New Story Lending LLC Mortgage Lending & HMDA Data, 2025
In 2025, New Story Lending LLC of Seneca, SC reported 895 mortgage applications totaling $254.0 million. The average application was for $283,770, and applicants reported an average income of $120,835. 79% of its applications resulted in an originated loan and 1% were denied. Its largest markets were Greenville-Anderson-Mauldin, SC (394), Spartanburg, SC (114) and Charlotte-Concord-Gastonia, NC-SC (66) (applications in parentheses).
| Mortgage Company & Address | New Story Lending LLC Seneca, SC 29678 |
| Federal Regulator | * available with data download |
| Years | 2025 |
| Total Number of Mortgage Applications | 895 |
| Total Mortgage Loan Application Amount | $253,975,000 |
| Average Mortgage Loan Application Amount | $283,770 |
| Highest Mortgage Loan Application Amount | $1,905,000 |
| Average Applicant Income | $120,835 |
| Highest Applicant Income | $1,780,000 |
About this data: figures come from the Home Mortgage Disclosure Act (HMDA) records New Story Lending LLC filed with the FFIEC and count every application it reported (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.
| County | Total Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loans Applications | Average Mortgage Loan Application Amount | Average Applicant Income |
|---|---|---|---|---|
| Oconee, South Carolina | 181 | $ 51,165,000 | $ 282,679 | $ 137,000 |
| Greenville, South Carolina | 154 | $ 41,370,000 | $ 268,636 | $ 102,000 |
| Anderson, South Carolina | 127 | $ 32,245,000 | $ 253,897 | $ 108,000 |
| Spartanburg, South Carolina | 113 | $ 31,235,000 | $ 276,415 | $ 113,000 |
| Pickens, South Carolina | 104 | $ 26,080,000 | $ 250,769 | $ 94,000 |
| Beaufort, South Carolina | 28 | $ 9,500,000 | $ 339,285 | $ 111,000 |
| Mecklenburg, North Carolina | 19 | $ 6,375,000 | $ 335,526 | $ 118,000 |
| Maricopa, Arizona | 14 | $ 4,060,000 | $ 290,000 | $ 89,000 |
| Gaston, North Carolina | 9 | $ 2,405,000 | $ 267,222 | $ 81,000 |
| Laurens, South Carolina | 9 | $ 2,215,000 | $ 246,111 | $ 89,000 |
| Baldwin, Alabama | 8 | $ 1,340,000 | $ 167,500 | $ 74,000 |
| York, South Carolina | 8 | $ 2,390,000 | $ 298,750 | $ 89,000 |
| Union, North Carolina | 7 | $ 2,345,000 | $ 335,000 | $ 149,000 |
| Lancaster, South Carolina | 6 | $ 2,680,000 | $ 446,666 | $ 246,000 |
| Cabarrus, North Carolina | 5 | $ 1,865,000 | $ 373,000 | $ 142,000 |
| Rowan, North Carolina | 5 | $ 1,215,000 | $ 243,000 | $ 67,000 |
| Fairfax, Virginia | 5 | $ 3,005,000 | $ 601,000 | $ 186,000 |
| Cherokee, South Carolina | 4 | $ 1,500,000 | $ 375,000 | $ 127,000 |
| Chester, South Carolina | 4 | $ 1,070,000 | $ 267,500 | $ 121,000 |
| Richland, South Carolina | 4 | $ 1,690,000 | $ 422,500 | $ 617,000 |
| Prince William, Virginia | 4 | $ 2,020,000 | $ 505,000 | $ 165,000 |
| Broward, Florida | 2 | $ 1,250,000 | $ 625,000 | $ 169,000 |
| Manatee, Florida | 2 | $ 490,000 | $ 245,000 | $ 85,000 |
| Stephens, Georgia | 2 | $ 410,000 | $ 205,000 | $ 66,000 |
| Catawba, North Carolina | 2 | $ 470,000 | $ 235,000 | $ 87,000 |
| Davidson, North Carolina | 2 | $ 750,000 | $ 375,000 | $ 111,000 |
| Iredell, North Carolina | 2 | $ 810,000 | $ 405,000 | $ 114,000 |
| Macon, North Carolina | 2 | $ 550,000 | $ 275,000 | $ 91,000 |
| Randolph, North Carolina | 2 | $ 280,000 | $ 140,000 | $ 62,000 |
| Charleston, South Carolina | 2 | $ 620,000 | $ 310,000 | $ 118,000 |
| Dorchester, South Carolina | 2 | $ 800,000 | $ 400,000 | $ 133,000 |
| Hampton, South Carolina | 2 | $ 220,000 | $ 110,000 | $ 72,000 |
| Horry, South Carolina | 2 | $ 480,000 | $ 240,000 | $ 76,000 |
| Ellis, Texas | 2 | $ 1,350,000 | $ 675,000 | $ 579,000 |
| Fauquier, Virginia | 2 | $ 1,800,000 | $ 900,000 | $ 285,000 |
| Henrico, Virginia | 2 | $ 510,000 | $ 255,000 | $ 676,000 |
| Loudoun, Virginia | 2 | $ 780,000 | $ 390,000 | $ 266,000 |
| Spotsylvania, Virginia | 2 | $ 710,000 | $ 355,000 | $ 676,000 |
| Pinal, Arizona | 1 | $ 455,000 | $ 455,000 | $ 164,000 |
| Yuma, Arizona | 1 | $ 355,000 | $ 355,000 | $ 105,000 |
| Citrus, Florida | 1 | $ 215,000 | $ 215,000 | $ 83,000 |
| Escambia, Florida | 1 | $ 245,000 | $ 245,000 | $ 71,000 |
| Palm Beach, Florida | 1 | $ 535,000 | $ 535,000 | $ 207,000 |
| Sumter, Florida | 1 | $ 175,000 | $ 175,000 | $ 83,000 |
| Columbia, Georgia | 1 | $ 325,000 | $ 325,000 | $ 97,000 |
| Franklin, Georgia | 1 | $ 345,000 | $ 345,000 | $ 471,000 |
| Hart, Georgia | 1 | $ 515,000 | $ 515,000 | $ 279,000 |
| Anne Arundel, Maryland | 1 | $ 515,000 | $ 515,000 | $ 144,000 |
| Montgomery, Maryland | 1 | $ 605,000 | $ 605,000 | $ 180,000 |
| Prince George's, Maryland | 1 | $ 445,000 | $ 445,000 | $ 102,000 |
| Wayne, Michigan | 1 | $ 305,000 | $ 305,000 | $ 112,000 |
| Ashe, North Carolina | 1 | $ 355,000 | $ 355,000 | $ 0 |
| Avery, North Carolina | 1 | $ 395,000 | $ 395,000 | $ 103,000 |
| Caldwell, North Carolina | 1 | $ 425,000 | $ 425,000 | $ 145,000 |
| Cleveland, North Carolina | 1 | $ 305,000 | $ 305,000 | $ 99,000 |
| Cumberland, North Carolina | 1 | $ 335,000 | $ 335,000 | $ 60,000 |
| Haywood, North Carolina | 1 | $ 285,000 | $ 285,000 | $ 60,000 |
| Jackson, North Carolina | 1 | $ 245,000 | $ 245,000 | $ 238,000 |
| Lincoln, North Carolina | 1 | $ 395,000 | $ 395,000 | $ 250,000 |
| Stanly, North Carolina | 1 | $ 335,000 | $ 335,000 | $ 177,000 |
| Trumbull, Ohio | 1 | $ 95,000 | $ 95,000 | $ 26,000 |
| Greenwood, South Carolina | 1 | $ 155,000 | $ 155,000 | $ 134,000 |
| Kershaw, South Carolina | 1 | $ 275,000 | $ 275,000 | $ 66,000 |
| Lexington, South Carolina | 1 | $ 305,000 | $ 305,000 | $ 158,000 |
| Marion, South Carolina | 1 | $ 175,000 | $ 175,000 | $ 125,000 |
| Newberry, South Carolina | 1 | $ 375,000 | $ 375,000 | $ 119,000 |
| Union, South Carolina | 1 | $ 195,000 | $ 195,000 | $ 90,000 |
| Davidson, Tennessee | 1 | $ 305,000 | $ 305,000 | $ 95,000 |
| Sevier, Tennessee | 1 | $ 425,000 | $ 425,000 | $ 203,000 |
| Stewart, Tennessee | 1 | $ 535,000 | $ 535,000 | $ 84,000 |
| Sumner, Tennessee | 1 | $ 445,000 | $ 445,000 | $ 136,000 |
| Hunt, Texas | 1 | $ 265,000 | $ 265,000 | $ 83,000 |
| Frederick, Virginia | 1 | $ 215,000 | $ 215,000 | $ 59,000 |
| New Kent, Virginia | 1 | $ 325,000 | $ 325,000 | $ 65,000 |
| Richmond City, Virginia | 1 | $ 285,000 | $ 285,000 | $ 676,000 |
| Stafford, Virginia | 1 | $ 475,000 | $ 475,000 | $ 145,000 |
Mortgage Loan Application Detail Totals for New Story Lending LLC in 2025
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 838 | $236,420,000 | $282,000 | $1,905,000 | $119,000 | $1,550,000 |
| Cash-out Refinancing | 30 | $8,880,000 | $296,000 | $675,000 | $126,000 | $600,000 |
| Refinancing | 25 | $8,335,000 | $333,000 | $575,000 | $174,000 | $1,780,000 |
| Home Improvement | 2 | $340,000 | $170,000 | $245,000 | $148,000 | $238,000 |
| Not Applicable | 0 | $0 | $0 | $0 | $0 | $0 |
| Other Purpose | 0 | $0 | $0 | $0 | $0 | $0 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 645 | $184,935,000 | $286,000 | $1,905,000 | $121,000 | $1,780,000 |
| Hispanic | 106 | $27,260,000 | $257,000 | $905,000 | $113,000 | $676,000 |
| Not Provided | 60 | $18,420,000 | $307,000 | $1,055,000 | $154,000 | $1,190,000 |
| Black or African American | 55 | $15,765,000 | $286,000 | $675,000 | $102,000 | $549,000 |
| Asian | 22 | $5,670,000 | $257,000 | $435,000 | $99,000 | $179,000 |
| American Indian or Alaskan Native | 7 | $1,925,000 | $275,000 | $805,000 | $129,000 | $510,000 |
| Native Hawaiian or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
| Not applicable | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 524 | $146,570,000 | $279,000 | $1,905,000 | $140,000 | $1,780,000 |
| FHA-insured (Federal Housing Administration) | 261 | $70,655,000 | $270,000 | $905,000 | $91,000 | $372,000 |
| VA-guaranteed (Veterans Administration) | 92 | $32,440,000 | $352,000 | $805,000 | $100,000 | $215,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 18 | $4,310,000 | $239,000 | $315,000 | $88,000 | $107,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 705 | $200,825,000 | $284,000 | $1,905,000 | $120,000 | $1,550,000 |
| Application Withdrawn By Applicant | 174 | $47,900,000 | $275,000 | $695,000 | $125,000 | $1,780,000 |
| File Closed For Incompleteness | 7 | $2,485,000 | $355,000 | $675,000 | $175,000 | $600,000 |
| Application Denied By Financial Institution | 5 | $2,105,000 | $421,000 | $605,000 | $68,000 | $144,000 |
| Application Approved But Not Accepted | 4 | $660,000 | $165,000 | $255,000 | $87,000 | $115,000 |
| Loan Purchased By The Institution | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Approved but not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Denied by Financial Institution | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 890 | $251,870,000 | $283,000 | $1,905,000 | $121,000 | $1,780,000 |
| Debt-To-Income Ratio | 3 | $1,505,000 | $501,000 | $605,000 | $40,000 | $60,000 |
| Employment History | 1 | $435,000 | $435,000 | $435,000 | $144,000 | $144,000 |
| Credit History | 1 | $165,000 | $165,000 | $165,000 | $77,000 | $77,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 0 | $0 | $0 | $0 | $0 | $0 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
| Other | 0 | $0 | $0 | $0 | $0 | $0 |
| Unverifiable Information | 0 | $0 | $0 | $0 | $0 | $0 |
| Collateral | 0 | $0 | $0 | $0 | $0 | $0 |
| Credit Application Incomplete | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights into New Story Lending LLC's 2025 lending activity. By analyzing detailed data on mortgage applications, total loan amounts, applicant incomes, loan purposes, and approval rates, industry professionals, researchers, and analysts can gain a clear understanding of this lender's role in the mortgage market.
This in-depth HMDA data allows real estate experts, financial analysts, and policymakers to track lending trends, evaluate borrower demographics,
and assess New Story Lending LLC's mortgage approval patterns.
Utilize this powerful dataset to analyze market performance, compare lending practices, and make data-driven decisions in the ever-changing mortgage industry.
For a list of all lenders in South Carolina, download the full spreadsheet
with aggregated HMDA statistics today.
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