Incrediblebank Mortgage Lending & HMDA Data, 2024
In 2024, Incrediblebank of Wausau, WI reported 821 mortgage applications totaling $250.9 million, up 4% from 2023. The average application was for $305,633, and applicants reported an average income of $151,354. 57% of its applications resulted in an originated loan and 9% were denied. Its largest markets were Wausau, WI (73), Cape Coral-Fort Myers, FL (16) and Madison, WI (8) (applications in parentheses).
| Mortgage Company & Address | Incrediblebank 327 N 17th Ave Wausau, WI 54401 Tel #: available with data download |
| Federal Regulator | * available with data download |
| Years | 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 |
| Total Number of Mortgage Applications | 821 |
| Total Mortgage Loan Application Amount | $250,925,000 |
| Average Mortgage Loan Application Amount | $305,633 |
| Highest Mortgage Loan Application Amount | $23,275,000 |
| Average Applicant Income | $151,354 |
| Highest Applicant Income | $3,677,000 |
About this data: figures come from the Home Mortgage Disclosure Act (HMDA) records Incrediblebank filed with the FFIEC and count every application it reported (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.
| County | Total Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loans Applications | Average Mortgage Loan Application Amount | Average Applicant Income |
|---|---|---|---|---|
| Marquette, Michigan | 150 | $ 32,780,000 | $ 218,533 | $ 124,000 |
| Marathon, Wisconsin | 73 | $ 28,705,000 | $ 393,219 | $ 284,000 |
| Houghton, Michigan | 64 | $ 12,470,000 | $ 194,843 | $ 105,000 |
| Dickinson, Michigan | 54 | $ 7,140,000 | $ 132,222 | $ 117,000 |
| Gogebic, Michigan | 50 | $ 7,090,000 | $ 141,800 | $ 104,000 |
| Vilas, Wisconsin | 50 | $ 19,460,000 | $ 389,200 | $ 232,000 |
| Lincoln, Wisconsin | 44 | $ 9,410,000 | $ 213,863 | $ 110,000 |
| Oneida, Wisconsin | 43 | $ 11,485,000 | $ 267,093 | $ 145,000 |
| Lee, Florida | 16 | $ 7,120,000 | $ 445,000 | $ 187,000 |
| Florence, Wisconsin | 11 | $ 1,645,000 | $ 149,545 | $ 88,000 |
| Iron, Wisconsin | 10 | $ 1,320,000 | $ 132,000 | $ 71,000 |
| Dane, Wisconsin | 7 | $ 2,945,000 | $ 420,714 | $ 206,000 |
| Charlotte, Florida | 6 | $ 1,570,000 | $ 261,666 | $ 166,000 |
| Alger, Michigan | 6 | $ 960,000 | $ 160,000 | $ 167,000 |
| Keweenaw, Michigan | 6 | $ 1,090,000 | $ 181,666 | $ 96,000 |
| Portage, Wisconsin | 6 | $ 2,000,000 | $ 333,333 | $ 92,000 |
| Baraga, Michigan | 5 | $ 1,255,000 | $ 251,000 | $ 103,000 |
| Iron, Michigan | 5 | $ 385,000 | $ 77,000 | $ 62,000 |
| Sarasota, Florida | 4 | $ 1,040,000 | $ 260,000 | $ 95,000 |
| Delta, Michigan | 4 | $ 1,080,000 | $ 270,000 | $ 218,000 |
| Hennepin, Minnesota | 4 | $ 2,380,000 | $ 595,000 | $ 661,000 |
| Price, Wisconsin | 4 | $ 730,000 | $ 182,500 | $ 94,000 |
| Washington, Wisconsin | 4 | $ 1,460,000 | $ 365,000 | $ 416,000 |
| Collier, Florida | 3 | $ 635,000 | $ 211,666 | $ 153,000 |
| Ontonagon, Michigan | 3 | $ 385,000 | $ 128,333 | $ 111,000 |
| Schoolcraft, Michigan | 3 | $ 565,000 | $ 188,333 | $ 110,000 |
| Ashland, Wisconsin | 3 | $ 865,000 | $ 288,333 | $ 100,000 |
| Brown, Wisconsin | 3 | $ 805,000 | $ 268,333 | $ 151,000 |
| Langlade, Wisconsin | 3 | $ 605,000 | $ 201,666 | $ 94,000 |
| Milwaukee, Wisconsin | 3 | $ 965,000 | $ 321,666 | $ 89,000 |
| Wood, Wisconsin | 3 | $ 465,000 | $ 155,000 | $ 153,000 |
| Benton, Arkansas | 2 | $ 510,000 | $ 255,000 | $ 90,000 |
| Larimer, Colorado | 2 | $ 1,380,000 | $ 690,000 | $ 315,000 |
| Cook, Illinois | 2 | $ 390,000 | $ 195,000 | $ 174,000 |
| Alpena, Michigan | 2 | $ 830,000 | $ 415,000 | $ 142,000 |
| Ashtabula, Ohio | 2 | $ 840,000 | $ 420,000 | $ 0 |
| Montgomery, Ohio | 2 | $ 550,000 | $ 275,000 | $ 197,000 |
| Adams, Wisconsin | 2 | $ 360,000 | $ 180,000 | $ 195,000 |
| Barron, Wisconsin | 2 | $ 400,000 | $ 200,000 | $ 319,000 |
| Door, Wisconsin | 2 | $ 3,210,000 | $ 1,605,000 | $ 550,000 |
| Juneau, Wisconsin | 2 | $ 880,000 | $ 440,000 | $ 180,000 |
| Sheboygan, Wisconsin | 2 | $ 23,610,000 | $ 11,805,000 | $ 113,000 |
| Pima, Arizona | 1 | $ 395,000 | $ 395,000 | $ 534,000 |
| Douglas, Colorado | 1 | $ 1,115,000 | $ 1,115,000 | $ 0 |
| Broward, Florida | 1 | $ 3,005,000 | $ 3,005,000 | $ 1,442,000 |
| Citrus, Florida | 1 | $ 245,000 | $ 245,000 | $ 91,000 |
| Hendry, Florida | 1 | $ 635,000 | $ 635,000 | $ 0 |
| Pinellas, Florida | 1 | $ 95,000 | $ 95,000 | $ 80,000 |
| St. Lucie, Florida | 1 | $ 535,000 | $ 535,000 | $ 331,000 |
| Volusia, Florida | 1 | $ 375,000 | $ 375,000 | $ 138,000 |
| Wakulla, Florida | 1 | $ 195,000 | $ 195,000 | $ 105,000 |
| Forsyth, Georgia | 1 | $ 225,000 | $ 225,000 | $ 58,000 |
| LaSalle, Illinois | 1 | $ 95,000 | $ 95,000 | $ 37,000 |
| Monroe, Indiana | 1 | $ 205,000 | $ 205,000 | $ 259,000 |
| Baltimore City, Maryland | 1 | $ 135,000 | $ 135,000 | $ 208,000 |
| Suffolk, Massachusetts | 1 | $ 375,000 | $ 375,000 | $ 747,000 |
| Cheboygan, Michigan | 1 | $ 315,000 | $ 315,000 | $ 115,000 |
| Menominee, Michigan | 1 | $ 295,000 | $ 295,000 | $ 177,000 |
| Washtenaw, Michigan | 1 | $ 395,000 | $ 395,000 | $ 373,000 |
| Anoka, Minnesota | 1 | $ 5,005,000 | $ 5,005,000 | $ 0 |
| Beltrami, Minnesota | 1 | $ 165,000 | $ 165,000 | $ 49,000 |
| Carver, Minnesota | 1 | $ 1,075,000 | $ 1,075,000 | $ 0 |
| Koochiching, Minnesota | 1 | $ 115,000 | $ 115,000 | $ 32,000 |
| McLeod, Minnesota | 1 | $ 1,675,000 | $ 1,675,000 | $ 0 |
| Ramsey, Minnesota | 1 | $ 175,000 | $ 175,000 | $ 50,000 |
| St. Louis, Minnesota | 1 | $ 55,000 | $ 55,000 | $ 55,000 |
| Ralls, Missouri | 1 | $ 145,000 | $ 145,000 | $ 88,000 |
| Oklahoma, Oklahoma | 1 | $ 435,000 | $ 435,000 | $ 240,000 |
| Minnehaha, South Dakota | 1 | $ 25,000 | $ 25,000 | $ 64,000 |
| Knox, Tennessee | 1 | $ 545,000 | $ 545,000 | $ 186,000 |
| Salt Lake, Utah | 1 | $ 645,000 | $ 645,000 | $ 197,000 |
| Summit, Utah | 1 | $ 705,000 | $ 705,000 | $ 243,000 |
| Arlington, Virginia | 1 | $ 705,000 | $ 705,000 | $ 337,000 |
| Bayfield, Wisconsin | 1 | $ 115,000 | $ 115,000 | $ 267,000 |
| Calumet, Wisconsin | 1 | $ 1,465,000 | $ 1,465,000 | $ 0 |
| Chippewa, Wisconsin | 1 | $ 355,000 | $ 355,000 | $ 154,000 |
| Eau Claire, Wisconsin | 1 | $ 155,000 | $ 155,000 | $ 161,000 |
| Iowa, Wisconsin | 1 | $ 1,065,000 | $ 1,065,000 | $ 0 |
| Jefferson, Wisconsin | 1 | $ 295,000 | $ 295,000 | $ 0 |
| Kewaunee, Wisconsin | 1 | $ 225,000 | $ 225,000 | $ 144,000 |
| Manitowoc, Wisconsin | 1 | $ 295,000 | $ 295,000 | $ 0 |
| Marinette, Wisconsin | 1 | $ 145,000 | $ 145,000 | $ 38,000 |
| Outagamie, Wisconsin | 1 | $ 255,000 | $ 255,000 | $ 100,000 |
| Rock, Wisconsin | 1 | $ 235,000 | $ 235,000 | $ 89,000 |
| Rusk, Wisconsin | 1 | $ 115,000 | $ 115,000 | $ 96,000 |
| Taylor, Wisconsin | 1 | $ 175,000 | $ 175,000 | $ 68,000 |
| Waukesha, Wisconsin | 1 | $ 445,000 | $ 445,000 | $ 126,000 |
Mortgage Loan Application Detail Totals for Incrediblebank in 2024
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 600 | $173,410,000 | $289,000 | $5,005,000 | $158,000 | $3,677,000 |
| Refinancing | 78 | $55,230,000 | $708,000 | $23,275,000 | $158,000 | $1,069,000 |
| Cash-out Refinancing | 59 | $14,005,000 | $237,000 | $1,805,000 | $122,000 | $1,800,000 |
| Home Improvement | 52 | $4,040,000 | $77,000 | $405,000 | $97,000 | $450,000 |
| Other Purpose | 32 | $4,240,000 | $132,000 | $765,000 | $153,000 | $1,280,000 |
| Not Applicable | 0 | $0 | $0 | $0 | $0 | $0 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 634 | $160,290,000 | $252,000 | $3,205,000 | $150,000 | $3,677,000 |
| Not Provided | 106 | $26,190,000 | $247,000 | $3,005,000 | $147,000 | $1,148,000 |
| Not applicable | 58 | $55,670,000 | $959,000 | $23,275,000 | $0 | $0 |
| Hispanic | 12 | $6,280,000 | $523,000 | $3,005,000 | $280,000 | $1,442,000 |
| Asian | 5 | $1,025,000 | $205,000 | $315,000 | $135,000 | $308,000 |
| American Indian or Alaskan Native | 3 | $785,000 | $261,000 | $435,000 | $132,000 | $240,000 |
| Native Hawaiian or Other Pacific Islander | 2 | $550,000 | $275,000 | $295,000 | $18,000 | $18,000 |
| Black or African American | 1 | $135,000 | $135,000 | $135,000 | $36,000 | $36,000 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 780 | $243,760,000 | $312,000 | $23,275,000 | $156,000 | $3,677,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 23 | $3,245,000 | $141,000 | $245,000 | $64,000 | $103,000 |
| FHA-insured (Federal Housing Administration) | 11 | $2,745,000 | $249,000 | $475,000 | $94,000 | $244,000 |
| VA-guaranteed (Veterans Administration) | 7 | $1,175,000 | $167,000 | $255,000 | $63,000 | $88,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 470 | $143,170,000 | $304,000 | $23,275,000 | $150,000 | $3,677,000 |
| Application Withdrawn By Applicant | 113 | $40,515,000 | $358,000 | $5,005,000 | $171,000 | $1,500,000 |
| Preapproval Approved but not Accepted | 95 | $25,975,000 | $273,000 | $765,000 | $114,000 | $380,000 |
| Application Denied By Financial Institution | 72 | $19,510,000 | $270,000 | $2,505,000 | $158,000 | $3,000,000 |
| Application Approved But Not Accepted | 39 | $10,385,000 | $266,000 | $1,205,000 | $153,000 | $513,000 |
| File Closed For Incompleteness | 22 | $5,380,000 | $244,000 | $705,000 | $178,000 | $1,280,000 |
| Preapproval Denied by Financial Institution | 9 | $5,735,000 | $637,000 | $3,005,000 | $233,000 | $1,148,000 |
| Loan Purchased By The Institution | 1 | $255,000 | $255,000 | $255,000 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 740 | $225,680,000 | $304,000 | $23,275,000 | $149,000 | $3,677,000 |
| Debt-To-Income Ratio | 37 | $8,985,000 | $242,000 | $1,075,000 | $78,000 | $369,000 |
| Credit History | 31 | $12,905,000 | $416,000 | $3,005,000 | $294,000 | $3,000,000 |
| Collateral | 8 | $2,660,000 | $332,000 | $1,115,000 | $111,000 | $214,000 |
| Other | 5 | $695,000 | $139,000 | $255,000 | $88,000 | $166,000 |
| Unverifiable Information | 0 | $0 | $0 | $0 | $0 | $0 |
| Credit Application Incomplete | 0 | $0 | $0 | $0 | $0 | $0 |
| Employment History | 0 | $0 | $0 | $0 | $0 | $0 |
| Insufficient Cash (Downpayment, Closing Cost) | 0 | $0 | $0 | $0 | $0 | $0 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights into Incrediblebank's 2024 lending activity. By analyzing detailed data on mortgage applications, total loan amounts, applicant incomes, loan purposes, and approval rates, industry professionals, researchers, and analysts can gain a clear understanding of this lender's role in the mortgage market.
This in-depth HMDA data allows real estate experts, financial analysts, and policymakers to track lending trends, evaluate borrower demographics,
and assess Incrediblebank's mortgage approval patterns.
Utilize this powerful dataset to analyze market performance, compare lending practices, and make data-driven decisions in the ever-changing mortgage industry.
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