La Crosse-Onalaska, WI-MN Metro Area Mortgage Lenders & HMDA Data, 2025
In 2025, lenders reported 5,667 mortgage applications in La Crosse-Onalaska, WI-MN metro area totaling $1.4 billion, up 13% from 2024. The average application was for $239,575, and applicants reported an average income of $122,348. 70% of applications resulted in an originated loan and 9% were denied. The most active lender was Altra Federal Credit Union, with 1,325 applications, followed by Altra Federal Credit Union and Associated Bank NA.
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| Years | 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 |
| Total Number of Mortgage Applications | 5,667 |
| Total Mortgage Loan Application Amount | $1,357,675,000 |
| Average Mortgage Loan Application Amount | $239,575 |
| Highest Mortgage Loan Application Amount | $75,405,000 |
| Average Applicant Income | $122,348 |
| Highest Applicant Income | $4,687,000 |
Top Mortgage Lenders in La Crosse-Onalaska, WI-MN Metro Area (2025)
Ranked by the number of mortgage applications each lender reported in La Crosse-Onalaska, WI-MN metro area in 2025.
| # | Mortgage Lender | Mortgage Applications | Total Dollar Amount | Average Loan Amount | Average Applicant Income |
|---|---|---|---|---|---|
| 1 | Altra Federal Credit Union Onalaska, WI |
1,325 | $227,995,000 | $172,000 | $128,000 |
| 2 | Altra Federal Credit Union Onalaska, WI |
180 | $27,310,000 | $151,000 | $110,000 |
| 3 | Associated Bank NA Green Bay, WI |
158 | $27,500,000 | $174,000 | $116,000 |
| 4 | Consumer Real Estate Finance Co dba Society Mortgage Fort Lauderdale, FL |
136 | $34,650,000 | $254,000 | $89,000 |
| 5 | Marine Credit Union La Crosse, WI |
123 | $17,965,000 | $146,000 | $97,000 |
| 6 | Servion New Brighton, MN |
118 | $30,640,000 | $259,000 | $107,000 |
| 7 | Merchants Bank, National Association Winona, MN |
104 | $24,790,000 | $238,000 | $186,000 |
| 8 | Firefighters Credit Union Onalaska, WI |
104 | $24,980,000 | $240,000 | $127,000 |
| 9 | Westby Co-Op Credit Union Westby, WI |
100 | $12,380,000 | $123,000 | $106,000 |
| 10 | The First National Bank of Bangor Bangor, WI |
80 | $20,460,000 | $255,000 | $93,000 |
See every lender active in La Crosse-Onalaska, WI-MN metro area in 2025 »
The tables below break down 2025 mortgage applications in La Crosse-Onalaska, WI-MN metro area by loan purpose, applicant race, loan type, outcome and denial reason. Click a column heading to sort.
Mortgage Loan Application Detail Totals for La Crosse-Onalaska, WI-MN in 2025
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 2,488 | $696,860,000 | $280,000 | $12,035,000 | $130,000 | $4,687,000 |
| Refinancing | 1,113 | $380,065,000 | $341,000 | $75,405,000 | $132,000 | $1,181,000 |
| Cash-out Refinancing | 847 | $176,575,000 | $208,000 | $21,005,000 | $98,000 | $650,000 |
| Home Improvement | 576 | $40,160,000 | $69,000 | $335,000 | $122,000 | $828,000 |
| Other Purpose | 576 | $47,660,000 | $82,000 | $655,000 | $115,000 | $1,800,000 |
| Not Applicable | 67 | $16,355,000 | $244,000 | $735,000 | $86,000 | $253,000 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 4,442 | $881,150,000 | $198,000 | $2,385,000 | $122,000 | $4,687,000 |
| Not applicable | 588 | $344,560,000 | $585,000 | $75,405,000 | $199,000 | $4,687,000 |
| Not Provided | 353 | $69,555,000 | $197,000 | $1,105,000 | $118,000 | $761,000 |
| Asian | 131 | $32,075,000 | $244,000 | $1,235,000 | $126,000 | $822,000 |
| Hispanic | 86 | $17,570,000 | $204,000 | $1,165,000 | $117,000 | $620,000 |
| Black or African American | 51 | $9,635,000 | $188,000 | $465,000 | $128,000 | $807,000 |
| American Indian or Alaskan Native | 14 | $2,870,000 | $205,000 | $415,000 | $99,000 | $267,000 |
| Native Hawaiian or Other Pacific Islander | 2 | $260,000 | $130,000 | $215,000 | $89,000 | $93,000 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 4,953 | $1,157,085,000 | $233,000 | $75,405,000 | $125,000 | $4,687,000 |
| VA-guaranteed (Veterans Administration) | 410 | $132,820,000 | $323,000 | $855,000 | $106,000 | $304,000 |
| FHA-insured (Federal Housing Administration) | 288 | $64,780,000 | $224,000 | $495,000 | $87,000 | $702,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 16 | $2,990,000 | $186,000 | $315,000 | $86,000 | $119,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 3,955 | $926,475,000 | $234,000 | $21,005,000 | $127,000 | $4,687,000 |
| Application Denied By Financial Institution | 501 | $150,785,000 | $300,000 | $75,405,000 | $96,000 | $1,800,000 |
| Application Withdrawn By Applicant | 490 | $116,500,000 | $237,000 | $10,005,000 | $112,000 | $1,130,000 |
| Loan Purchased By The Institution | 397 | $100,285,000 | $252,000 | $1,495,000 | $154,000 | $4,687,000 |
| File Closed For Incompleteness | 168 | $34,710,000 | $206,000 | $855,000 | $112,000 | $518,000 |
| Application Approved But Not Accepted | 152 | $27,730,000 | $182,000 | $805,000 | $108,000 | $707,000 |
| Preapproval Approved but not Accepted | 2 | $780,000 | $390,000 | $395,000 | $217,000 | $303,000 |
| Preapproval Denied by Financial Institution | 2 | $410,000 | $205,000 | $265,000 | $81,000 | $114,000 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 4,623 | $1,027,535,000 | $222,000 | $13,405,000 | $125,000 | $4,687,000 |
| Debt-To-Income Ratio | 701 | $202,845,000 | $289,000 | $21,005,000 | $117,000 | $1,130,000 |
| Credit History | 105 | $13,655,000 | $130,000 | $455,000 | $118,000 | $1,800,000 |
| Collateral | 90 | $14,590,000 | $162,000 | $1,215,000 | $103,000 | $365,000 |
| Credit Application Incomplete | 62 | $12,040,000 | $194,000 | $645,000 | $85,000 | $380,000 |
| Other | 58 | $83,790,000 | $1,444,000 | $75,405,000 | $126,000 | $659,000 |
| Unverifiable Information | 19 | $1,705,000 | $89,000 | $365,000 | $95,000 | $228,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 5 | $595,000 | $119,000 | $165,000 | $70,000 | $148,000 |
| Employment History | 4 | $920,000 | $230,000 | $305,000 | $67,000 | $108,000 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
About this data: figures come from the Home Mortgage Disclosure Act (HMDA) loan application records that lenders file with the FFIEC each year, and count every application (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.
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