENUE RICHMOND, VA 23224 |
* | $ 164,340,844,000 | 6 | $ 469,000 |
| HOME LOAN CENTER 163 TECHNOLOGY DRIVE IRVINE, CA 92618 |
* | $ 10,000,000 | 6 | $ 873,000 |
| PHH MORTGAGE CORPORATION 1 MORTGAGE WAY MOUNT LAUREL, NJ 08054 |
* | $ 31,000,000 | 6 | $ 564,000 |
| DAS ACQUISITION COMPANY, LLC 12140 WOODCREST EXECUTIVE DRIVE, STE 150 SAINT LOUIS, MO 63141 |
* | $ 37,000,000 | 4 | $ 208,000 |
| ALLIED HOME MORTGAGE CORP. 6110 PINEMONT DR., STE. 220 HOUSTON, TX 77092 |
* | $ 10,000,000 | 4 | $ 523,000 |
| FIRST RESIDENTIAL MORTGAGE 9721 ORMSBY STATION RD. LOUISVILLE, KY 40223 |
* | $ 10,000,000 | 4 | $ 611,000 |
| USAA FEDERAL SAVINGS BANK 10750 MCDERMOTT FREEWAY SAN ANTONIO, TX 78288 |
* | $ 37,922,355,000 | 3 | $ 296,000 |
| BRANCH BANKING AND TRUST CO 223 W NASH STREET WILSON, NC 27893 |
* | $ 159,675,538,000 | 3 | $ 357,000 |
| UMB BANK, NA 1008 OAK ST. KANSAS CITY, MO 64106 |
* | $ 10,219,530,000 | 3 | $ 321,000 |
| ASSOCIATED BANK, N.A. 200 N ADAMS ST GREEN BAY, WI 54301 |
* | $ 22,564,122,000 | 3 | $ 266,000 |
| FRANKLIN AMERICAN MORTGAGE CO 501 CORPORATE CENTRE DRIVE, SUITE 400 FRANKLIN, TN 37067 |
* | $ 10,000,000 | 3 | $ 455,000 |
| GVC MORTGAGE, INC. ONE PLAZA DRIVE, SUITE 3 PENDLETON, IN 46064 |
* | $ 11,000,000 | 2 | $ 193,000 |
| DELMAR FINANCIAL COMPANY 1066 EXECUTIVE PARKWAY SAINT LOUIS, MO 63141 |
* | $ 10,000,000 | 2 | $ 165,000 |
| PARAMOUNT MORTGAGE COMPANY 347 N. LINDBERGH BLVD. ST. LOUIS, MO 63141 |
* | $ 10,000,000 | 2 | $ 113,000 |
| CRESCENT MORTGAGE COMPANY 5901 PEACHTREE DUNWOODY RD NE BLG C, 250 ATLANTA, GA 30328 |
* | $ 1,140,194,000 | 2 | $ 237,000 |
| M&I MARSHALL & ILSLEY BANK W57N14280 DOERR WAY CEDARBURG, WI 53012 |
* | $ 50,253,578,000 | 2 | $ 137,000 |
| REGIONS BANK 1900 5TH AVENUE N - ALBH10903B BIRMINGHAM, AL 35203 |
* | $ 138,006,763,000 | 2 | $ 59,000 |
| PIKE BANCORP, INC. 108 E. ADAMS, P.O. BOX 538 PITTSFIELD, IL 62363 |
* | $ 234,613,000 | 2 | $ 236,000 |
| COMMUNITY STATE BANK OF MISSOURI 117 W CHURCH ST BOWLING GREEN, MO 63334 |
* | $ 192,552,000 | 2 | $ 167,000 |
| MISSOURI ELECTRIC COOPERATIVES EMPL 2722 E MCCARTY JEFFERSON CITY, MO 65101 |
* | $ 92,576,000 | 2 | $ 147,000 |
| MORTGAGE SOLUTIONS LLC 4020 FEE FEE ROAD SAINT LOUIS, MO 63044 |
* | $ 643,000,000 | 2 | $ 263,000 |
| PLAZA HOME MORTGAGE, INC 5090 SHOREHAM PLACE, SUITE #206 SAN DIEGO, CA 92122 |
* | $ 10,000,000 | 2 | $ 335,000 |
| EMBRACE HOME LOANS, INC. 25 ENTERPRISE CENTER MIDDLETOWN, RI 02842 |
* | $ 10,000,000 | 2 | $ 126,000 |
| PRIMARY RESIDENTIAL MORTGAGE 4750 W WILEY POST WAY SUITE 200 SALT LAKE CITY, UT 84116 |
* | $ 10,000,000 | 1 | $ 157,000 |
| TMG REAL ESTATE & FINANCIAL 310 W. LIBERTY ST. STE 100 LOUISVILLE, KY 40202 |
* | $ 292,000 | 1 | $ 153,000 |
| AVELO MORTGAGE, L.L.C 250 EAST JOHN CARPENTER FREEWAY IRVING, TX 75062 |
* | $ 10,000,000 | 1 | $ 73,000 |
| TRUHOME SOLUTIONS, L.L.C. 9601 LEGLER RD LENEXA, KS 66219 |
* | $ 1,900,000,000 | 1 | $ 100,000 |
| SULLIVAN BANK PO BOX 489 SULLIVAN, MO 63080 |
* | $ 282,313,000 | 1 | $ 240,000 |
| FIRST NATIONAL BANK OF AMERICA 241 EAST SAGINAW EAST LANSING, MI 48823 |
* | $ 475,815,000 | 1 | $ 42,000 |
| CENTRAL TRUST BANK 238 MADISON STREET JEFFERSON CITY, MO 65101 |
* | $ 2,047,923,000 | 1 | $ 185,000 |
| CENTIER BANK 600 E 84TH AVENUE WHITING, IN 46410 |
* | $ 2,011,062,000 | 1 | $ 42,000 |
| FIRST STATE COMMUNITY BANK 201 E COLUMBIA FARMINGTON, MO 63640 |
* | $ 1,019,377,000 | 1 | $ 66,000 |
| UNITED COMMUNITY BANK 104 N MACOUPIN CHATHAM, IL 62033 |
* | $ 847,945,000 | 1 | $ 130,000 |
| AFFILIATED MORTGAGE COMPANY 1301 HUDSON LANE MONROE, LA 71201 |
* | $ 212,423,000 | 1 | $ 81,000 |
| HEARTLAND BANK 212 SOUTH CENTRAL CLAYTON, MO 63105 |
* | $ 941,192,000 | 1 | $ 122,000 |
| THE STATE BANK AND TRUST COMPANY 401 CLINTON STREET DEFIANCE, OH 43512 |
* | $ 652,867,000 | 1 | $ 115,000 |
| THE CALLAWAY BANK PO BOX 10 FULTON, MO 65251 |
* | $ 284,111,000 | 1 | $ 110,000 |
| FIFTH THIRD BANK 5001 KINGSLEY DRIVE MD 1MOB2W CINCINNATI, OH 45227 |
* | $ 112,736,105,000 | 1 | $ 200,000 |
| EDWARD JONES MORTGAGE, LLC 100 N MAIN STREET MAC D4001-063 WINSTON-SALEM, NC 27150 |
* | $ 608,783,443,000 | 1 | $ 64,000 |
| ACCESS NATIONAL MORTGAGE CORP 1800 ROBERT FULTON DR, SUITE 350 RESTON, VA 20191 |
* | $ 10,000,000 | 1 | $ 75,000 |
| WINTRUST MORTGAGE CORPORATION 660 MIDWEST RD SUITE 100 OAK BROOK TERRACE, IL 60181 |
* | $ 300,000,000 | 1 | $ 41,000 |
| PNC BANK N.A. 249 FIFTH AVE. MS P1-POPP-22-2 PITTSBURGH, PA 15222 |
* | $ 260,309,849,000 | 1 | $ 16,000 |
| CARLINVILLE NATIONAL BANK 450 WEST SIDE SQUARE CARLINVILLE, IL 62626 |
* | $ 300,729,000 | 1 | $ 49,000 |
| THE HUNTINGTON NATIONAL BANK 7575 HUNTINGTON PARK DR COLUMBUS, OH 43235 |
* | $ 51,111,245,000 | 1 | $ 82,000 |
| FIRST MID BANK & TRUST, NATIONAL ASSOCIATION 1515 CHARLESTON AVE, PO BOX 499 MATTOON, IL 61938 |
* | $ 1,087,471,000 | 1 | $ 68,000 |
| FIFTH THIRD MORTGAGE COMPANY 5001 KINGSLEY DRIVE MD 1MOB2W CINCINNATI, OH 45227 |
* | $ 112,736,105,000 | 1 | $ 81,000 |
| CITIFINANCIAL SERVICES, INC. 300 ST. PAUL PLACE BALTIMORE, MD 21202 |
* | $ 1,494,037,000,000 | 1 | $ 18,000 |
| CARNEGIE MORTGAGE 2297 STATE HIGHWAY 33 HAMILTON SQUARE, NJ 08690 |
* | $ 193,976,000 | 1 | $ 131,000 |
| ADMIRALS BANK FORMER DOMESTIC 815 RESERVOIR AVE CRANSTON, RI 02910 |
* | $ 234,124,000 | 1 | $ 20,000 |
| CITICORP TRUST BANK, FSB 601 LEXINGTON AVENUE, 20TH FLOOR NEW YORK, NY 10022 |
* | $ 17,832,340,000 | 1 | $ 67,000 |
| STATE FARM BANK 1 STATE FARM PLAZA BLOOMINGTON, IL 61710 |
* | $ 16,157,711,000 | 1 | $ 175,000 |
| ING BANK, FSB 1 SOUTH ORANGE STREET WILMINGTON, DE 19801 |
* | $ 90,293,933,000 | 1 | $ 148,000 |
| GUARANTY BANK, FSB 4000 W BROWN DEER ROAD BROWN DEER, WI 53209 |
* | $ 1,319,978,000 | 1 | $ 113,000 |
| SHELTER MORTGAGE COMPANY, LLC 4000 W BROWN DEER ROAD BROWN DEER, WI 53209 |
* | $ 12,000,000 | 1 | $ 113,000 |
| LIBERTY MORTGAGE CORPORATION 223 W NASH STREET WILSON, NC 27893 |
* | $ 2,406,088,000 | 1 | $ 67,000 |
| LANDMARK NATIONAL BANK 701 POYNTZ AVE MANHATTAN, KS 66502 |
* | $ 582,323,000 | 1 | $ 128,000 |
| AMERISAVE MORTGAGE CORPORATION 3525 PIEDMONT RD NE, 8 PIEDMONT CTR STE PEACHTREE CORNER, GA 30305 |
* | $ 8,994,122,000 | 1 | $ 238,000 |
| ROYAL UNITED MORTGAGE LLC 7999 KNUE RD. STE 300 INDIANAPOLIS, IN 46250 |
* | $ 1,000,000,000 | 1 | $ 104,000 |
| VAN DYK MORTGAGE CORPORATION 2449 CAMELOT CT SE GRAND RAPIDS, MI 49546 |
* | $ 10,000,000 | 1 | $ 128,000 |
| MORTGAGE INVESTORS CORP 6090 CENTRAL AVE ST. PETERSBURG, FL 33707 |
* | $ 10,000,000 | 1 | $ 85,000 |
| STONEGATE MORTGAGE CORPORATION 9190 PRIORITY WAY WEST DRIVE INDIANAPOLIS, IN 46240 |
* | $ 10,000,000 | 1 | $ 116,000 |
| NATIONSTAR MORTGAGE LLC 8950 CYPRESS WATERS BLVD. WILMINGTON, DE 75019 |
* | $ 10,000,000 | 1 | $ 77,000 |
| LSI MORTGAGE PLUS 6470 E JOHNS CROSSING STE 400 DULUTH, GA 30097 |
* | $ 1,704,000 | 1 | $ 130,000 |
| NATIONWIDE ADVANTAGE MORTGAGE 1100 LOCUST ST DES MOINES, IA 50391 |
* | $ 31,000,000 | 1 | $ 80,000 |
| 21ST MORTGAGE CORPORATION 620 MARKET ST SUITE 100 WILMINGTON, DE 37902 |
* | $ 10,000,000 | 1 | $ 44,000 |
| SHORE MORTGAGE 770 S. ADAMS ROAD #300 BIRMINGHAM, MI 48009 |
* | $ 10,000,000 | 1 | $ 238,000 |
| IFREEDOM DIRECT CORPORATION 124 N. CHARLES LINDBERGH DRIVE SLC, UT 84116 |
* | $ 10,000,000 | 1 | $ 56,000 |
| LENOX FINANCIAL MORTGAGE CORPORATION 200 E. SANDPOINTE SUITE 800 SANTA ANA, CA 92707 |
* | $ 39,000,000 | 1 | $ 217,000 |
The HMDA mortgage data below offers a comprehensive breakdown of loan application trends for 2010, covering key categories like loan purpose, applicant race, loan type, approval outcomes, and denial reasons. Each dataset details the total number of applications and the total loan amounts, helping you analyze lending activity with precision.
Easily search and sort data by metrics such as average mortgage amount, highest loan value, average applicant income, and top income levels within each category. Whether you're researching market trends, borrower demographics, or specific mortgage types, these insights provide a valuable snapshot of lending patterns, helping you make more informed decisions in the mortgage and real estate industries.
Mortgage Loan Application Detail Totals for Marion County MO in 2010
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Refinancing | 627 | $67,950,000 | $108,000 | $722,000 | $67,000 | $691,000 |
| Home Purchase | 357 | $33,115,000 | $92,000 | $385,000 | $55,000 | $421,000 |
| Home Improvement | 80 | $3,299,000 | $41,000 | $200,000 | $46,000 | $206,000 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 905 | $88,143,000 | $97,000 | $478,000 | $66,000 | $691,000 |
| Not Provided | 76 | $8,169,000 | $107,000 | $336,000 | $59,000 | $177,000 |
| Not applicable | 48 | $4,758,000 | $99,000 | $722,000 | $1,000 | $36,000 |
| Black or African American | 18 | $994,000 | $55,000 | $143,000 | $40,000 | $75,000 |
| Hispanic | 12 | $1,151,000 | $95,000 | $228,000 | $48,000 | $89,000 |
| Asian | 3 | $901,000 | $300,000 | $500,000 | $25,000 | $45,000 |
| American Indian or Alaskan Native | 2 | $248,000 | $124,000 | $171,000 | $91,000 | $132,000 |
| Native Hawaiian or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 860 | $83,993,000 | $97,000 | $722,000 | $67,000 | $691,000 |
| FHA-insured (Federal Housing Administration) | 123 | $13,249,000 | $107,000 | $274,000 | $45,000 | $421,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 53 | $4,186,000 | $78,000 | $147,000 | $32,000 | $72,000 |
| VA-guaranteed (Veterans Administration) | 28 | $2,936,000 | $104,000 | $238,000 | $21,000 | $96,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 640 | $65,022,000 | $101,000 | $722,000 | $69,000 | $610,000 |
| Application Denied By Financial Institution | 213 | $17,049,000 | $80,000 | $355,000 | $50,000 | $240,000 |
| Loan Purchased By The Institution | 91 | $9,149,000 | $100,000 | $282,000 | $31,000 | $128,000 |
| Application Approved But Not Accepted | 59 | $6,362,000 | $107,000 | $417,000 | $81,000 | $691,000 |
| Application Withdrawn By Applicant | 44 | $4,697,000 | $106,000 | $336,000 | $53,000 | $176,000 |
| File Closed For Incompleteness | 16 | $2,026,000 | $126,000 | $281,000 | $49,000 | $150,000 |
| Preapproval Approved but not Accepted | 1 | $59,000 | $59,000 | $59,000 | $69,000 | $69,000 |
| Preapproval Denied by Financial Institution | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Credit History | 84 | $5,147,000 | $61,000 | $209,000 | $46,000 | $140,000 |
| Debt-To-Income Ratio | 33 | $2,346,000 | $71,000 | $184,000 | $45,000 | $155,000 |
| Collateral | 26 | $2,827,000 | $108,000 | $320,000 | $76,000 | $150,000 |
| Other | 16 | $1,814,000 | $113,000 | $272,000 | $71,000 | $152,000 |
| Credit Application Incomplete | 7 | $655,000 | $93,000 | $177,000 | $47,000 | $94,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 5 | $443,000 | $88,000 | $127,000 | $54,000 | $94,000 |
| Mortgage Insurance Denied | 2 | $218,000 | $109,000 | $199,000 | $53,000 | $81,000 |
| Unverifiable Information | 2 | $247,000 | $123,000 | $186,000 | $43,000 | $56,000 |
| Employment History | 1 | $117,000 | $117,000 | $117,000 | $40,000 | $40,000 |
Our comprehensive HMDA mortgage statistics provide invaluable insights for industry professionals, researchers, and analysts looking to understand lending trends in the area. With detailed data on mortgage applications, loan amounts, applicant income, loan purposes, and approval rates, you can uncover key patterns shaping the local housing market.
Whether you're a real estate expert, financial analyst, or policymaker, these in-depth mortgage lending statistics help you track market shifts, assess borrower demographics, and evaluate lender performance. Use this powerful data to make informed decisions, conduct market research, and stay ahead in the evolving mortgage industry.