Simplicity Credit Union Mortgage Lending & HMDA Data, 2025
In 2025, Simplicity Credit Union of Marshfield, WI reported 738 mortgage applications totaling $90.5 million, up 14% from 2024. The average application was for $122,615, and applicants reported an average income of $94,887. 72% of its applications resulted in an originated loan and 12% were denied. Its largest markets were Wausau, WI (103), Oshkosh-Neenah, WI (30) and Appleton, WI (22) (applications in parentheses).
| Mortgage Company & Address | Simplicity Credit Union 222 E Upham St Marshfield, WI 54449 Tel #: available with data download |
| Federal Regulator | * available with data download |
| Years | 2025 2024 2023 2022 |
| Total Number of Mortgage Applications | 738 |
| Total Mortgage Loan Application Amount | $90,490,000 |
| Average Mortgage Loan Application Amount | $122,615 |
| Highest Mortgage Loan Application Amount | $805,000 |
| Average Applicant Income | $94,887 |
| Highest Applicant Income | $1,423,000 |
About this data: figures come from the Home Mortgage Disclosure Act (HMDA) records Simplicity Credit Union filed with the FFIEC and count every application it reported (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.
Mortgage Loan Application Detail Totals for Simplicity Credit Union in 2025
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 229 | $48,145,000 | $210,000 | $805,000 | $96,000 | $400,000 |
| Refinancing | 172 | $21,310,000 | $123,000 | $505,000 | $108,000 | $1,423,000 |
| Home Improvement | 171 | $9,115,000 | $53,000 | $355,000 | $77,000 | $225,000 |
| Other Purpose | 150 | $9,730,000 | $64,000 | $355,000 | $98,000 | $312,000 |
| Cash-out Refinancing | 16 | $2,190,000 | $136,000 | $315,000 | $100,000 | $199,000 |
| Not Applicable | 0 | $0 | $0 | $0 | $0 | $0 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 647 | $77,505,000 | $119,000 | $805,000 | $94,000 | $1,423,000 |
| Not applicable | 47 | $8,435,000 | $179,000 | $475,000 | $0 | $0 |
| Hispanic | 20 | $2,800,000 | $140,000 | $795,000 | $104,000 | $386,000 |
| Not Provided | 16 | $1,210,000 | $75,000 | $265,000 | $120,000 | $269,000 |
| Black or African American | 3 | $145,000 | $48,000 | $55,000 | $93,000 | $130,000 |
| American Indian or Alaskan Native | 3 | $255,000 | $85,000 | $105,000 | $76,000 | $88,000 |
| Asian | 2 | $140,000 | $70,000 | $85,000 | $93,000 | $128,000 |
| Native Hawaiian or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 738 | $90,490,000 | $122,000 | $805,000 | $94,000 | $1,423,000 |
| FHA-insured (Federal Housing Administration) | 0 | $0 | $0 | $0 | $0 | $0 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 0 | $0 | $0 | $0 | $0 | $0 |
| VA-guaranteed (Veterans Administration) | 0 | $0 | $0 | $0 | $0 | $0 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 531 | $65,945,000 | $124,000 | $805,000 | $99,000 | $1,423,000 |
| Application Withdrawn By Applicant | 118 | $15,490,000 | $131,000 | $655,000 | $95,000 | $329,000 |
| Application Denied By Financial Institution | 85 | $8,745,000 | $102,000 | $375,000 | $70,000 | $188,000 |
| Application Approved But Not Accepted | 4 | $310,000 | $77,000 | $165,000 | $63,000 | $114,000 |
| File Closed For Incompleteness | 0 | $0 | $0 | $0 | $0 | $0 |
| Loan Purchased By The Institution | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Approved but not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Denied by Financial Institution | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 653 | $81,745,000 | $125,000 | $805,000 | $98,000 | $1,423,000 |
| Debt-To-Income Ratio | 56 | $6,280,000 | $112,000 | $375,000 | $70,000 | $188,000 |
| Credit History | 13 | $1,065,000 | $81,000 | $205,000 | $57,000 | $112,000 |
| Other | 6 | $450,000 | $75,000 | $155,000 | $82,000 | $121,000 |
| Unverifiable Information | 6 | $600,000 | $100,000 | $155,000 | $84,000 | $170,000 |
| Collateral | 3 | $315,000 | $105,000 | $135,000 | $69,000 | $80,000 |
| Credit Application Incomplete | 1 | $35,000 | $35,000 | $35,000 | $78,000 | $78,000 |
| Employment History | 0 | $0 | $0 | $0 | $0 | $0 |
| Insufficient Cash (Downpayment, Closing Cost) | 0 | $0 | $0 | $0 | $0 | $0 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights into Simplicity Credit Union's 2025 lending activity. By analyzing detailed data on mortgage applications, total loan amounts, applicant incomes, loan purposes, and approval rates, industry professionals, researchers, and analysts can gain a clear understanding of this lender's role in the mortgage market.
This in-depth HMDA data allows real estate experts, financial analysts, and policymakers to track lending trends, evaluate borrower demographics,
and assess Simplicity Credit Union's mortgage approval patterns.
Utilize this powerful dataset to analyze market performance, compare lending practices, and make data-driven decisions in the ever-changing mortgage industry.
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with aggregated HMDA statistics today.
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