Assurance Financial Group, L.L.C. Mortgage Lending & HMDA Data, 2024
In 2024, Assurance Financial Group, L.L.C. of Baton Rouge, LA reported 3,092 mortgage applications totaling $784.6 million, down 13% from 2023. The average application was for $253,735, and applicants reported an average income of $124,599. 74% of its applications resulted in an originated loan and 4% were denied. Its largest markets were Baton Rouge, LA (524), Birmingham-Hoover, AL (315) and Florence-Muscle Shoals, AL (242) (applications in parentheses).
| Mortgage Company & Address | Assurance Financial Group, L.L.C. 9029 Jefferson Highway Suite 100 Baton Rouge, LA 70809 Tel #: available with data download |
| Federal Regulator | * available with data download |
| Years | 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 |
| Total Number of Mortgage Applications | 3,092 |
| Total Mortgage Loan Application Amount | $784,550,000 |
| Average Mortgage Loan Application Amount | $253,735 |
| Highest Mortgage Loan Application Amount | $1,575,000 |
| Average Applicant Income | $124,599 |
| Highest Applicant Income | $1,500,000 |
About this data: figures come from the Home Mortgage Disclosure Act (HMDA) records Assurance Financial Group, L.L.C. filed with the FFIEC and count every application it reported (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.
| Metro Area | Total Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Application Amount | Average Applicant Income |
|---|---|---|---|---|
| Baton Rouge, LA | 524 | $ 141,040,000 | $ 269,160 | $ 139,000 |
| Birmingham-Hoover, AL | 315 | $ 70,525,000 | $ 223,888 | $ 128,000 |
| Outside any metro area | 313 | $ 66,265,000 | $ 211,709 | $ 100,210 |
| Florence-Muscle Shoals, AL | 242 | $ 42,420,000 | $ 175,289 | $ 85,000 |
| Monroe, LA | 188 | $ 37,430,000 | $ 199,095 | $ 95,000 |
| Lafayette, LA | 180 | $ 38,970,000 | $ 216,500 | $ 124,000 |
| Houma-Thibodaux, LA | 161 | $ 36,515,000 | $ 226,801 | $ 96,000 |
| Columbia, SC | 158 | $ 38,170,000 | $ 241,582 | $ 117,000 |
| Atlanta-Sandy Springs-Roswell, GA | 125 | $ 52,905,000 | $ 423,240 | $ 176,000 |
| Augusta-Richmond County, GA-SC | 117 | $ 27,735,000 | $ 237,051 | $ 110,743 |
| Shreveport-Bossier City, LA | 113 | $ 24,985,000 | $ 221,106 | $ 121,000 |
| Huntsville, AL | 97 | $ 29,325,000 | $ 302,319 | $ 137,000 |
| Austin-Round Rock, TX | 70 | $ 32,760,000 | $ 468,000 | $ 175,000 |
| Marietta, GA | 44 | $ 18,460,000 | $ 419,545 | $ 173,000 |
| New Orleans-Metairie, LA | 32 | $ 9,140,000 | $ 285,625 | $ 150,000 |
| Sumter, SC | 28 | $ 5,270,000 | $ 188,214 | $ 73,000 |
| Decatur, AL | 25 | $ 4,645,000 | $ 185,800 | $ 119,000 |
| Montgomery, AL | 23 | $ 4,115,000 | $ 178,913 | $ 76,000 |
| Houston-The Woodlands-Sugar Land, TX | 19 | $ 6,635,000 | $ 349,210 | $ 163,000 |
| Charleston-North Charleston, SC | 15 | $ 5,325,000 | $ 355,000 | $ 149,000 |
| Daphne-Fairhope-Foley, AL | 15 | $ 4,025,000 | $ 268,333 | $ 107,000 |
| Charlotte-Concord-Gastonia, NC-SC | 14 | $ 3,190,000 | $ 227,857 | $ 142,714 |
| Tuscaloosa, AL | 13 | $ 2,945,000 | $ 226,538 | $ 151,000 |
| Auburn-Opelika, AL | 11 | $ 2,805,000 | $ 255,000 | $ 136,000 |
| Slidell-Mandeville-Covington, LA | 11 | $ 3,235,000 | $ 294,090 | $ 153,000 |
| San Antonio-New Braunfels, TX | 10 | $ 3,470,000 | $ 347,000 | $ 102,000 |
| Greenville-Anderson-Mauldin, SC | 9 | $ 2,185,000 | $ 242,777 | $ 90,000 |
| Gulfport-Biloxi-Pascagoula, MS | 9 | $ 1,585,000 | $ 176,111 | $ 111,000 |
| Mobile, AL | 9 | $ 2,255,000 | $ 250,555 | $ 137,000 |
| Hammond, LA | 8 | $ 1,390,000 | $ 173,750 | $ 99,000 |
| Dallas-Plano-Irving, TX | 7 | $ 2,665,000 | $ 380,714 | $ 187,000 |
| Dothan, AL | 7 | $ 1,705,000 | $ 243,571 | $ 101,000 |
| Jackson, MS | 7 | $ 2,215,000 | $ 316,428 | $ 117,000 |
| Lynchburg, VA | 7 | $ 1,875,000 | $ 267,857 | $ 112,000 |
| Columbus, GA-AL | 6 | $ 1,640,000 | $ 273,333 | $ 93,000 |
| Memphis, TN-MS-AR | 6 | $ 1,180,000 | $ 196,666 | $ 101,000 |
| Orlando-Kissimmee-Sanford, FL | 6 | $ 2,080,000 | $ 346,666 | $ 123,000 |
| Savannah, GA | 6 | $ 1,640,000 | $ 273,333 | $ 366,000 |
| College Station-Bryan, TX | 5 | $ 1,525,000 | $ 305,000 | $ 338,000 |
| Crestview-Fort Walton Beach-Destin, FL | 5 | $ 1,815,000 | $ 363,000 | $ 158,000 |
| Little Rock-North Little Rock-Conway, AR | 5 | $ 1,385,000 | $ 277,000 | $ 207,000 |
| Alexandria, LA | 4 | $ 670,000 | $ 167,500 | $ 109,000 |
| Chicago-Naperville, IL | 4 | $ 970,000 | $ 242,500 | $ 38,000 |
| Hattiesburg, MS | 4 | $ 1,270,000 | $ 317,500 | $ 145,000 |
| Hilton Head Island-Bluffton-Beaufort, SC | 4 | $ 1,690,000 | $ 422,500 | $ 202,000 |
| Lake Charles, LA | 4 | $ 710,000 | $ 177,500 | $ 79,000 |
| Miami-Miami Beach-Kendall, FL | 4 | $ 4,260,000 | $ 1,065,000 | $ 551,000 |
| Richmond, VA | 4 | $ 1,270,000 | $ 317,500 | $ 122,000 |
| Riverside-San Bernardino-Ontario, CA | 4 | $ 2,160,000 | $ 540,000 | $ 215,000 |
| Fayetteville-Springdale-Rogers, AR-MO | 3 | $ 1,215,000 | $ 405,000 | $ 208,000 |
| Gainesville, GA | 3 | $ 1,485,000 | $ 495,000 | $ 143,000 |
| Killeen-Temple, TX | 3 | $ 465,000 | $ 155,000 | $ 83,000 |
| Los Angeles-Long Beach-Glendale, CA | 3 | $ 2,275,000 | $ 758,333 | $ 482,000 |
| Milwaukee-Waukesha-West Allis, WI | 3 | $ 975,000 | $ 325,000 | $ 91,000 |
| San Diego-Carlsbad, CA | 3 | $ 2,095,000 | $ 698,333 | $ 248,000 |
| Wilmington, NC | 3 | $ 765,000 | $ 255,000 | $ 107,000 |
| Albany, GA | 2 | $ 370,000 | $ 185,000 | $ 149,000 |
| Baltimore-Columbia-Towson, MD | 2 | $ 520,000 | $ 260,000 | $ 85,000 |
| Denver-Aurora-Lakewood, CO | 2 | $ 1,500,000 | $ 750,000 | $ 591,000 |
| Florence, SC | 2 | $ 480,000 | $ 240,000 | $ 77,000 |
| Fort Worth-Arlington, TX | 2 | $ 770,000 | $ 385,000 | $ 175,000 |
| Jacksonville, FL | 2 | $ 650,000 | $ 325,000 | $ 109,000 |
| Longview, TX | 2 | $ 480,000 | $ 240,000 | $ 111,000 |
| Nashville-Davidson--Murfreesboro--Franklin, TN | 2 | $ 880,000 | $ 440,000 | $ 147,000 |
| North Port-Sarasota-Bradenton, FL | 2 | $ 1,130,000 | $ 565,000 | $ 294,000 |
| Parkersburg-Vienna, WV | 2 | $ 410,000 | $ 205,000 | $ 84,000 |
| Pensacola-Ferry Pass-Brent, FL | 2 | $ 170,000 | $ 85,000 | $ 41,000 |
| Philadelphia, PA | 2 | $ 680,000 | $ 340,000 | $ 172,000 |
| Roanoke, VA | 2 | $ 120,000 | $ 60,000 | $ 37,000 |
| Tulsa, OK | 2 | $ 810,000 | $ 405,000 | $ 116,000 |
| Virginia Beach-Norfolk-Newport News, VA-NC | 2 | $ 610,000 | $ 305,000 | $ 114,000 |
| Warner Robins, GA | 2 | $ 340,000 | $ 170,000 | $ 253,000 |
| Anniston-Oxford-Jacksonville, AL | 1 | $ 215,000 | $ 215,000 | $ 53,000 |
| Boise City, ID | 1 | $ 435,000 | $ 435,000 | $ 116,000 |
| Boston, MA | 1 | $ 245,000 | $ 245,000 | $ 89,000 |
| Bowling Green, KY | 1 | $ 415,000 | $ 415,000 | $ 104,000 |
| Cape Coral-Fort Myers, FL | 1 | $ 315,000 | $ 315,000 | $ 167,000 |
| Charleston, WV | 1 | $ 205,000 | $ 205,000 | $ 104,000 |
| Chattanooga, TN-GA | 1 | $ 505,000 | $ 505,000 | $ 99,000 |
| Clarksville, TN-KY | 1 | $ 425,000 | $ 425,000 | $ 191,000 |
| Columbus, OH | 1 | $ 135,000 | $ 135,000 | $ 228,000 |
| Dayton-Springfield-Kettering, OH | 1 | $ 105,000 | $ 105,000 | $ 181,000 |
| Decatur, IL | 1 | $ 65,000 | $ 65,000 | $ 45,000 |
| El Paso, TX | 1 | $ 205,000 | $ 205,000 | $ 49,000 |
| Fort Lauderdale-Pompano Beach-Deerfield Beach, FL | 1 | $ 765,000 | $ 765,000 | $ 675,000 |
| Grand Forks, ND-MN | 1 | $ 55,000 | $ 55,000 | $ 12,000 |
| Greensboro-High Point, NC | 1 | $ 185,000 | $ 185,000 | $ 54,000 |
| Homosassa Springs, FL | 1 | $ 275,000 | $ 275,000 | $ 164,000 |
| Huntington-Ashland, WV-KY-OH | 1 | $ 505,000 | $ 505,000 | $ 275,000 |
| Jackson, TN | 1 | $ 245,000 | $ 245,000 | $ 56,000 |
| Johnson City, TN | 1 | $ 545,000 | $ 545,000 | $ 415,000 |
| Kingsport-Bristol-Bristol, TN-VA | 1 | $ 565,000 | $ 565,000 | $ 415,000 |
| Knoxville, TN | 1 | $ 25,000 | $ 25,000 | $ 81,000 |
| Lansing-East Lansing, MI | 1 | $ 135,000 | $ 135,000 | $ 55,000 |
| Lewiston-Auburn, ME | 1 | $ 205,000 | $ 205,000 | $ 70,000 |
| Louisville/Jefferson County, KY-IN | 1 | $ 235,000 | $ 235,000 | $ 66,000 |
| Macon-Bibb County, GA | 1 | $ 85,000 | $ 85,000 | $ 102,000 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 1 | $ 285,000 | $ 285,000 | $ 111,000 |
| Oakland-Hayward-Berkeley, CA | 1 | $ 185,000 | $ 185,000 | $ 100,000 |
| Oklahoma City, OK | 1 | $ 165,000 | $ 165,000 | $ 240,000 |
| Omaha-Council Bluffs, NE-IA | 1 | $ 255,000 | $ 255,000 | $ 142,000 |
| Panama City, FL | 1 | $ 415,000 | $ 415,000 | $ 439,000 |
| Port St. Lucie, FL | 1 | $ 325,000 | $ 325,000 | $ 0 |
| Rockingham County-Strafford County, NH | 1 | $ 355,000 | $ 355,000 | $ 102,000 |
| Santa Cruz-Watsonville, CA | 1 | $ 1,125,000 | $ 1,125,000 | $ 338,000 |
| Seattle-Bellevue-Everett, WA | 1 | $ 965,000 | $ 965,000 | $ 950,000 |
| South Bend-Mishawaka, IN-MI | 1 | $ 225,000 | $ 225,000 | $ 53,000 |
| Spartanburg, SC | 1 | $ 265,000 | $ 265,000 | $ 103,000 |
| Tacoma-Lakewood, WA | 1 | $ 55,000 | $ 55,000 | $ 208,000 |
| Tampa, FL | 1 | $ 335,000 | $ 335,000 | $ 145,000 |
| Washington, DC-MD | 1 | $ 375,000 | $ 375,000 | $ 0 |
| West Palm Beach-Boca Raton-Delray Beach, FL | 1 | $ 245,000 | $ 245,000 | $ 29,000 |
| Wichita, KS | 1 | $ 125,000 | $ 125,000 | $ 102,000 |
| Winston-Salem, NC | 1 | $ 115,000 | $ 115,000 | $ 75,000 |
Mortgage Loan Application Detail Totals for Assurance Financial Group, L.L.C. in 2024
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 2,619 | $660,535,000 | $252,000 | $1,575,000 | $123,000 | $1,500,000 |
| Refinancing | 313 | $87,945,000 | $280,000 | $1,505,000 | $135,000 | $883,000 |
| Cash-out Refinancing | 155 | $34,645,000 | $223,000 | $1,225,000 | $131,000 | $600,000 |
| Home Improvement | 4 | $1,380,000 | $345,000 | $495,000 | $125,000 | $169,000 |
| Other Purpose | 1 | $45,000 | $45,000 | $45,000 | $64,000 | $64,000 |
| Not Applicable | 0 | $0 | $0 | $0 | $0 | $0 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 2,228 | $576,380,000 | $258,000 | $1,545,000 | $128,000 | $1,500,000 |
| Black or African American | 343 | $73,795,000 | $215,000 | $1,285,000 | $93,000 | $447,000 |
| Not Provided | 246 | $57,690,000 | $234,000 | $855,000 | $126,000 | $1,044,000 |
| Hispanic | 154 | $37,870,000 | $245,000 | $1,395,000 | $111,000 | $793,000 |
| Asian | 99 | $32,175,000 | $325,000 | $1,575,000 | $159,000 | $628,000 |
| American Indian or Alaskan Native | 21 | $6,295,000 | $299,000 | $1,015,000 | $123,000 | $360,000 |
| Native Hawaiian or Other Pacific Islander | 1 | $345,000 | $345,000 | $345,000 | $114,000 | $114,000 |
| Not applicable | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 2,005 | $524,335,000 | $261,000 | $1,575,000 | $142,000 | $1,500,000 |
| FHA-insured (Federal Housing Administration) | 715 | $163,655,000 | $228,000 | $505,000 | $91,000 | $637,000 |
| VA-guaranteed (Veterans Administration) | 195 | $64,475,000 | $330,000 | $715,000 | $118,000 | $372,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 177 | $32,085,000 | $181,000 | $505,000 | $71,000 | $600,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 2,286 | $581,920,000 | $254,000 | $1,505,000 | $123,000 | $1,500,000 |
| Application Withdrawn By Applicant | 485 | $127,595,000 | $263,000 | $1,575,000 | $132,000 | $1,266,000 |
| File Closed For Incompleteness | 184 | $45,370,000 | $246,000 | $1,465,000 | $129,000 | $1,044,000 |
| Application Denied By Financial Institution | 130 | $28,750,000 | $221,000 | $1,505,000 | $111,000 | $793,000 |
| Preapproval Approved but not Accepted | 5 | $455,000 | $91,000 | $135,000 | $52,000 | $64,000 |
| Preapproval Denied by Financial Institution | 2 | $460,000 | $230,000 | $295,000 | $88,000 | $97,000 |
| Loan Purchased By The Institution | 0 | $0 | $0 | $0 | $0 | $0 |
| Application Approved But Not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 2,960 | $755,340,000 | $255,000 | $1,575,000 | $125,000 | $1,500,000 |
| Debt-To-Income Ratio | 56 | $11,130,000 | $198,000 | $655,000 | $86,000 | $307,000 |
| Credit History | 21 | $3,465,000 | $165,000 | $525,000 | $136,000 | $408,000 |
| Collateral | 17 | $4,475,000 | $263,000 | $1,505,000 | $120,000 | $375,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 11 | $2,545,000 | $231,000 | $385,000 | $92,000 | $178,000 |
| Other | 10 | $2,390,000 | $239,000 | $415,000 | $113,000 | $203,000 |
| Employment History | 9 | $1,905,000 | $211,000 | $535,000 | $81,000 | $149,000 |
| Unverifiable Information | 8 | $3,300,000 | $412,000 | $1,395,000 | $246,000 | $793,000 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
| Credit Application Incomplete | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights into Assurance Financial Group, L.L.C.'s 2024 lending activity. By analyzing detailed data on mortgage applications, total loan amounts, applicant incomes, loan purposes, and approval rates, industry professionals, researchers, and analysts can gain a clear understanding of this lender's role in the mortgage market.
This in-depth HMDA data allows real estate experts, financial analysts, and policymakers to track lending trends, evaluate borrower demographics,
and assess Assurance Financial Group, L.L.C.'s mortgage approval patterns.
Utilize this powerful dataset to analyze market performance, compare lending practices, and make data-driven decisions in the ever-changing mortgage industry.
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