Ashland County WI
HMDA Loan Application Totals
and Mortgage Lending Details
for 2017
Unlock detailed Ashland County WI mortgage statistics and HMDA loan application data from 2003 to 2023.
Analyze total mortgage applications, loan amounts, and key lending trends across the area.
Our interactive tools let you explore mortgage data by location and lender offering insights into housing market
activity and lending patterns in this area and throughout the US.
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Download a formatted spreadsheet with aggregated HMDA statistics
for all lenders based in Wisconsin.
Whether you're an industry professional, homebuyer, or researcher, this data helps you stay informed
about local mortgage trends and lending activity.
| Years | 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 |
| Total Number of Mortgage Applications | 532 |
| Total Mortgage Loan Application Amount | $56,621,000 |
| Average Mortgage Loan Application Amount | $106,000 |
| Highest Mortgage Loan Application Amount | $2,853,000 |
| Average Applicant Income | $72,000 |
| Highest Applicant Income | $1,182,000 |
* Phone Numbers for Mortgage Lenders are available with a Data Download Report
| Mortgage Lender | Phone Number | Mortgage Lender Assets | Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loan Applications |
|---|---|---|---|---|
| NORTHERN STATE BANK 321 WEST MAIN ST ASHLAND, WI 54806 |
* | $ 241,082,000 | 108 | $ 9,284,000 |
| BMO BANK NATIONAL ASSOCIATION 111 W. MONROE CHICAGO, IL 60603 |
* | $ 106,169,829,000 | 53 | $ 4,167,000 |
| SUPERIOR CHOICE CREDIT UNION 1320 GRAND AVENUE SUPERIOR, WI 54880 |
* | $ 371,350,000 | 48 | $ 4,424,000 |
| ASSOCIATED BANK, NATIONAL ASSOCIATION 200 NORTH ADAMS STREET GREEN BAY, WI 54301 |
* | $ 29,070,880,000 | 39 | $ 4,233,000 |
| CHIPPEWA VALLEY BANK 15755 W COUNTY ROAD B HAYWARD, WI 54843 |
* | $ 345,561,000 | 22 | $ 2,550,000 |
| BANKERS' BANK 7700 MINERAL POINT ROAD MADISON, WI 53717 |
* | $ 553,662,000 | 22 | $ 2,302,000 |
| STATE FARM BANK, F.S.B. 1 STATE FARM PLAZA E-6 BLOOMINGTON, IL 61710 |
* | $ 18,252,081,000 | 12 | $ 1,690,000 |
| WELLS FARGO BANK, NATIONAL ASSOCIATION 100 N MAIN STREET MAC D4001-042 SIOUX FALLS, SD 27150 |
* | $ 1,727,235,000,000 | 11 | $ 1,354,000 |
| SERVION, INC. 500 MAIN STREET NEW BRIGHTON, MN 55112 |
* | $ -1,000 | 10 | $ 930,000 |
| SUNTRUST MORTGAGE, INC. 901 SEMMES AVENUE RICHMOND, VA 23224 |
* | $ -1,000 | 8 | $ 681,000 |
| JPMORGAN CHASE BANK, NATIONAL ASSOCIATION 1111 POLARIS PARKWAY COLUMBUS, OH 43240 |
* | $ 2,082,803,000,000 | 7 | $ 610,000 |
| ROYAL UNITED MORTGAGE LLC 7999 KNUE RD. STE 300 INDIANAPOLIS, IN 46250 |
* | $ -1,000 | 6 | $ 391,000 |
| NATIONSTAR MORTGAGE LLC 8950 CYPRESS WATERS BLVD. WILMINGTON, DE 75019 |
* | $ -1,000 | 6 | $ 529,000 |
| U.S. BANK NATIONAL ASSOCIATION 425 WALNUT STREET CINCINNATI, OH 45202 |
* | $ 441,010,095,000 | 5 | $ 632,000 |
| BAY BANK 2555 PACKERLAND DRIVE GREEN BAY, WI 54313 |
* | $ 84,585,000 | 5 | $ 294,000 |
| BREMER BANK, NATIONAL ASSOCIATION 372 ST. PETER STREET ST. PAUL, MN 55102 |
* | $ 11,496,234,000 | 5 | $ 1,459,000 |
| GOODLEAP, LLC 8781 SIERRA COLLEGE BLVD GLENDALE, CA 95661 |
* | $ -1,000 | 4 | $ 447,000 |
| EMBRACE HOME LOANS, INC. 25 ENTERPRISE CENTER MIDDLETOWN, RI 02842 |
* | $ -1,000 | 4 | $ 552,000 |
| BRIDGEVIEW BANK GROUP 7940 S HARLEM BRIDGEVIEW, IL 60455 |
* | $ 1,095,554,000 | 4 | $ 751,000 |
| LOANDEPOT.COM, LLC 26642 TOWNE CENTRE DRIVE DOVER, DE 92610 |
* | $ -1,000 | 4 | $ 362,000 |
| PEOPLES BANK MIDWEST 10583 MAIN STREET HAYWARD, WI 54843 |
* | $ 344,014,000 | 4 | $ 800,000 |
| FAIRWAY INDEPENDENT MORTGAGE CORPORATION 4801 S. BILTMORE LANE AUSTIN, TX 53718 |
* | $ -1,000 | 4 | $ 352,000 |
| FREEDOM MORTGAGE CORPORATION 10500 KINCAID DRIVE MT LAUREL, NJ 46037 |
* | $ -1,000 | 4 | $ 359,000 |
| JOHNSON BANK 555 MAIN STREET SUITE 490 RACINE, WI 53403 |
* | $ 4,453,590,000 | 4 | $ 588,000 |
| DITECH FINANCIAL LLC 1100 VIRGINIA DRIVE, SUITE 100 FORT WASHINGTON, PA 19034 |
* | $ -1,000 | 4 | $ 420,000 |
| WATERSTONE MORTGAGE CORPORATION N25 W23255 PAUL ROAD PEWAUKEE, WI 53072 |
* | $ -1,000 | 4 | $ 491,000 |
| COVANTAGE CREDIT UNION 723 6TH AVE, PO BOX 107 ANTIGO, WI 54409 |
* | $ 1,376,405,000 | 3 | $ 421,000 |
| CITIBANK, NATIONAL ASSOCIATION 1 COURT SQUARE,43RD FLOOR SIOUX FALLS, SD 11120 |
* | $ 1,349,581,000,000 | 3 | $ 253,000 |
| MORTGAGE RESEARCH CENTER, LLC 1400 VETERANS UNITED DR. SAINT LOUIS, MO 65203 |
* | $ -1,000 | 3 | $ 488,000 |
| ROYAL CREDIT UNION 200 RIVERFRONT TERRACE EAU CLAIRE, WI 54703 |
* | $ 2,025,442,000 | 3 | $ 245,000 |
| TOWNE MORTGAGE COMPANY 2170 E. BIG BEAVER ROAD, SUITE A PLYMOUTH, MI 48083 |
* | $ -1,000 | 3 | $ 509,000 |
| TRIAD FINANCIAL SERVICES, INC. 13901 SUTTON PARK DRIVE SOUTH, SUITE 300 JACKSONVILLE, FL 32224 |
* | $ -1,000 | 3 | $ 95,000 |
| PREVAIL BANK 675 E BROADWAY AVE MEDFORD, WI 54451 |
* | $ 605,441,000 | 3 | $ 235,000 |
| PENNYMAC LOAN SERVICES, LLC 3043 TOWNSGATE ROAD WILMINGTON, DE 91361 |
* | $ -1,000 | 3 | $ 331,000 |
| INLANTA MORTGAGE, INC. W239 N3490 PEWAUKEE ROAD, STE.200 PEWAUKEE, WI 53072 |
* | $ -1,000 | 3 | $ 278,000 |
| HOWARD BANK 6011 UNIVERSITY BLVD #370 ELLICOTT CITY, MD 21043 |
* | $ 1,027,051,000 | 2 | $ 117,000 |
| COMPEER FINANCIAL, FLCA 2600 JENNY WREN TRAIL SUN PRAIRIE, WI 53590 |
* | $ -1,000 | 2 | $ 215,000 |
| ALLIANCE FINANCIAL RESOURCES 5410 EAST HIGH STREET SUITE 200 PHOENIX, AZ 85054 |
* | $ -1,000 | 2 | $ 336,000 |
| CITIZENS COMMUNITY FEDERAL NATIONAL ASSOCIATION 219 FAIRFAX STREET ALTOONA, WI 54720 |
* | $ 686,414,000 | 2 | $ 690,000 |
| GUARANTEED RATE, INC. 3940 NORTH RAVENSWOOD AVE WILMINGTON, DE 60613 |
* | $ -1,000 | 2 | $ 256,000 |
| NORTHVIEW BANK 510 MAIN SANDSTONE, MN 55072 |
* | $ 328,148,000 | 2 | $ 278,000 |
| AMERICAN ADVISORS GROUP 3800 W.CHAPMAN SUITE 300 ORANGE, CA 92868 |
* | $ -1,000 | 2 | $ 55,000 |
| NEWREZ LLC 4000 CHEMICAL ROAD SUITE 200 WILMINGTON, DE 19462 |
* | $ -1,000 | 2 | $ 316,000 |
| VALLEY COMMUNITIES CREDIT UNION 1105 WESTERN AVE MOSINEE, WI 54455 |
* | $ 145,269,000 | 2 | $ 86,000 |
| NAVY FEDERAL CREDIT UNION 820 FOLLIN LANE VIENNA, VA 22180 |
* | $ 79,775,662,000 | 2 | $ 193,000 |
| DISCOVER BANK 12 READS WAY GREENWOOD, DE 19720 |
* | $ 91,146,995,000 | 2 | $ 70,000 |
| USAA FEDERAL SAVINGS BANK 10750 MCDERMOTT FREEWAY SAN ANTONIO, TX 78288 |
* | $ 77,760,914,000 | 2 | $ 199,000 |
| ATLANTIC BAY MORTGAGE GROUP, L.L.C. 596 LYNNHAVEN PARKWAY SUITE 200 VIRGINIA BEACH, VA 23452 |
* | $ -1,000 | 2 | $ 157,000 |
| AMERICAN BANK OF THE NORTH 117 CENTRAL AVENUE NASHWAUK, MN 55769 |
* | $ 566,756,000 | 2 | $ 255,000 |
| SUMMIT CREDIT UNION PO BOX 8046 COTTAGE GROVE, WI 53708 |
* | $ 2,664,821,000 | 2 | $ 150,000 |
| HOME POINT FINANCIAL CORPORATION 1194 OAK VALLEY DRIVE, SUITE 80 ANN ARBOR, MI 48108 |
* | $ -1,000 | 2 | $ 504,000 |
| LUMINATE HOME LOANS, INC. 7760 FRANCE AVE S, STE 1010 ROSEVILLE, MN 55435 |
* | $ -1,000 | 2 | $ 230,000 |
| SUNTRUST BANK P.O. BOX 4418, MAIL CODE 0663 ATLANTA, GA 30302 |
* | $ 200,557,635,000 | 2 | $ 40,000 |
| HERITAGE CREDIT UNION 1212 HUXLEY STREET MADISON, WI 53704 |
* | $ 315,530,000 | 1 | $ 115,000 |
| NATIONS LENDING CORPORATION 4 SUMMIT PARK DR STE 200 COLUMBUS, OH 44131 |
* | $ -1,000 | 1 | $ 73,000 |
| BANK OF AMERICA, NATIONAL ASSOCIATION 31303 AGOURA RD CA6-917-01-20 CHARLOTTE, NC 91361 |
* | $ 1,677,490,000,000 | 1 | $ 1,000 |
| NATIONAL BANK OF COMMERCE 1127 TOWER AVE SUPERIOR, WI 54880 |
* | $ 585,996,000 | 1 | $ 43,000 |
| EMM LOANS LLC 3 EXECUTIVE CAMPUS, SUITE 520 CHERRY HILL, NJ 08002 |
* | $ -1,000 | 1 | $ 131,000 |
| MARINE CREDIT UNION 811 MONITOR STREET LA CROSSE, WI 54603 |
* | $ 689,786,000 | 1 | $ 45,000 |
| CITIMORTGAGE, INC. 1 COURT SQUARE, 43RD FLOOR LONG ISLAND CITY, NY 11120 |
* | $ -1,000 | 1 | $ 115,000 |
| UNIVERSITY OF WISCONSIN CREDIT UNION 3500 UNIVERSITY AVE MADISON, WI 53705 |
* | $ 2,331,002,000 | 1 | $ 95,000 |
| LENNAR MORTGAGE, LLC 730 NW 107TH AVENUE, 4TH FL NORTH PALM BEACH, FL 33172 |
* | $ -1,000 | 1 | $ 102,000 |
| WOLF RIVER COMMUNITY BANK 309 E MAIN ST HORTONVILLE, WI 54944 |
* | $ 146,476,000 | 1 | $ 356,000 |
| CAPITAL CREDIT UNION PO BOX 2526 GREEN BAY, WI 54306 |
* | $ 1,198,414,000 | 1 | $ 14,000 |
| BADGERLAND FINANCIAL, ACA 1430 NORTH RIDGE DRIVE PRAIRIE DU SAC, WI 53578 |
* | $ -1,000 | 1 | $ 35,000 |
| CLICK N' CLOSE, INC. 15301 SPECTRUM DRIVE, SUITE 405 ROCKY RIVER, OH 75001 |
* | $ -1,000 | 1 | $ 94,000 |
| BANK OF ALMA PO BOX 247 ALMA, WI 54610 |
* | $ 222,913,000 | 1 | $ 33,000 |
| ONE COMMUNITY BANK 733 N MAIN ST OREGON, WI 53536 |
* | $ 257,551,000 | 1 | $ 2,853,000 |
| MARATHON BANK 500 SCOTT ST WAUSAU, WI 54403 |
* | $ 146,329,000 | 1 | $ 12,000 |
| CALIBER HOME LOANS, INC. 1525 S. BELTLINE ROAD WILMINGTON, DE 75019 |
* | $ -1,000 | 1 | $ 70,000 |
| DEPARTMENT OF THE INTERIOR FEDERAL CREDIT UNION 12201 SUNRISE VALLEY DR WASHINGTON, DC 20192 |
* | $ 172,261,000 | 1 | $ 20,000 |
| ALTRA FEDERAL CREDIT UNION 1700 OAK FOREST DRIVE ONALASKA, WI 54650 |
* | $ 1,254,502,000 | 1 | $ 36,000 |
| LIMA ONE CAPITAL, LLC 201 E. MCBEE AVE, SUITE 300 ROSWELL, GA 29601 |
* | $ 101,629,820,000 | 1 | $ 10,000 |
| ALLIED FIRST BANK,SB 3201 ORCHARD RD OSWEGO, IL 60543 |
* | $ 93,524,000 | 1 | $ 113,000 |
| BARRINGTON BANK & TRUST COMPANY, NATIONAL ASSOCIATION 201 S. HOUGH STREET BARRINGTON, IL 60010 |
* | $ 1,982,691,000 | 1 | $ 122,000 |
| BAY EQUITY LLC 28 LIBERTY SHIPWAY SUITE 2800 GLENDALE, CA 94965 |
* | $ -1,000 | 1 | $ 84,000 |
| NEW AMERICAN FUNDING, LLC 14511 MYFORD ROAD, SUITE 100 DOVER, DE 92780 |
* | $ -1,000 | 1 | $ 82,000 |
| CARRINGTON MORTGAGE SERVICES, LLC 1600 SO. DOUGLASS RD, SUITES 110 & 200A WILMINGTON, DE 92806 |
* | $ -1,000 | 1 | $ 127,000 |
| MARKETPLACE HOME MORTGAGE, LLC 7380 FRANCE AVE S, STE 200 EDINA, MN 55435 |
* | $ -1,000 | 1 | $ 150,000 |
| LAND HOME FINANCIAL SERVICES, INC. 1355 WILLOW WAY, SUITE 250 SACRAMENTO, CA 94520 |
* | $ -1,000 | 1 | $ 134,000 |
| PREMIER COMMUNITY BANK 230 MAVIS ROAD MARION, WI 54950 |
* | $ 281,720,000 | 1 | $ 52,000 |
| AMERIHOME MORTGAGE COMPANY, LLC 21215 BURBANK BLVD, SUITE 400 WILMINGTON, DE 91367 |
* | $ -1,000 | 1 | $ 131,000 |
| PENTAGON FEDERAL CREDIT UNION 7940 JONES BRANCH DRIVE MCLEAN, VA 22102 |
* | $ 21,301,361,000 | 1 | $ 87,000 |
| FOX COMMUNITIES CREDIT UNION 3401 E CALUMET STREET APPLETON, WI 54915 |
* | $ 1,260,750,000 | 1 | $ 176,000 |
| NEW DAY FINANCIAL, LLC 8160 MAPLE LAWN BLVD. DOVER, DE 20759 |
* | $ -1,000 | 1 | $ 222,000 |
| CROSSCOUNTRY MORTGAGE, LLC 6850 MILLER RD WILMINGTON, DE 44141 |
* | $ -1,000 | 1 | $ 119,000 |
| NBKC BANK 8320 WARD PARKWAY KANSAS, KS 64114 |
* | $ 568,425,000 | 1 | $ 100,000 |
| CHERRY CREEK MORTGAGE, LLC 7600 E ORCHARD ROAD, SUITE 250 -N WILMINGTON, DE 80111 |
* | $ -1,000 | 1 | $ 57,000 |
| FIFTH THIRD MORTGAGE COMPANY 5001 KINGSLEY DRIVE MD 1MOB2W CINCINNATI, OH 45227 |
* | $ -1,000 | 1 | $ 216,000 |
| BNC NATIONAL BANK 20175 N 67TH AVENUE GLENDALE, AZ 85308 |
* | $ 908,911,000 | 1 | $ 315,000 |
| AFFINITY PLUS 175 WEST LAFAYETTE FRONTAGE ROAD SAINT PAUL, MN 55107 |
* | $ 1,919,185,000 | 1 | $ 22,000 |
| COMMUNITY FIRST 1575 DRESANG WAY NEENAH, WI 54956 |
* | $ 2,619,356,000 | 1 | $ 12,000 |
| 1ST ALLIANCE LENDING, LLC 111 FOUNDERS PLAZA, SUITE 1300 EAST HARTFORD, CT 06108 |
* | $ -1,000 | 1 | $ 76,000 |
| INCREDIBLEBANK 327 N 17TH AVE WAUSAU, WI 54401 |
* | $ 1,141,911,000 | 1 | $ 61,000 |
| UBS BANK USA 299 S. MAIN ST SALT LAKE CITY, UT 84111 |
* | $ 56,935,844,000 | 1 | $ 120,000 |
The HMDA mortgage data below offers a comprehensive breakdown of loan application trends for 2017, covering key categories like loan purpose, applicant race, loan type, approval outcomes, and denial reasons. Each dataset details the total number of applications and the total loan amounts, helping you analyze lending activity with precision.
Easily search and sort data by metrics such as average mortgage amount, highest loan value, average applicant income, and top income levels within each category. Whether you're researching market trends, borrower demographics, or specific mortgage types, these insights provide a valuable snapshot of lending patterns, helping you make more informed decisions in the mortgage and real estate industries.
Mortgage Loan Application Detail Totals for Ashland County WI in 2017
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 240 | $24,135,000 | $100,000 | $590,000 | $71,000 | $849,000 |
| Refinancing | 226 | $28,044,000 | $124,000 | $2,853,000 | $77,000 | $1,182,000 |
| Home Improvement | 66 | $4,442,000 | $67,000 | $559,000 | $59,000 | $231,000 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 429 | $42,158,000 | $98,000 | $595,000 | $76,000 | $1,182,000 |
| Not applicable | 45 | $9,283,000 | $206,000 | $2,853,000 | $24,000 | $230,000 |
| Not Provided | 32 | $3,029,000 | $94,000 | $315,000 | $66,000 | $134,000 |
| American Indian or Alaskan Native | 21 | $1,706,000 | $81,000 | $283,000 | $87,000 | $490,000 |
| Hispanic | 4 | $402,000 | $100,000 | $200,000 | $152,000 | $226,000 |
| Asian | 1 | $43,000 | $43,000 | $43,000 | $85,000 | $85,000 |
| Black or African American | 0 | $0 | $0 | $0 | $0 | $0 |
| Native Hawaiian or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 452 | $47,521,000 | $105,000 | $2,853,000 | $77,000 | $1,182,000 |
| FHA-insured (Federal Housing Administration) | 33 | $3,270,000 | $99,000 | $190,000 | $47,000 | $130,000 |
| VA-guaranteed (Veterans Administration) | 30 | $4,151,000 | $138,000 | $300,000 | $52,000 | $129,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 17 | $1,679,000 | $98,000 | $199,000 | $31,000 | $74,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 329 | $36,656,000 | $111,000 | $2,853,000 | $74,000 | $849,000 |
| Application Denied By Financial Institution | 100 | $9,953,000 | $99,000 | $595,000 | $74,000 | $1,182,000 |
| Application Withdrawn By Applicant | 49 | $4,579,000 | $93,000 | $247,000 | $66,000 | $226,000 |
| Loan Purchased By The Institution | 28 | $2,847,000 | $101,000 | $210,000 | $52,000 | $230,000 |
| File Closed For Incompleteness | 13 | $1,321,000 | $101,000 | $335,000 | $68,000 | $135,000 |
| Application Approved But Not Accepted | 13 | $1,265,000 | $97,000 | $239,000 | $79,000 | $207,000 |
| Preapproval Approved but not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Denied by Financial Institution | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Debt-To-Income Ratio | 25 | $2,011,000 | $80,000 | $184,000 | $41,000 | $117,000 |
| Collateral | 23 | $2,854,000 | $124,000 | $595,000 | $117,000 | $1,182,000 |
| Credit History | 21 | $1,668,000 | $79,000 | $196,000 | $62,000 | $210,000 |
| Unverifiable Information | 6 | $649,000 | $108,000 | $264,000 | $54,000 | $127,000 |
| Credit Application Incomplete | 5 | $669,000 | $133,000 | $400,000 | $200,000 | $683,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 3 | $123,000 | $41,000 | $50,000 | $10,000 | $18,000 |
| Employment History | 1 | $78,000 | $78,000 | $78,000 | $32,000 | $32,000 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
| Other | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights for industry professionals, researchers, and analysts looking to understand lending trends in the area. With detailed data on mortgage applications, loan amounts, applicant income, loan purposes, and approval rates, you can uncover key patterns shaping the local housing market.
Whether you're a real estate expert, financial analyst, or policymaker, these in-depth mortgage lending statistics help you track market shifts, assess borrower demographics, and evaluate lender performance. Use this powerful data to make informed decisions, conduct market research, and stay ahead in the evolving mortgage industry.