Imagine Home Lending, LLC Mortgage Lending & HMDA Data, 2025
In 2025, Imagine Home Lending, LLC of Onalaska, WI reported 13 mortgage applications totaling $3.2 million, down 24% from 2024. The average application was for $242,692, and applicants reported an average income of $115,000. 0% of its applications resulted in an originated loan and 8% were denied. Its largest markets were Fargo, ND-MN (3), La Crosse-Onalaska, WI-MN (2) and Grand Forks, ND-MN (1) (applications in parentheses).
| Mortgage Company & Address | Imagine Home Lending, LLC 1037 Riders Club Rd Onalaska, WI 54650 Tel #: available with data download |
| Federal Regulator | * available with data download |
| Years | 2025 2024 2023 2022 2021 2020 2019 2018 |
| Total Number of Mortgage Applications | 13 |
| Total Mortgage Loan Application Amount | $3,155,000 |
| Average Mortgage Loan Application Amount | $242,692 |
| Highest Mortgage Loan Application Amount | $445,000 |
| Average Applicant Income | $115,000 |
| Highest Applicant Income | $235,000 |
About this data: figures come from the Home Mortgage Disclosure Act (HMDA) records Imagine Home Lending, LLC filed with the FFIEC and count every application it reported (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.
| County | Total Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loans Applications | Average Mortgage Loan Application Amount | Average Applicant Income |
|---|---|---|---|---|
| Cass, North Dakota | 3 | $ 1,045,000 | $ 348,333 | $ 165,000 |
| Traill, North Dakota | 2 | $ 400,000 | $ 200,000 | $ 90,000 |
| Houston, Minnesota | 1 | $ 165,000 | $ 165,000 | $ 79,000 |
| Polk, Minnesota | 1 | $ 195,000 | $ 195,000 | $ 70,000 |
| Winona, Minnesota | 1 | $ 205,000 | $ 205,000 | $ 61,000 |
| La Crosse, Wisconsin | 1 | $ 205,000 | $ 205,000 | $ 120,000 |
| Portage, Wisconsin | 1 | $ 315,000 | $ 315,000 | $ 140,000 |
| Trempealeau, Wisconsin | 1 | $ 235,000 | $ 235,000 | $ 97,000 |
| Waushara, Wisconsin | 1 | $ 245,000 | $ 245,000 | $ 185,000 |
| Wood, Wisconsin | 1 | $ 145,000 | $ 145,000 | $ 74,000 |
Mortgage Loan Application Detail Totals for Imagine Home Lending, LLC in 2025
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 13 | $3,155,000 | $242,000 | $445,000 | $115,000 | $235,000 |
| Not Applicable | 0 | $0 | $0 | $0 | $0 | $0 |
| Other Purpose | 0 | $0 | $0 | $0 | $0 | $0 |
| Refinancing | 0 | $0 | $0 | $0 | $0 | $0 |
| Cash-out Refinancing | 0 | $0 | $0 | $0 | $0 | $0 |
| Home Improvement | 0 | $0 | $0 | $0 | $0 | $0 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 12 | $2,900,000 | $241,000 | $445,000 | $117,000 | $235,000 |
| Asian | 1 | $255,000 | $255,000 | $255,000 | $99,000 | $99,000 |
| Black or African American | 0 | $0 | $0 | $0 | $0 | $0 |
| Hispanic | 0 | $0 | $0 | $0 | $0 | $0 |
| Native Hawaiian or Other Pacific Islander | 0 | $0 | $0 | $0 | $0 | $0 |
| Not applicable | 0 | $0 | $0 | $0 | $0 | $0 |
| Not Provided | 0 | $0 | $0 | $0 | $0 | $0 |
| American Indian or Alaskan Native | 0 | $0 | $0 | $0 | $0 | $0 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 9 | $2,355,000 | $261,000 | $445,000 | $127,000 | $235,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 4 | $800,000 | $200,000 | $235,000 | $89,000 | $103,000 |
| VA-guaranteed (Veterans Administration) | 0 | $0 | $0 | $0 | $0 | $0 |
| FHA-insured (Federal Housing Administration) | 0 | $0 | $0 | $0 | $0 | $0 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Application Withdrawn By Applicant | 12 | $3,010,000 | $250,000 | $445,000 | $119,000 | $235,000 |
| Application Denied By Financial Institution | 1 | $145,000 | $145,000 | $145,000 | $74,000 | $74,000 |
| Application Approved But Not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
| File Closed For Incompleteness | 0 | $0 | $0 | $0 | $0 | $0 |
| Loan Originated | 0 | $0 | $0 | $0 | $0 | $0 |
| Loan Purchased By The Institution | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Approved but not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Denied by Financial Institution | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 12 | $3,010,000 | $250,000 | $445,000 | $119,000 | $235,000 |
| Unverifiable Information | 1 | $145,000 | $145,000 | $145,000 | $74,000 | $74,000 |
| Other | 0 | $0 | $0 | $0 | $0 | $0 |
| Collateral | 0 | $0 | $0 | $0 | $0 | $0 |
| Credit Application Incomplete | 0 | $0 | $0 | $0 | $0 | $0 |
| Credit History | 0 | $0 | $0 | $0 | $0 | $0 |
| Debt-To-Income Ratio | 0 | $0 | $0 | $0 | $0 | $0 |
| Employment History | 0 | $0 | $0 | $0 | $0 | $0 |
| Insufficient Cash (Downpayment, Closing Cost) | 0 | $0 | $0 | $0 | $0 | $0 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
Our comprehensive HMDA mortgage statistics provide invaluable insights into Imagine Home Lending, LLC's 2025 lending activity. By analyzing detailed data on mortgage applications, total loan amounts, applicant incomes, loan purposes, and approval rates, industry professionals, researchers, and analysts can gain a clear understanding of this lender's role in the mortgage market.
This in-depth HMDA data allows real estate experts, financial analysts, and policymakers to track lending trends, evaluate borrower demographics,
and assess Imagine Home Lending, LLC's mortgage approval patterns.
Utilize this powerful dataset to analyze market performance, compare lending practices, and make data-driven decisions in the ever-changing mortgage industry.
For a list of all lenders in Wisconsin, download the full spreadsheet
with aggregated HMDA statistics today.
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