First Alliance Home Mortgage, LLC Mortgage Lending & HMDA Data, 2025

In 2025, First Alliance Home Mortgage, LLC of Cranford, NJ reported 1,981 mortgage applications totaling $708.7 million, up 30% from 2024. The average application was for $357,725, and applicants reported an average income of $134,757. 63% of its applications resulted in an originated loan and 5% were denied. Its largest markets were Lakewood-New Brunswick, NJ (179), New York-Jersey City-White Plains, NY-NJ (160) and Harrisburg-Carlisle, PA (133) (applications in parentheses).

Mortgage Company & Address First Alliance Home Mortgage, LLC
20 Jackson Drive 2nd Floor
Cranford, NJ 07016
Tel #: available with data download
Federal Regulator * available with data download
Years 2025  2024  2023  2022  2021  2020  2019  2018  2017  2016  2015  2014  
Total Number of Mortgage Applications 1,981
Total Mortgage Loan Application Amount $708,655,000
Average Mortgage Loan Application Amount $357,725
Highest Mortgage Loan Application Amount $2,285,000
Average Applicant Income $134,757
Highest Applicant Income $3,203,000

About this data: figures come from the Home Mortgage Disclosure Act (HMDA) records First Alliance Home Mortgage, LLC filed with the FFIEC and count every application it reported (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.

Mortgage Loan Application Totals for First Alliance Home Mortgage, LLC by Metropolitan Area in 2025

Metro Area Total Number of Mortgage Loan Applications Total Dollar Amount of Mortgage Loan Applications Average Mortgage Loan Application Amount Average Applicant Income
Lakewood-New Brunswick, NJ 179 $ 79,925,000 $ 446,508 $ 170,000
New York-Jersey City-White Plains, NY-NJ 160 $ 86,830,000 $ 542,687 $ 160,075
Harrisburg-Carlisle, PA 133 $ 31,655,000 $ 238,007 $ 92,000
Newark, NJ-PA 125 $ 63,735,000 $ 509,880 $ 186,000
York-Hanover, PA 105 $ 25,085,000 $ 238,904 $ 84,000
Outside any metro area 90 $ 22,550,000 $ 250,555 $ 103,577
Chicago-Naperville, IL 87 $ 40,515,000 $ 465,689 $ 222,000
Atlantic City-Hammonton, NJ 72 $ 27,540,000 $ 382,500 $ 156,000
Baltimore-Columbia-Towson, MD 65 $ 19,125,000 $ 294,230 $ 111,000
Montgomery County-Bucks County-Chester County, PA 56 $ 22,990,000 $ 410,535 $ 176,000
Camden, NJ 53 $ 12,425,000 $ 234,433 $ 109,000
Miami-Miami Beach-Kendall, FL 47 $ 21,205,000 $ 451,170 $ 161,000
Tampa, FL 42 $ 14,140,000 $ 336,666 $ 98,000
Washington-Baltimore-Arlington, DC 42 $ 17,450,000 $ 415,476 $ 125,000
Charlotte-Concord-Gastonia, NC-SC 38 $ 11,650,000 $ 306,578 $ 96,631
Washington, DC-MD 30 $ 14,770,000 $ 492,333 $ 133,500
Philadelphia, PA 27 $ 6,225,000 $ 230,555 $ 105,000
Wilmington, DE-MD-NJ 27 $ 12,485,000 $ 462,407 $ 243,000
Louisville/Jefferson County, KY-IN 25 $ 4,915,000 $ 196,600 $ 83,640
Raleigh, NC 24 $ 7,960,000 $ 331,666 $ 141,000
Fort Lauderdale-Pompano Beach-Deerfield Beach, FL 23 $ 8,405,000 $ 365,434 $ 210,000
Dallas-Plano-Irving, TX 21 $ 6,755,000 $ 321,666 $ 108,000
Arlington-Alexandria-Reston, VA-WV 18 $ 8,300,000 $ 461,111 $ 188,000
Houston-The Woodlands-Sugar Land, TX 17 $ 5,465,000 $ 321,470 $ 106,000
Allentown-Bethlehem-Easton, PA-NJ 13 $ 4,515,000 $ 347,307 $ 101,307
Baton Rouge, LA 11 $ 2,995,000 $ 272,272 $ 103,000
Buffalo-Cheektowaga-Niagara Falls, NY 11 $ 3,155,000 $ 286,818 $ 127,000
Lancaster, PA 11 $ 3,455,000 $ 314,090 $ 155,000
Lebanon, PA 11 $ 2,935,000 $ 266,818 $ 85,000
Fort Worth-Arlington, TX 10 $ 3,950,000 $ 395,000 $ 137,000
Memphis, TN-MS-AR 10 $ 2,970,000 $ 297,000 $ 191,000
Richmond, VA 10 $ 3,030,000 $ 303,000 $ 93,000
Cape Coral-Fort Myers, FL 9 $ 3,515,000 $ 390,555 $ 95,000
Elgin, IL 9 $ 2,465,000 $ 273,888 $ 165,000
Nashville-Davidson--Murfreesboro--Franklin, TN 9 $ 2,325,000 $ 258,333 $ 73,000
Atlanta-Sandy Springs-Roswell, GA 8 $ 1,840,000 $ 230,000 $ 136,000
North Port-Sarasota-Bradenton, FL 8 $ 2,060,000 $ 257,500 $ 108,000
Pittsburgh, PA 8 $ 1,650,000 $ 206,250 $ 84,000
Vineland-Bridgeton, NJ 8 $ 1,660,000 $ 207,500 $ 114,000
West Palm Beach-Boca Raton-Delray Beach, FL 8 $ 2,160,000 $ 270,000 $ 199,000
Gettysburg, PA 7 $ 2,605,000 $ 372,142 $ 123,000
Jacksonville, FL 7 $ 1,865,000 $ 266,428 $ 92,000
Kiryas Joel-Poughkeepsie-Newburgh, NY 7 $ 2,275,000 $ 325,000 $ 90,000
Lake County-Kenosha County, IL-WI 7 $ 2,195,000 $ 313,571 $ 186,000
Lakeland-Winter Haven, FL 7 $ 1,865,000 $ 266,428 $ 44,000
Nassau County-Suffolk County, NY 7 $ 3,475,000 $ 496,428 $ 113,000
Orlando-Kissimmee-Sanford, FL 7 $ 2,315,000 $ 330,714 $ 81,000
Reading, PA 7 $ 1,835,000 $ 262,142 $ 94,000
Trenton, NJ 7 $ 2,385,000 $ 340,714 $ 113,000
Virginia Beach-Norfolk-Newport News, VA-NC 7 $ 1,835,000 $ 262,142 $ 90,000
Cincinnati, OH-KY-IN 6 $ 1,110,000 $ 185,000 $ 93,000
Durham-Chapel Hill, NC 6 $ 1,470,000 $ 245,000 $ 82,000
El Paso, TX 6 $ 1,830,000 $ 305,000 $ 112,000
Greensboro-High Point, NC 6 $ 1,580,000 $ 263,333 $ 120,000
Oxnard-Thousand Oaks-Ventura, CA 6 $ 3,740,000 $ 623,333 $ 165,000
Port St. Lucie, FL 6 $ 2,840,000 $ 473,333 $ 244,000
Scranton--Wilkes-Barre--Hazleton, PA 6 $ 1,030,000 $ 171,666 $ 64,000
Columbia, SC 5 $ 1,115,000 $ 223,000 $ 78,000
Columbus, OH 5 $ 1,355,000 $ 271,000 $ 124,000
Hagerstown-Martinsburg, MD-WV 5 $ 1,475,000 $ 295,000 $ 135,000
Indianapolis-Carmel-Anderson, IN 5 $ 925,000 $ 185,000 $ 93,000
Syracuse, NY 5 $ 985,000 $ 197,000 $ 114,000
Albany-Schenectady-Troy, NY 4 $ 910,000 $ 227,500 $ 114,000
Hickory-Lenoir-Morganton, NC 4 $ 620,000 $ 155,000 $ 57,000
Lynchburg, VA 4 $ 820,000 $ 205,000 $ 101,000
Ocala, FL 4 $ 910,000 $ 227,500 $ 44,000
Phoenix-Mesa-Scottsdale, AZ 4 $ 1,980,000 $ 495,000 $ 126,000
St. Petersburg-Clearwater-Largo, FL 4 $ 1,310,000 $ 327,500 $ 103,000
Winston-Salem, NC 4 $ 920,000 $ 230,000 $ 70,000
Cleveland, OH 3 $ 815,000 $ 271,666 $ 117,000
Crestview-Fort Walton Beach-Destin, FL 3 $ 785,000 $ 261,666 $ 118,000
Greenville-Anderson-Mauldin, SC 3 $ 855,000 $ 285,000 $ 117,000
Lexington Park, MD 3 $ 1,895,000 $ 631,666 $ 208,000
Myrtle Beach-Conway-North Myrtle Beach, SC-NC 3 $ 1,295,000 $ 431,666 $ 261,000
Punta Gorda, FL 3 $ 945,000 $ 315,000 $ 45,000
Rochester, NY 3 $ 555,000 $ 185,000 $ 86,000
Toledo, OH 3 $ 505,000 $ 168,333 $ 52,000
Utica-Rome, NY 3 $ 685,000 $ 228,333 $ 90,000
Waterbury-Shelton, CT 3 $ 895,000 $ 298,333 $ 104,000
Akron, OH 2 $ 310,000 $ 155,000 $ 49,000
Appleton, WI 2 $ 470,000 $ 235,000 $ 105,000
Austin-Round Rock, TX 2 $ 670,000 $ 335,000 $ 123,000
Chico, CA 2 $ 570,000 $ 285,000 $ 94,000
Clarksville, TN-KY 2 $ 330,000 $ 165,000 $ 123,000
Columbus, IN 2 $ 430,000 $ 215,000 $ 64,000
Dayton-Springfield-Kettering, OH 2 $ 300,000 $ 150,000 $ 96,000
Denver-Aurora-Lakewood, CO 2 $ 580,000 $ 290,000 $ 80,000
Dover, DE 2 $ 550,000 $ 275,000 $ 125,000
Evansville, IN-KY 2 $ 330,000 $ 165,000 $ 61,000
Greenville, NC 2 $ 410,000 $ 205,000 $ 0
Hartford-West Hartford-East Hartford, CT 2 $ 700,000 $ 350,000 $ 117,000
Knoxville, TN 2 $ 400,000 $ 200,000 $ 62,000
Lake County-Porter County-Jasper County, IN 2 $ 400,000 $ 200,000 $ 73,000
Laredo, TX 2 $ 660,000 $ 330,000 $ 107,000
Lexington-Fayette, KY 2 $ 650,000 $ 325,000 $ 134,000
Manchester-Nashua, NH 2 $ 780,000 $ 390,000 $ 112,000
Milwaukee-Waukesha-West Allis, WI 2 $ 960,000 $ 480,000 $ 136,000
Naples-Immokalee-Marco Island, FL 2 $ 850,000 $ 425,000 $ 156,000
Oakland-Hayward-Berkeley, CA 2 $ 950,000 $ 475,000 $ 232,000
Peoria, IL 2 $ 380,000 $ 190,000 $ 105,000
Providence-Warwick, RI-MA 2 $ 560,000 $ 280,000 $ 75,000
Riverside-San Bernardino-Ontario, CA 2 $ 470,000 $ 235,000 $ 59,000
Rockford, IL 2 $ 570,000 $ 285,000 $ 65,000
Sacramento--Roseville--Arden-Arcade, CA 2 $ 580,000 $ 290,000 $ 247,000
Saginaw, MI 2 $ 320,000 $ 160,000 $ 102,000
Savannah, GA 2 $ 490,000 $ 245,000 $ 157,000
South Bend-Mishawaka, IN-MI 2 $ 410,000 $ 205,000 $ 62,000
Sumter, SC 2 $ 370,000 $ 185,000 $ 83,000
Warren-Troy-Farmington Hills, MI 2 $ 570,000 $ 285,000 $ 145,000
Altoona, PA 1 $ 125,000 $ 125,000 $ 65,000
Augusta-Richmond County, GA-SC 1 $ 255,000 $ 255,000 $ 64,000
Bakersfield, CA 1 $ 185,000 $ 185,000 $ 48,000
Beaumont-Port Arthur, TX 1 $ 245,000 $ 245,000 $ 87,000
Binghamton, NY 1 $ 145,000 $ 145,000 $ 0
Blacksburg-Christiansburg-Radford, VA 1 $ 165,000 $ 165,000 $ 63,000
Boise City, ID 1 $ 165,000 $ 165,000 $ 71,000
Bremerton-Silverdale, WA 1 $ 455,000 $ 455,000 $ 120,000
Brownsville-Harlingen, TX 1 $ 235,000 $ 235,000 $ 93,000
Burlington, NC 1 $ 295,000 $ 295,000 $ 306,000
Chambersburg-Waynesboro, PA 1 $ 285,000 $ 285,000 $ 66,000
Charleston, WV 1 $ 125,000 $ 125,000 $ 55,000
Charleston-North Charleston, SC 1 $ 265,000 $ 265,000 $ 0
Charlottesville, VA 1 $ 325,000 $ 325,000 $ 115,000
Detroit-Dearborn-Livonia, MI 1 $ 155,000 $ 155,000 $ 57,000
El Centro, CA 1 $ 445,000 $ 445,000 $ 104,000
Fayetteville, NC 1 $ 165,000 $ 165,000 $ 143,000
Flagstaff, AZ 1 $ 435,000 $ 435,000 $ 116,000
Flint, MI 1 $ 175,000 $ 175,000 $ 59,000
Florence, SC 1 $ 155,000 $ 155,000 $ 48,000
Fond Du Lac, WI 1 $ 205,000 $ 205,000 $ 44,000
Fort Collins, CO 1 $ 485,000 $ 485,000 $ 129,000
Gainesville, FL 1 $ 115,000 $ 115,000 $ 221,000
Gainesville, GA 1 $ 605,000 $ 605,000 $ 58,000
Grand Rapids-Wyoming, MI 1 $ 225,000 $ 225,000 $ 51,000
Idaho Falls, ID 1 $ 225,000 $ 225,000 $ 65,000
Jackson, MI 1 $ 185,000 $ 185,000 $ 100,000
Jacksonville, NC 1 $ 175,000 $ 175,000 $ 78,000
Janesville-Beloit, WI 1 $ 205,000 $ 205,000 $ 50,000
Kingsport-Bristol-Bristol, TN-VA 1 $ 255,000 $ 255,000 $ 87,000
Kingston, NY 1 $ 305,000 $ 305,000 $ 86,000
Lafayette-West Lafayette, IN 1 $ 155,000 $ 155,000 $ 118,000
Lake Charles, LA 1 $ 125,000 $ 125,000 $ 72,000
Lansing-East Lansing, MI 1 $ 215,000 $ 215,000 $ 83,000
Lima, OH 1 $ 225,000 $ 225,000 $ 106,000
Los Angeles-Long Beach-Glendale, CA 1 $ 585,000 $ 585,000 $ 82,000
Macon-Bibb County, GA 1 $ 265,000 $ 265,000 $ 113,000
Marietta, GA 1 $ 255,000 $ 255,000 $ 174,000
Michigan City-La Porte, IN 1 $ 235,000 $ 235,000 $ 86,000
Minneapolis-St. Paul-Bloomington, MN-WI 1 $ 285,000 $ 285,000 $ 105,000
Missoula, MT 1 $ 365,000 $ 365,000 $ 85,000
Monroe, LA 1 $ 115,000 $ 115,000 $ 46,000
Monroe, MI 1 $ 195,000 $ 195,000 $ 56,000
Muskegon, MI 1 $ 175,000 $ 175,000 $ 58,000
Norwich-New London, CT 1 $ 615,000 $ 615,000 $ 201,000
Oshkosh-Neenah, WI 1 $ 195,000 $ 195,000 $ 90,000
Pensacola-Ferry Pass-Brent, FL 1 $ 255,000 $ 255,000 $ 85,000
Pittsfield, MA 1 $ 425,000 $ 425,000 $ 0
Racine, WI 1 $ 195,000 $ 195,000 $ 64,000
Roanoke, VA 1 $ 165,000 $ 165,000 $ 53,000
Rome, GA 1 $ 205,000 $ 205,000 $ 56,000
Salisbury, MD-DE 1 $ 375,000 $ 375,000 $ 121,000
San Angelo, TX 1 $ 185,000 $ 185,000 $ 70,000
San Antonio-New Braunfels, TX 1 $ 185,000 $ 185,000 $ 71,000
San Jose-Sunnyvale-Santa Clara, CA 1 $ 745,000 $ 745,000 $ 148,000
San Luis Obispo-Paso Robles-Arroyo Grande, CA 1 $ 415,000 $ 415,000 $ 148,000
Sebring, FL 1 $ 185,000 $ 185,000 $ 62,000
Sierra Vista-Douglas, AZ 1 $ 145,000 $ 145,000 $ 71,000
Spartanburg, SC 1 $ 295,000 $ 295,000 $ 63,000
Tucson, AZ 1 $ 195,000 $ 195,000 $ 36,000
Visalia-Porterville, CA 1 $ 305,000 $ 305,000 $ 117,000
Warner Robins, GA 1 $ 145,000 $ 145,000 $ 69,000
Wildwood-The Villages, FL 1 $ 315,000 $ 315,000 $ 236,000
Williamsport, PA 1 $ 185,000 $ 185,000 $ 110,000
Wilmington, NC 1 $ 125,000 $ 125,000 $ 0
Winchester, VA-WV 1 $ 215,000 $ 215,000 $ 135,000

Mortgage Loan Application Detail Totals for First Alliance Home Mortgage, LLC in 2025

Loan Purpose

Total Number of Mortgage Applications Total Dollar Amount of Mortgage Loan Applications Average Mortgage Loan Amount Highest Mortgage Loan Amount Average Applicant Income Highest Applicant Income
Home Purchase 1,353 $515,425,000 $380,000 $2,285,000 $143,000 $1,513,000
Refinancing 628 $193,230,000 $307,000 $1,825,000 $117,000 $3,203,000
Not Applicable 0 $0 $0 $0 $0 $0
Other Purpose 0 $0 $0 $0 $0 $0
Cash-out Refinancing 0 $0 $0 $0 $0 $0
Home Improvement 0 $0 $0 $0 $0 $0

Applicant Race

Total Number of Mortgage Applications Total Dollar Amount of Mortgage Loan Applications Average Mortgage Loan Amount Highest Mortgage Loan Amount Average Applicant Income Highest Applicant Income
White 942 $316,890,000 $336,000 $2,285,000 $135,000 $1,091,000
Hispanic 527 $193,955,000 $368,000 $1,205,000 $119,000 $2,044,000
Black or African American 231 $81,135,000 $351,000 $1,825,000 $105,000 $420,000
Asian 226 $100,510,000 $444,000 $1,545,000 $208,000 $3,203,000
Not Provided 50 $14,670,000 $293,000 $1,105,000 $99,000 $604,000
American Indian or Alaskan Native 4 $910,000 $227,000 $275,000 $69,000 $102,000
Native Hawaiian or Other Pacific Islander 1 $585,000 $585,000 $585,000 $135,000 $135,000
Not applicable 0 $0 $0 $0 $0 $0

Loan Type

Total Number of Mortgage Applications Total Dollar Amount of Mortgage Loan Applications Average Mortgage Loan Amount Highest Mortgage Loan Amount Average Applicant Income Highest Applicant Income
Conventional (any loan other than FHA, VA, FSA, or RHS loans) 1,156 $437,120,000 $378,000 $2,285,000 $157,000 $3,203,000
FHA-insured (Federal Housing Administration) 769 $251,785,000 $327,000 $1,825,000 $102,000 $434,000
VA-guaranteed (Veterans Administration) 50 $18,490,000 $369,000 $695,000 $124,000 $346,000
FSA/RHS (Farm Service Agency or Rural Housing Service) 6 $1,260,000 $210,000 $285,000 $82,000 $108,000

Outcome

Total Number of Mortgage Applications Total Dollar Amount of Mortgage Loan Applications Average Mortgage Loan Amount Highest Mortgage Loan Amount Average Applicant Income Highest Applicant Income
Loan Originated 1,256 $447,700,000 $356,000 $2,285,000 $143,000 $3,203,000
Application Withdrawn By Applicant 624 $223,980,000 $358,000 $2,005,000 $123,000 $2,044,000
Application Denied By Financial Institution 101 $36,975,000 $366,000 $1,205,000 $99,000 $415,000
Application Approved But Not Accepted 0 $0 $0 $0 $0 $0
File Closed For Incompleteness 0 $0 $0 $0 $0 $0
Loan Purchased By The Institution 0 $0 $0 $0 $0 $0
Preapproval Approved but not Accepted 0 $0 $0 $0 $0 $0
Preapproval Denied by Financial Institution 0 $0 $0 $0 $0 $0

Denial Reason

Total Number of Mortgage Applications Total Dollar Amount of Mortgage Loan Applications Average Mortgage Loan Amount Highest Mortgage Loan Amount Average Applicant Income Highest Applicant Income
Not applicable 1,880 $671,680,000 $357,000 $2,285,000 $137,000 $3,203,000
Other 31 $11,535,000 $372,000 $905,000 $99,000 $415,000
Debt-To-Income Ratio 26 $10,390,000 $399,000 $1,205,000 $99,000 $303,000
Collateral 14 $4,200,000 $300,000 $795,000 $94,000 $284,000
Unverifiable Information 12 $5,680,000 $473,000 $945,000 $131,000 $245,000
Credit History 12 $3,200,000 $266,000 $565,000 $76,000 $154,000
Insufficient Cash (Downpayment, Closing Cost) 5 $1,775,000 $355,000 $555,000 $101,000 $227,000
Employment History 1 $195,000 $195,000 $195,000 $0 $0
Credit Application Incomplete 0 $0 $0 $0 $0 $0
Mortgage Insurance Denied 0 $0 $0 $0 $0 $0

Our comprehensive HMDA mortgage statistics provide invaluable insights into First Alliance Home Mortgage, LLC's 2025 lending activity. By analyzing detailed data on mortgage applications, total loan amounts, applicant incomes, loan purposes, and approval rates, industry professionals, researchers, and analysts can gain a clear understanding of this lender's role in the mortgage market.

This in-depth HMDA data allows real estate experts, financial analysts, and policymakers to track lending trends, evaluate borrower demographics, and assess First Alliance Home Mortgage, LLC's mortgage approval patterns. Utilize this powerful dataset to analyze market performance, compare lending practices, and make data-driven decisions in the ever-changing mortgage industry.
For a list of all lenders in New Jersey, download the full spreadsheet with aggregated HMDA statistics today.

Download the New Jersey Lender List