Douglas County, WI Mortgage Lenders & HMDA Data, 2025
In 2025, lenders reported 1,948 mortgage applications in Douglas County, WI totaling $357.2 million, up 23% from 2024. The average application was for $183,000, and applicants reported an average income of $107,000. 60% of applications resulted in an originated loan and 13% were denied. The most active lender was Superior Choice Credit Union, with 239 applications, followed by National Bank of Commerce and Centricity Credit Union.
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| Years | 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 |
| Total Number of Mortgage Applications | 1,948 |
| Total Mortgage Loan Application Amount | $357,190,000 |
| Average Mortgage Loan Application Amount | $183,000 |
| Highest Mortgage Loan Application Amount | $7,595,000 |
| Average Applicant Income | $107,000 |
| Highest Applicant Income | $8,291,000 |
Top Mortgage Lenders in Douglas County, WI (2025)
Ranked by the number of mortgage applications each lender reported in Douglas County, WI in 2025.
| # | Mortgage Lender | Mortgage Applications | Total Dollar Amount | Average Loan Amount | Average Applicant Income |
|---|---|---|---|---|---|
| 1 | Superior Choice Credit Union Superior, WI |
239 | $23,785,000 | $99,000 | $97,000 |
| 2 | National Bank of Commerce Superior, WI |
141 | $32,945,000 | $233,000 | $118,000 |
| 3 | Centricity Credit Union Duluth, MN |
92 | $8,770,000 | $95,000 | $94,000 |
| 4 | US Bank, N.A. Cincinnati, OH |
77 | $14,175,000 | $184,000 | $118,000 |
| 5 | Superior Savings Bank Superior, WI |
75 | $11,155,000 | $148,000 | $133,000 |
| 6 | North Shore Bank of Commerce Duluth, MN |
73 | $16,805,000 | $230,000 | $101,000 |
| 7 | PennyMac Loan Services LLC Westlake Village, CA |
56 | $14,230,000 | $254,000 | $84,000 |
| 8 | BMO Harris Bank NA Chicago, IL |
52 | $5,430,000 | $104,000 | $74,000 |
| 9 | Everett Financial, Inc. Dallas, TX |
48 | $9,180,000 | $191,000 | $107,000 |
| 10 | Newrez LLC Fort Washington, PA |
43 | $9,555,000 | $222,000 | $104,000 |
The tables below break down 2025 mortgage applications in Douglas County, WI by loan purpose, applicant race, loan type, outcome and denial reason. Click a column heading to sort.
Mortgage Loan Application Detail Totals for Douglas County, WI in 2025
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 831 | $195,855,000 | $235,000 | $7,595,000 | $116,000 | $8,291,000 |
| Cash-out Refinancing | 397 | $66,255,000 | $166,000 | $1,455,000 | $93,000 | $458,000 |
| Other Purpose | 252 | $19,450,000 | $77,000 | $255,000 | $105,000 | $375,000 |
| Refinancing | 252 | $59,090,000 | $234,000 | $6,915,000 | $116,000 | $1,097,000 |
| Home Improvement | 213 | $15,995,000 | $75,000 | $295,000 | $100,000 | $403,000 |
| Not Applicable | 3 | $545,000 | $181,000 | $225,000 | $73,000 | $112,000 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 1,484 | $245,790,000 | $165,000 | $875,000 | $103,000 | $1,097,000 |
| Not applicable | 210 | $65,300,000 | $310,000 | $7,595,000 | $101,000 | $175,000 |
| Not Provided | 187 | $33,215,000 | $177,000 | $655,000 | $147,000 | $8,291,000 |
| American Indian or Alaskan Native | 26 | $4,150,000 | $159,000 | $595,000 | $85,000 | $414,000 |
| Hispanic | 18 | $3,730,000 | $207,000 | $335,000 | $108,000 | $182,000 |
| Asian | 13 | $2,685,000 | $206,000 | $445,000 | $166,000 | $559,000 |
| Black or African American | 10 | $2,320,000 | $232,000 | $415,000 | $100,000 | $192,000 |
| Native Hawaiian or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 1,545 | $260,845,000 | $168,000 | $7,595,000 | $113,000 | $8,291,000 |
| FHA-insured (Federal Housing Administration) | 215 | $44,725,000 | $208,000 | $535,000 | $76,000 | $236,000 |
| VA-guaranteed (Veterans Administration) | 186 | $51,210,000 | $275,000 | $655,000 | $93,000 | $227,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 2 | $410,000 | $205,000 | $245,000 | $69,000 | $72,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 1,162 | $220,360,000 | $189,000 | $7,595,000 | $110,000 | $1,097,000 |
| Application Denied By Financial Institution | 255 | $34,215,000 | $134,000 | $1,205,000 | $81,000 | $336,000 |
| Application Withdrawn By Applicant | 206 | $36,400,000 | $176,000 | $1,255,000 | $140,000 | $8,291,000 |
| Loan Purchased By The Institution | 194 | $43,760,000 | $225,000 | $1,455,000 | $109,000 | $311,000 |
| File Closed For Incompleteness | 64 | $11,780,000 | $184,000 | $805,000 | $86,000 | $385,000 |
| Application Approved But Not Accepted | 64 | $9,910,000 | $154,000 | $405,000 | $89,000 | $403,000 |
| Preapproval Approved but not Accepted | 2 | $670,000 | $335,000 | $385,000 | $135,000 | $197,000 |
| Preapproval Denied by Financial Institution | 1 | $95,000 | $95,000 | $95,000 | $39,000 | $39,000 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 1,586 | $305,280,000 | $192,000 | $7,595,000 | $110,000 | $8,291,000 |
| Debt-To-Income Ratio | 180 | $27,250,000 | $151,000 | $705,000 | $111,000 | $1,097,000 |
| Credit History | 65 | $6,485,000 | $99,000 | $325,000 | $84,000 | $229,000 |
| Collateral | 59 | $8,855,000 | $150,000 | $605,000 | $102,000 | $240,000 |
| Credit Application Incomplete | 27 | $3,495,000 | $129,000 | $295,000 | $71,000 | $197,000 |
| Other | 16 | $3,140,000 | $196,000 | $1,205,000 | $113,000 | $336,000 |
| Unverifiable Information | 8 | $1,250,000 | $156,000 | $275,000 | $62,000 | $123,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 4 | $870,000 | $217,000 | $335,000 | $47,000 | $70,000 |
| Employment History | 3 | $565,000 | $188,000 | $195,000 | $14,000 | $42,000 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
About this data: figures come from the Home Mortgage Disclosure Act (HMDA) loan application records that lenders file with the FFIEC each year, and count every application (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.
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