Direct Lenders, Llc. Mortgage Lending & HMDA Data, 2024
In 2024, Direct Lenders, Llc. of Kennesaw, GA reported 284 mortgage applications totaling $96.2 million, down 2% from 2023. The average application was for $338,591, and applicants reported an average income of $123,274. 74% of its applications resulted in an originated loan and 2% were denied. Its largest markets were Marietta, GA (164), Atlanta-Sandy Springs-Roswell, GA (68) and Rome, GA (13) (applications in parentheses).
| Mortgage Company & Address | Direct Lenders, Llc. 1600 Kennesaw Due West Road Suite 610 Kennesaw, GA 30152 Tel #: available with data download |
| Federal Regulator | * available with data download |
| Years | 2025 2024 2023 2022 2021 2020 2019 2018 2017 2015 2012 |
| Total Number of Mortgage Applications | 284 |
| Total Mortgage Loan Application Amount | $96,160,000 |
| Average Mortgage Loan Application Amount | $338,591 |
| Highest Mortgage Loan Application Amount | $805,000 |
| Average Applicant Income | $123,274 |
| Highest Applicant Income | $891,000 |
About this data: figures come from the Home Mortgage Disclosure Act (HMDA) records Direct Lenders, Llc. filed with the FFIEC and count every application it reported (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.
| County | Total Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loans Applications | Average Mortgage Loan Application Amount | Average Applicant Income |
|---|---|---|---|---|
| Cobb, Georgia | 77 | $ 31,115,000 | $ 404,090 | $ 170,000 |
| Paulding, Georgia | 43 | $ 13,065,000 | $ 303,837 | $ 128,000 |
| Carroll, Georgia | 26 | $ 7,660,000 | $ 294,615 | $ 91,000 |
| Cherokee, Georgia | 21 | $ 7,915,000 | $ 376,904 | $ 142,000 |
| Floyd, Georgia | 13 | $ 4,025,000 | $ 309,615 | $ 111,000 |
| Bartow, Georgia | 12 | $ 4,260,000 | $ 355,000 | $ 71,000 |
| Haralson, Georgia | 11 | $ 3,115,000 | $ 283,181 | $ 80,000 |
| Douglas, Georgia | 8 | $ 2,630,000 | $ 328,750 | $ 112,000 |
| Fulton, Georgia | 7 | $ 2,545,000 | $ 363,571 | $ 125,000 |
| DeKalb, Georgia | 6 | $ 2,900,000 | $ 483,333 | $ 142,000 |
| Henry, Georgia | 4 | $ 1,130,000 | $ 282,500 | $ 50,000 |
| Calhoun, Alabama | 3 | $ 475,000 | $ 158,333 | $ 118,000 |
| Clayton, Georgia | 3 | $ 465,000 | $ 155,000 | $ 43,000 |
| Coweta, Georgia | 3 | $ 815,000 | $ 271,666 | $ 171,000 |
| Pickens, Georgia | 3 | $ 1,095,000 | $ 365,000 | $ 147,000 |
| Union, Georgia | 3 | $ 815,000 | $ 271,666 | $ 94,000 |
| Walker, Georgia | 3 | $ 775,000 | $ 258,333 | $ 119,000 |
| Baldwin, Alabama | 2 | $ 790,000 | $ 395,000 | $ 0 |
| Hillsborough, Florida | 2 | $ 750,000 | $ 375,000 | $ 119,000 |
| Fayette, Georgia | 2 | $ 420,000 | $ 210,000 | $ 104,000 |
| Forsyth, Georgia | 2 | $ 190,000 | $ 95,000 | $ 90,000 |
| Gwinnett, Georgia | 2 | $ 820,000 | $ 410,000 | $ 187,000 |
| Jackson, Georgia | 2 | $ 710,000 | $ 355,000 | $ 91,000 |
| Polk, Georgia | 2 | $ 330,000 | $ 165,000 | $ 59,000 |
| Troup, Georgia | 2 | $ 480,000 | $ 240,000 | $ 23,000 |
| Jefferson, Alabama | 1 | $ 355,000 | $ 355,000 | $ 0 |
| Madison, Alabama | 1 | $ 345,000 | $ 345,000 | $ 0 |
| Randolph, Alabama | 1 | $ 215,000 | $ 215,000 | $ 68,000 |
| Shelby, Alabama | 1 | $ 445,000 | $ 445,000 | $ 0 |
| St. Clair, Alabama | 1 | $ 215,000 | $ 215,000 | $ 264,000 |
| Escambia, Florida | 1 | $ 175,000 | $ 175,000 | $ 240,000 |
| Franklin, Florida | 1 | $ 275,000 | $ 275,000 | $ 155,000 |
| Chatham, Georgia | 1 | $ 405,000 | $ 405,000 | $ 0 |
| Fannin, Georgia | 1 | $ 425,000 | $ 425,000 | $ 0 |
| Gilmer, Georgia | 1 | $ 115,000 | $ 115,000 | $ 39,000 |
| Gordon, Georgia | 1 | $ 365,000 | $ 365,000 | $ 105,000 |
| Harris, Georgia | 1 | $ 295,000 | $ 295,000 | $ 67,000 |
| Lumpkin, Georgia | 1 | $ 245,000 | $ 245,000 | $ 65,000 |
| Murray, Georgia | 1 | $ 225,000 | $ 225,000 | $ 99,000 |
| Rockdale, Georgia | 1 | $ 705,000 | $ 705,000 | $ 130,000 |
| Upson, Georgia | 1 | $ 165,000 | $ 165,000 | $ 61,000 |
| Whitfield, Georgia | 1 | $ 525,000 | $ 525,000 | $ 171,000 |
| Hamilton, Tennessee | 1 | $ 315,000 | $ 315,000 | $ 126,000 |
| McMinn, Tennessee | 1 | $ 265,000 | $ 265,000 | $ 0 |
| Montgomery, Tennessee | 1 | $ 285,000 | $ 285,000 | $ 0 |
| Shelby, Tennessee | 1 | $ 345,000 | $ 345,000 | $ 0 |
| Williamson, Tennessee | 1 | $ 165,000 | $ 165,000 | $ 245,000 |
Mortgage Loan Application Detail Totals for Direct Lenders, Llc. in 2024
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 227 | $78,665,000 | $346,000 | $805,000 | $137,000 | $891,000 |
| Refinancing | 25 | $10,075,000 | $403,000 | $685,000 | $11,000 | $96,000 |
| Other Purpose | 20 | $3,600,000 | $180,000 | $565,000 | $129,000 | $535,000 |
| Cash-out Refinancing | 12 | $3,820,000 | $318,000 | $705,000 | $88,000 | $183,000 |
| Home Improvement | 0 | $0 | $0 | $0 | $0 | $0 |
| Not Applicable | 0 | $0 | $0 | $0 | $0 | $0 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 175 | $60,355,000 | $344,000 | $805,000 | $132,000 | $891,000 |
| Not Provided | 71 | $21,825,000 | $307,000 | $765,000 | $118,000 | $386,000 |
| Black or African American | 19 | $7,545,000 | $397,000 | $705,000 | $67,000 | $211,000 |
| Asian | 10 | $3,530,000 | $353,000 | $615,000 | $134,000 | $205,000 |
| Hispanic | 9 | $2,905,000 | $322,000 | $595,000 | $116,000 | $264,000 |
| Native Hawaiian or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
| Not applicable | 0 | $0 | $0 | $0 | $0 | $0 |
| American Indian or Alaskan Native | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 165 | $54,275,000 | $328,000 | $805,000 | $146,000 | $891,000 |
| FHA-insured (Federal Housing Administration) | 70 | $21,850,000 | $312,000 | $665,000 | $110,000 | $264,000 |
| VA-guaranteed (Veterans Administration) | 45 | $19,095,000 | $424,000 | $705,000 | $68,000 | $264,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 4 | $940,000 | $235,000 | $285,000 | $70,000 | $74,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 211 | $71,745,000 | $340,000 | $805,000 | $128,000 | $891,000 |
| Application Withdrawn By Applicant | 67 | $23,255,000 | $347,000 | $765,000 | $112,000 | $405,000 |
| Application Denied By Financial Institution | 6 | $1,160,000 | $193,000 | $365,000 | $101,000 | $254,000 |
| Application Approved But Not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
| File Closed For Incompleteness | 0 | $0 | $0 | $0 | $0 | $0 |
| Loan Purchased By The Institution | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Approved but not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Denied by Financial Institution | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 278 | $95,000,000 | $341,000 | $805,000 | $124,000 | $891,000 |
| Debt-To-Income Ratio | 3 | $735,000 | $245,000 | $365,000 | $66,000 | $80,000 |
| Other | 1 | $65,000 | $65,000 | $65,000 | $254,000 | $254,000 |
| Unverifiable Information | 1 | $135,000 | $135,000 | $135,000 | $29,000 | $29,000 |
| Collateral | 1 | $225,000 | $225,000 | $225,000 | $124,000 | $124,000 |
| Credit Application Incomplete | 0 | $0 | $0 | $0 | $0 | $0 |
| Credit History | 0 | $0 | $0 | $0 | $0 | $0 |
| Employment History | 0 | $0 | $0 | $0 | $0 | $0 |
| Insufficient Cash (Downpayment, Closing Cost) | 0 | $0 | $0 | $0 | $0 | $0 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights into Direct Lenders, Llc.'s 2024 lending activity. By analyzing detailed data on mortgage applications, total loan amounts, applicant incomes, loan purposes, and approval rates, industry professionals, researchers, and analysts can gain a clear understanding of this lender's role in the mortgage market.
This in-depth HMDA data allows real estate experts, financial analysts, and policymakers to track lending trends, evaluate borrower demographics,
and assess Direct Lenders, Llc.'s mortgage approval patterns.
Utilize this powerful dataset to analyze market performance, compare lending practices, and make data-driven decisions in the ever-changing mortgage industry.
For a list of all lenders in Georgia, download the full spreadsheet
with aggregated HMDA statistics today.
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