Luna County NM
HMDA Loan Application Totals
and Mortgage Lending Details
for 2016
Unlock detailed Luna County NM mortgage statistics and HMDA loan application data from 2003 to 2023.
Analyze total mortgage applications, loan amounts, and key lending trends across the area.
Our interactive tools let you explore mortgage data by location and lender offering insights into housing market
activity and lending patterns in this area and throughout the US.
Looking for lender-specific data?
Download a formatted spreadsheet with aggregated HMDA statistics
for all lenders based in New Mexico.
Whether you're an industry professional, homebuyer, or researcher, this data helps you stay informed
about local mortgage trends and lending activity.
| Years | 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 |
| Total Number of Mortgage Applications | 713 |
| Total Mortgage Loan Application Amount | $68,233,000 |
| Average Mortgage Loan Application Amount | $95,000 |
| Highest Mortgage Loan Application Amount | $532,000 |
| Average Applicant Income | $51,000 |
| Highest Applicant Income | $603,000 |
* Phone Numbers for Mortgage Lenders are available with a Data Download Report
| Mortgage Lender | Phone Number | Mortgage Lender Assets | Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loan Applications |
|---|---|---|---|---|
| FIRST NEW MEXICO BANK 300 S GOLD AVE DEMING, NM 88030 |
* | $ 218,986,000 | 147 | $ 10,762,000 |
| WELLS FARGO BANK, NATIONAL ASSOCIATION 100 N MAIN STREET MAC D4001-042 SIOUX FALLS, SD 27150 |
* | $ 1,610,580,000,000 | 123 | $ 7,010,000 |
| LOANDEPOT.COM, LLC 26642 TOWNE CENTRE DRIVE DOVER, DE 92610 |
* | $ 138,031,000 | 50 | $ 6,395,000 |
| 21ST MORTGAGE CORPORATION 620 MARKET ST SUITE 100 WILMINGTON, DE 37902 |
* | $ 10,000,000 | 18 | $ 1,015,000 |
| USAA FEDERAL SAVINGS BANK 10750 MCDERMOTT FREEWAY SAN ANTONIO, TX 78288 |
* | $ 71,130,930,000 | 16 | $ 2,277,000 |
| PHH MORTGAGE CORPORATION 1 MORTGAGE WAY MOUNT LAUREL, NJ 08054 |
* | $ 31,000,000 | 16 | $ 1,549,000 |
| VANDERBILT MORTGAGE AND FINANCE, INC. 500 ALCOA TRAIL KNOXVILLE, TN 37804 |
* | $ 31,000,000 | 16 | $ 1,580,000 |
| FREEDOM MORTGAGE CORPORATION 10500 KINCAID DRIVE FISHERS, IN 46037 |
* | $ 10,000,000 | 15 | $ 1,704,000 |
| TIB THE INDEPENDENT BANKERSBAN 11701 LUNA ROAD FARMERS BRANCH, TX 75234 |
* | $ 2,565,602,000 | 14 | $ 1,762,000 |
| NATIONSTAR MORTGAGE LLC 8950 CYPRESS WATERS BLVD. WILMINGTON, DE 75019 |
* | $ 10,000,000 | 13 | $ 1,489,000 |
| PRIMARY RESIDENTIAL MORTGAGE, INC. 1480 N 2200 W CARSON CITY, NV 84116 |
* | $ 242,587,000 | 10 | $ 1,168,000 |
| FIRST GUARANTY MORTGAGE CORPORATION 1900 GALLOWS ROAD, SUITE 800 TYSONS CORNER, VA 22182 |
* | $ 10,000,000 | 9 | $ 913,000 |
| FIRST FINANCIAL CREDIT UNION 601 TIJERAS NW ALBUQUERQUE, NM 87102 |
* | $ 491,504,000 | 9 | $ 703,000 |
| GOODLEAP, LLC 8781 SIERRA COLLEGE BLVD GLENDALE, CA 95661 |
* | $ 10,000,000 | 9 | $ 1,025,000 |
| RELIANCE FIRST CAPITAL, LLC 201 OLD COUNTRY ROAD SUITE 205 WILMINGTON, DE 11747 |
* | $ 100,000,000 | 8 | $ 1,060,000 |
| FIRST SAVINGS BANK 201 N 3RD ST BERESFORD, SD 57004 |
* | $ 597,675,000 | 8 | $ 257,000 |
| BANK OF AMERICA, NATIONAL ASSOCIATION 31303 AGOURA RD CA6-917-01-20 CHARLOTTE, NC 91361 |
* | $ 1,639,305,000,000 | 7 | $ 768,000 |
| BOKF, NATIONAL ASSOCIATION ONE WEST 3RD, 5TH FL TULSA, OK 74103 |
* | $ 31,272,894,000 | 7 | $ 763,000 |
| MORTGAGE RESEARCH CENTER, LLC 1400 VETERANS UNITED DR. SAINT LOUIS, MO 65203 |
* | $ 880,000,000 | 7 | $ 1,186,000 |
| NETWORK CAPITAL FUNDING CORPORATION 5 PARK PLAZA #800 CARSON CITY, NV 92614 |
* | $ 52,388,000 | 7 | $ 1,228,000 |
| DITECH FINANCIAL LLC 1100 VIRGINIA DRIVE, SUITE 100 FORT WASHINGTON, PA 19034 |
* | $ 6,260,444,000 | 7 | $ 669,000 |
| BANK 34 500 EAST TENTH STREET ALAMOGORDO, NM 88310 |
* | $ 271,624,000 | 7 | $ 618,000 |
| CMG MORTGAGE, INC. 3160 CROW CANYON ROAD, SUITE 400 SACRAMENTO, CA 94583 |
* | $ 100,000,000 | 6 | $ 1,062,000 |
| LEGACY MORTGAGE LLC 6725 ACADEMY ROAD NE ALBUQUERQUE, NM 87109 |
* | $ 1,000,000,000 | 6 | $ 530,000 |
| EMBRACE HOME LOANS, INC. 25 ENTERPRISE CENTER MIDDLETOWN, RI 02842 |
* | $ 10,000,000 | 6 | $ 624,000 |
| PACIFIC UNION FINANCIAL, LLC 8900 FREEPORT PKWY, STE 150 IRVING, TX 75063 |
* | $ 40,000,000 | 5 | $ 695,000 |
| NEW DAY FINANCIAL, LLC 8160 MAPLE LAWN BLVD. DOVER, DE 20759 |
* | $ 4,088,336,000 | 5 | $ 775,000 |
| PENNYMAC LOAN SERVICES LLC 3043 TOWNSGATE ROAD WESTLAKE VILLAGE, CA 91361 |
* | $ 39,000,000 | 5 | $ 603,000 |
| AMERICAN ADVISORS GROUP 3800 W.CHAPMAN SUITE 300 ORANGE, CA 92868 |
* | $ 100,247,000 | 4 | $ 103,000 |
| CARRINGTON MORTGAGE SERVICES, LLC 1600 SO. DOUGLASS RD, SUITES 110 & 200A WILMINGTON, DE 92806 |
* | $ 945,758,000 | 4 | $ 459,000 |
| GUARANTEED RATE, INC. 3940 NORTH RAVENSWOOD AVE WILMINGTON, DE 60613 |
* | $ 10,000,000 | 4 | $ 538,000 |
| U.S. BANK NATIONAL ASSOCIATION 425 WALNUT STREET CINCINNATI, OH 45202 |
* | $ 417,458,234,000 | 4 | $ 384,000 |
| BANK OF THE WEST 180 MONTGOMERY STREET SAN FRANCISCO, CA 94104 |
* | $ 75,743,098,000 | 4 | $ 348,000 |
| JPMORGAN CHASE BANK, NATIONAL ASSOCIATION 1111 POLARIS PARKWAY COLUMBUS, OH 43240 |
* | $ 1,914,658,000,000 | 4 | $ 417,000 |
| ZILLOW HOME LOANS, LLC 10975 EL MONTE ST WICHITA, KS 66211 |
* | $ 10,000,000 | 4 | $ 620,000 |
| FIRSTLIGHT FEDERAL CREDIT UNION 9983 KENWORTHY ST. EL PASO, TX 79924 |
* | $ 912,419,000 | 3 | $ 256,000 |
| CITIZENS BANK OF LAS CRUCES 505 S MAIN STREET LAS CRUCES, NM 88001 |
* | $ 489,246,000 | 3 | $ 363,000 |
| BBVA USA 15 SOUTH 20TH ST BIRMINGHAM, AL 35233 |
* | $ 85,426,845,000 | 3 | $ 246,000 |
| RANLIFE, INC. 9272 S. 700 E. SANDY, UT 84070 |
* | $ 3,304,000 | 3 | $ 279,000 |
| STEARNS LENDING, LLC 4 HUTTON CENTRE, 10TH FLOOR SANTA ANA, CA 92707 |
* | $ 10,000,000 | 3 | $ 430,000 |
| CARDINAL FINANCIAL COMPANY, LIMITED PARTNERSHIP 3701 ARCO CORPORATE DR., SUITE 200 SACRAMENTO, PA 28273 |
* | $ 10,000,000 | 3 | $ 371,000 |
| FIRST NEW MEXICO BANK, LAS CRUCES 3000 E. LOHMAN AVE LAS CRUCES, NM 88011 |
* | $ 121,070,000 | 3 | $ 254,000 |
| GUILD MORTGAGE COMPANY LLC 5898 COPLEY DRIVE GLENDALE, CA 92111 |
* | $ 31,000,000 | 3 | $ 383,000 |
| MOVEMENT MORTGAGE, LLC 8024 CALVIN HALL ROAD WILMINGTON, DE 29707 |
* | $ 10,000,000 | 3 | $ 362,000 |
| LAKEVIEW LOAN SERVICING, LLC 4425 PONCE DE LEON BLVD. WILMINGTON, DE 33146 |
* | $ 1,825,398,000 | 3 | $ 465,000 |
| THE HOME LENDING GROUP, LLC 215 KATHERINE DRIVE FLOWOOD, MS 39232 |
* | $ 22,596,000 | 2 | $ 132,000 |
| CORNERSTONE HOME LENDING, INC. 1177 WEST LOOP SOUTH SUITE 200 HOUSTON, TX 77027 |
* | $ 57,509,481,000 | 2 | $ 374,000 |
| WESTERN BANK 140 EAST MOTEL DRIVE LORDSBURG, NM 88045 |
* | $ 167,502,000 | 2 | $ 101,000 |
| BBMC MORTGAGE, LLC 100 W. 22ND ST LOMBARD, IL 60148 |
* | $ 149,000,000 | 2 | $ 317,000 |
| THE MONEY SOURCE INC. 135 MAXESS ROAD NEW YORK, NY 11747 |
* | $ 10,000,000 | 2 | $ 173,000 |
| CALIBER HOME LOANS, INC. 1525 S. BELTLINE ROAD WILMINGTON, DE 75019 |
* | $ 1,543,699,000 | 2 | $ 360,000 |
| AMERISAVE MORTGAGE CORPORATION 3525 PIEDMONT RD NE, 8 PIEDMONT CTR STE PEACHTREE CORNER, GA 30305 |
* | $ 8,994,122,000 | 2 | $ 401,000 |
| GATEWAY MORTGAGE GROUP, LLC 244 SOUTH GATEWAY PLACE JENKS, OK 74037 |
* | $ 10,000,000 | 2 | $ 288,000 |
| AMERICAN FINANCIAL RESOURCES, INC. 9 SYLVAN WAY PARSIPPANY-TROY HILLS, NJ 07054 |
* | $ 10,000,000 | 2 | $ 238,000 |
| FLAGSTAR BANK, N.A. 5151 CORPORATE DRIVE HICKSVILLE, NY 48098 |
* | $ 13,649,486,000 | 2 | $ 456,000 |
| CHERRY CREEK MORTGAGE, LLC 7600 E ORCHARD ROAD, SUITE 250 -N WILMINGTON, DE 80111 |
* | $ 10,000,000 | 2 | $ 231,000 |
| NOVA FINANCIAL & INVESTMENT CORPORATION 6245 E. BROADWAY BLVD., SUITE 400 TUCSON, AZ 85711 |
* | $ 10,000,000 | 2 | $ 181,000 |
| MIDFIRST BANK 501 NW GRAND BLVD OKLAHOMA CITY, OK 73118 |
* | $ 11,567,246,000 | 2 | $ 43,000 |
| NAVY FEDERAL CREDIT UNION 820 FOLLIN LANE VIENNA, VA 22180 |
* | $ 73,279,079,000 | 2 | $ 104,000 |
| CREDIT HUMAN FEDERAL CREDIT UNION 6061 IH 10 WEST SAN ANTONIO, TX 78201 |
* | $ 2,801,773,000 | 2 | $ 221,000 |
| SUN WEST MORTGAGE COMPANY, INC. 18000 STUDEBAKER ROAD, SUITE 200 SACRAMENTO, CA 90703 |
* | $ 10,000,000 | 2 | $ 295,000 |
| BRIDGEVIEW BANK GROUP 7940 S HARLEM BRIDGEVIEW, IL 60455 |
* | $ 1,077,735,000 | 1 | $ 275,000 |
| WESTSTAR BANK 500 N MESA STREET EL PASO, TX 79901 |
* | $ 1,137,680,000 | 1 | $ 65,000 |
| HOMEWARD RESIDENTIAL, INC. 16675 ADDISON ROAD ADDISON, TX 75001 |
* | $ 3,809,880,000 | 1 | $ 166,000 |
| AMERIHOME MORTGAGE COMPANY, LLC 21215 BURBANK BLVD, SUITE 400 WILMINGTON, DE 91367 |
* | $ 10,000,000 | 1 | $ 72,000 |
| UNION HOME MORTGAGE CORP. 8241 DOW CIRCLE STRONGSVILLE, OH 44136 |
* | $ 10,000,000 | 1 | $ 147,000 |
| CROSSCOUNTRY MORTGAGE, LLC 6850 MILLER RD WILMINGTON, DE 44141 |
* | $ 10,000,000 | 1 | $ 144,000 |
| FRANKLIN AMERICAN MORTGAGE COMPANY 6100 TOWER CIRCLE SUITE 600 FRANKLIN, TN 37067 |
* | $ 10,000,000 | 1 | $ 113,000 |
| CITY BANK 5219 CITY BANK PARKWAY LUBBOCK, TX 79408 |
* | $ 2,533,093,000 | 1 | $ 187,000 |
| NBKC BANK 8320 WARD PARKWAY KANSAS, KS 64114 |
* | $ 567,648,000 | 1 | $ 153,000 |
| WHITE SANDS 2755 N MAIN ST LAS CRUCES, NM 88001 |
* | $ 284,344,000 | 1 | $ 30,000 |
| TIAA, FSB 501 RIVERSIDE AVENUE JACKSONVILLE, FL 32202 |
* | $ 26,594,410,000 | 1 | $ 36,000 |
| CITIMORTGAGE, INC. 1 COURT SQUARE, 43RD FLOOR LONG ISLAND CITY, NY 11120 |
* | $ 1,019,497,000,000 | 1 | $ 39,000 |
| NUSENDA PO BOX 8530 ALBUQUERQUE, NM 87198 |
* | $ 1,692,748,000 | 1 | $ 58,000 |
| ONE SOURCE FCU 8870 GAZELLE DR. EL PASO, TX 79925 |
* | $ 94,003,000 | 1 | $ 68,000 |
| NEWREZ LLC 4000 CHEMICAL ROAD SUITE 200 WILMINGTON, DE 19462 |
* | $ 10,000,000 | 1 | $ 139,000 |
| GOLDWATER BANK, N.A. 2525 EAST CAMELBACK ROAD SUITE 1100 PHOENIX, AZ 85016 |
* | $ 95,747,000 | 1 | $ 111,000 |
| BANC OF CALIFORNIA, NATIONAL ASSOCIATION 18500 VON KARMAN AVENUE SUITE 1100 IRVINE, CA 92612 |
* | $ 8,231,396,000 | 1 | $ 125,000 |
| PIONEER BANK 3000 N. MAIN ST. / P. O. BOX 130 ROSWELL, NM 88201 |
* | $ 738,364,000 | 1 | $ 100,000 |
| CITIBANK, NATIONAL ASSOCIATION 1 COURT SQUARE,43RD FLOOR SIOUX FALLS, SD 11120 |
* | $ 1,299,801,000,000 | 1 | $ 117,000 |
| PROSPECT MORTGAGE, LLC 15301 VENTURA BLVD SUITE D300 SHERMAN OAKS, CA 91403 |
* | $ 10,000,000 | 1 | $ 102,000 |
| CAPITAL ONE, NATIONAL ASSOCIATION 7933 PRESTON ROAD PLANO, TX 75024 |
* | $ 273,231,606,000 | 1 | $ 124,000 |
| NTFN, INC. 700 STATE HIGHWAY 121, SUITE 100 PLANO, TX 75067 |
* | $ 10,000,000 | 1 | $ 92,000 |
| ENVOY MORTGAGE, LTD 5100 WESTHEIMER RD, STE 320 AUSTIN, TX 77056 |
* | $ 10,000,000 | 1 | $ 117,000 |
| HOMEOWNERS FINANCIAL GROUP USA, LLC 16427 N. SCOTTSDALE ROAD, SUITE 145 SCOTTSDALE, AZ 85264 |
* | $ 10,000,000 | 1 | $ 200,000 |
| ALLIANCE FINANCIAL RESOURCES 5410 EAST HIGH STREET SUITE 200 PHOENIX, AZ 85054 |
* | $ 10,000,000 | 1 | $ 6,000 |
| MOUNTAIN AMERICA FEDERAL CREDIT UNION 7181 SOUTH CAMPUS VIEW DRIVE SANDY, UT 84084 |
* | $ 5,077,887,000 | 1 | $ 88,000 |
| ORION FEDERAL CREDIT UNION 7845 HIGHWAY 64 MEMPHIS, TN 38133 |
* | $ 595,215,000 | 1 | $ 165,000 |
| FAIRWAY INDEPENDENT MORTGAGE CORPORATION 4801 S. BILTMORE LANE AUSTIN, TX 53718 |
* | $ 10,000,000 | 1 | $ 245,000 |
| AMCAP MORTGAGE, LTD. 9999 BELLAIRE BLVD., SUITE 700 AUSTIN, TX 77036 |
* | $ 10,000,000 | 1 | $ 109,000 |
| INTERNATIONAL CITY MORTGAGE, INC. 333 S ANITA DR, STE 300 ORANGE, CA 92868 |
* | $ 2,589,000 | 1 | $ 107,000 |
| CLICK N' CLOSE, INC. 15301 SPECTRUM DRIVE, SUITE 405 ROCKY RIVER, OH 75001 |
* | $ 11,000,000 | 1 | $ 132,000 |
The HMDA mortgage data below offers a comprehensive breakdown of loan application trends for 2016, covering key categories like loan purpose, applicant race, loan type, approval outcomes, and denial reasons. Each dataset details the total number of applications and the total loan amounts, helping you analyze lending activity with precision.
Easily search and sort data by metrics such as average mortgage amount, highest loan value, average applicant income, and top income levels within each category. Whether you're researching market trends, borrower demographics, or specific mortgage types, these insights provide a valuable snapshot of lending patterns, helping you make more informed decisions in the mortgage and real estate industries.
Mortgage Loan Application Detail Totals for Luna County NM in 2016
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 350 | $33,810,000 | $96,000 | $265,000 | $50,000 | $229,000 |
| Refinancing | 279 | $32,713,000 | $117,000 | $532,000 | $55,000 | $603,000 |
| Home Improvement | 84 | $1,710,000 | $20,000 | $144,000 | $40,000 | $144,000 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Hispanic | 324 | $26,049,000 | $80,000 | $285,000 | $49,000 | $193,000 |
| White | 293 | $31,541,000 | $107,000 | $275,000 | $55,000 | $516,000 |
| Not Provided | 61 | $6,640,000 | $108,000 | $300,000 | $61,000 | $603,000 |
| Not applicable | 28 | $3,398,000 | $121,000 | $532,000 | $10,000 | $121,000 |
| Black or African American | 4 | $219,000 | $54,000 | $132,000 | $29,000 | $71,000 |
| American Indian or Alaskan Native | 3 | $386,000 | $128,000 | $169,000 | $65,000 | $72,000 |
| Asian | 0 | $0 | $0 | $0 | $0 | $0 |
| Native Hawaiin or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 444 | $35,854,000 | $80,000 | $532,000 | $57,000 | $603,000 |
| FHA-insured (Federal Housing Administration) | 123 | $14,040,000 | $114,000 | $245,000 | $38,000 | $179,000 |
| VA-guaranteed (Veterans Administration) | 94 | $12,558,000 | $133,000 | $265,000 | $43,000 | $203,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 52 | $5,781,000 | $111,000 | $239,000 | $45,000 | $171,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 250 | $25,216,000 | $100,000 | $532,000 | $59,000 | $603,000 |
| Application Denied By Financial Institution | 250 | $21,151,000 | $84,000 | $260,000 | $47,000 | $204,000 |
| Application Withdrawn By Applicant | 78 | $8,673,000 | $111,000 | $285,000 | $51,000 | $235,000 |
| Application Approved But Not Accepted | 62 | $4,869,000 | $78,000 | $265,000 | $45,000 | $114,000 |
| Loan Purchased By The Institution | 46 | $5,537,000 | $120,000 | $221,000 | $38,000 | $516,000 |
| File Closed For Incompleteness | 27 | $2,787,000 | $103,000 | $232,000 | $53,000 | $203,000 |
| Preapproval Approved but not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Denied by Financial Institution | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Credit History | 59 | $2,799,000 | $47,000 | $260,000 | $44,000 | $158,000 |
| Debt-To-Income Ratio | 55 | $3,662,000 | $66,000 | $200,000 | $35,000 | $98,000 |
| Collateral | 32 | $3,096,000 | $96,000 | $226,000 | $61,000 | $204,000 |
| Other | 8 | $720,000 | $90,000 | $183,000 | $64,000 | $109,000 |
| Credit Application Incomplete | 6 | $808,000 | $134,000 | $211,000 | $110,000 | $179,000 |
| Employment History | 4 | $220,000 | $55,000 | $68,000 | $40,000 | $81,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 3 | $312,000 | $104,000 | $163,000 | $24,000 | $55,000 |
| Unverifiable Information | 3 | $272,000 | $90,000 | $136,000 | $63,000 | $94,000 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights for industry professionals, researchers, and analysts looking to understand lending trends in the area. With detailed data on mortgage applications, loan amounts, applicant income, loan purposes, and approval rates, you can uncover key patterns shaping the local housing market.
Whether you're a real estate expert, financial analyst, or policymaker, these in-depth mortgage lending statistics help you track market shifts, assess borrower demographics, and evaluate lender performance. Use this powerful data to make informed decisions, conduct market research, and stay ahead in the evolving mortgage industry.