Homeservices Lending LLC Mortgage Lending & HMDA Data, 2025
In 2025, Homeservices Lending LLC of Urbandale, IA reported 718 mortgage applications totaling $162.0 million, down 7% from 2024. The average application was for $225,640, and applicants reported an average income of $105,827. 75% of its applications resulted in an originated loan and 3% were denied. Its largest markets were Des Moines-West Des Moines, IA (485), Ames, IA (25) and Cedar Rapids, IA (25) (applications in parentheses).
| Mortgage Company & Address | Homeservices Lending LLC 2900 100th Street Suite 109 Urbandale, IA 50322 Tel #: available with data download |
| Federal Regulator | * available with data download |
| Years | 2025 2024 2023 2022 2021 2020 2019 2018 2017 |
| Total Number of Mortgage Applications | 718 |
| Total Mortgage Loan Application Amount | $162,010,000 |
| Average Mortgage Loan Application Amount | $225,640 |
| Highest Mortgage Loan Application Amount | $805,000 |
| Average Applicant Income | $105,827 |
| Highest Applicant Income | $919,000 |
About this data: figures come from the Home Mortgage Disclosure Act (HMDA) records Homeservices Lending LLC filed with the FFIEC and count every application it reported (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.
| Metro Area | Total Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Application Amount | Average Applicant Income |
|---|---|---|---|---|
| Des Moines-West Des Moines, IA | 485 | $ 118,975,000 | $ 245,309 | $ 116,000 |
| Outside any metro area | 158 | $ 27,500,000 | $ 174,050 | $ 80,620 |
| Ames, IA | 25 | $ 4,535,000 | $ 181,400 | $ 82,000 |
| Cedar Rapids, IA | 25 | $ 5,245,000 | $ 209,800 | $ 82,000 |
| Omaha-Council Bluffs, NE-IA | 13 | $ 2,895,000 | $ 222,692 | $ 95,846 |
| Iowa City, IA | 7 | $ 1,665,000 | $ 237,857 | $ 100,000 |
| Davenport-Moline-Rock Island, IA-IL | 2 | $ 760,000 | $ 380,000 | $ 96,000 |
| Dubuque, IA | 2 | $ 270,000 | $ 135,000 | $ 144,000 |
| Sioux City, IA-NE-SD | 1 | $ 165,000 | $ 165,000 | $ 127,000 |
Mortgage Loan Application Detail Totals for Homeservices Lending LLC in 2025
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 620 | $132,680,000 | $214,000 | $805,000 | $101,000 | $919,000 |
| Refinancing | 82 | $25,380,000 | $309,000 | $755,000 | $139,000 | $375,000 |
| Cash-out Refinancing | 10 | $2,170,000 | $217,000 | $385,000 | $93,000 | $151,000 |
| Other Purpose | 4 | $1,540,000 | $385,000 | $805,000 | $196,000 | $319,000 |
| Home Improvement | 2 | $240,000 | $120,000 | $155,000 | $126,000 | $210,000 |
| Not Applicable | 0 | $0 | $0 | $0 | $0 | $0 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 597 | $132,415,000 | $221,000 | $805,000 | $106,000 | $919,000 |
| Not Provided | 45 | $11,715,000 | $260,000 | $805,000 | $105,000 | $222,000 |
| Black or African American | 31 | $6,385,000 | $205,000 | $425,000 | $90,000 | $277,000 |
| Hispanic | 23 | $5,125,000 | $222,000 | $485,000 | $93,000 | $203,000 |
| Asian | 22 | $6,370,000 | $289,000 | $655,000 | $126,000 | $630,000 |
| American Indian or Alaskan Native | 0 | $0 | $0 | $0 | $0 | $0 |
| Native Hawaiian or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
| Not applicable | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 516 | $110,640,000 | $214,000 | $805,000 | $108,000 | $919,000 |
| FHA-insured (Federal Housing Administration) | 121 | $28,975,000 | $239,000 | $515,000 | $90,000 | $198,000 |
| VA-guaranteed (Veterans Administration) | 67 | $20,065,000 | $299,000 | $595,000 | $115,000 | $274,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 14 | $2,330,000 | $166,000 | $275,000 | $71,000 | $115,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 539 | $123,965,000 | $229,000 | $805,000 | $110,000 | $919,000 |
| Application Withdrawn By Applicant | 84 | $18,920,000 | $225,000 | $805,000 | $105,000 | $319,000 |
| Preapproval Approved but not Accepted | 48 | $10,410,000 | $216,000 | $645,000 | $84,000 | $235,000 |
| Preapproval Denied by Financial Institution | 24 | $3,680,000 | $153,000 | $525,000 | $50,000 | $131,000 |
| Application Denied By Financial Institution | 18 | $3,810,000 | $211,000 | $635,000 | $84,000 | $256,000 |
| File Closed For Incompleteness | 4 | $1,010,000 | $252,000 | $355,000 | $87,000 | $132,000 |
| Loan Purchased By The Institution | 1 | $215,000 | $215,000 | $215,000 | $70,000 | $70,000 |
| Application Approved But Not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 676 | $154,520,000 | $228,000 | $805,000 | $108,000 | $919,000 |
| Debt-To-Income Ratio | 18 | $2,740,000 | $152,000 | $385,000 | $48,000 | $102,000 |
| Credit History | 8 | $2,240,000 | $280,000 | $635,000 | $101,000 | $256,000 |
| Collateral | 6 | $690,000 | $115,000 | $265,000 | $108,000 | $213,000 |
| Other | 3 | $385,000 | $128,000 | $215,000 | $59,000 | $62,000 |
| Unverifiable Information | 3 | $325,000 | $108,000 | $175,000 | $33,000 | $60,000 |
| Employment History | 2 | $390,000 | $195,000 | $235,000 | $24,000 | $48,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 1 | $195,000 | $195,000 | $195,000 | $49,000 | $49,000 |
| Credit Application Incomplete | 1 | $525,000 | $525,000 | $525,000 | $30,000 | $30,000 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights into Homeservices Lending LLC's 2025 lending activity. By analyzing detailed data on mortgage applications, total loan amounts, applicant incomes, loan purposes, and approval rates, industry professionals, researchers, and analysts can gain a clear understanding of this lender's role in the mortgage market.
This in-depth HMDA data allows real estate experts, financial analysts, and policymakers to track lending trends, evaluate borrower demographics,
and assess Homeservices Lending LLC's mortgage approval patterns.
Utilize this powerful dataset to analyze market performance, compare lending practices, and make data-driven decisions in the ever-changing mortgage industry.
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