La Crosse-Onalaska, WI-MN Metro Area Mortgage Lenders & HMDA Data, 2023
In 2023, lenders reported 3,891 mortgage applications in La Crosse-Onalaska, WI-MN metro area totaling $728.8 million, down 24% from 2022. The average application was for $187,313, and applicants reported an average income of $111,686. 74% of applications resulted in an originated loan and 9% were denied. The most active lender was Altra Federal Credit Union, with 1,113 applications, followed by Altra Federal Credit Union and Associated Bank NA.
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| Years | 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 |
| Total Number of Mortgage Applications | 3,891 |
| Total Mortgage Loan Application Amount | $728,835,000 |
| Average Mortgage Loan Application Amount | $187,313 |
| Highest Mortgage Loan Application Amount | $17,505,000 |
| Average Applicant Income | $111,686 |
| Highest Applicant Income | $1,153,000 |
Top Mortgage Lenders in La Crosse-Onalaska, WI-MN Metro Area (2023)
Ranked by the number of mortgage applications each lender reported in La Crosse-Onalaska, WI-MN metro area in 2023.
| # | Mortgage Lender | Mortgage Applications | Total Dollar Amount | Average Loan Amount | Average Applicant Income |
|---|---|---|---|---|---|
| 1 | Altra Federal Credit Union Onalaska, WI |
1,113 | $164,215,000 | $147,000 | $116,000 |
| 2 | Altra Federal Credit Union Onalaska, WI |
178 | $25,060,000 | $140,000 | $102,000 |
| 3 | Associated Bank NA Green Bay, WI |
149 | $23,765,000 | $159,000 | $123,000 |
| 4 | Coulee Bank La Crosse, WI |
149 | $32,865,000 | $220,000 | $109,000 |
| 5 | Merchants Bank, National Association Winona, MN |
115 | $26,035,000 | $226,000 | $136,000 |
| 6 | Marine Credit Union La Crosse, WI |
100 | $11,840,000 | $118,000 | $82,000 |
| 7 | Verve, A Credit Union Oshkosh, WI |
79 | $7,495,000 | $94,000 | $97,000 |
| 8 | Governmental Employees Credit Union La Crosse, WI |
73 | $4,865,000 | $66,000 | $96,000 |
| 9 | Firefighters Credit Union Onalaska, WI |
70 | $6,760,000 | $96,000 | $127,000 |
| 10 | Merchants Bank, National Association Winona, MN |
64 | $9,790,000 | $152,000 | $111,000 |
See every lender active in La Crosse-Onalaska, WI-MN metro area in 2023 »
The tables below break down 2023 mortgage applications in La Crosse-Onalaska, WI-MN metro area by loan purpose, applicant race, loan type, outcome and denial reason. Click a column heading to sort.
Mortgage Loan Application Detail Totals for La Crosse-Onalaska, WI-MN in 2023
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 1,865 | $487,485,000 | $261,000 | $17,505,000 | $119,000 | $1,110,000 |
| Refinancing | 547 | $96,905,000 | $177,000 | $14,605,000 | $105,000 | $1,070,000 |
| Home Improvement | 503 | $29,435,000 | $58,000 | $605,000 | $116,000 | $980,000 |
| Cash-out Refinancing | 496 | $78,590,000 | $158,000 | $2,565,000 | $96,000 | $1,153,000 |
| Other Purpose | 476 | $36,110,000 | $75,000 | $1,185,000 | $105,000 | $794,000 |
| Not Applicable | 4 | $310,000 | $77,000 | $115,000 | $0 | $0 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 3,133 | $512,305,000 | $163,000 | $2,565,000 | $112,000 | $1,153,000 |
| Not applicable | 292 | $123,240,000 | $422,000 | $17,505,000 | $84,000 | $118,000 |
| Not Provided | 254 | $56,440,000 | $222,000 | $1,525,000 | $116,000 | $719,000 |
| Asian | 96 | $17,490,000 | $182,000 | $535,000 | $105,000 | $277,000 |
| Hispanic | 57 | $8,745,000 | $153,000 | $715,000 | $115,000 | $445,000 |
| Black or African American | 33 | $6,275,000 | $190,000 | $725,000 | $117,000 | $532,000 |
| American Indian or Alaskan Native | 16 | $2,710,000 | $169,000 | $375,000 | $79,000 | $158,000 |
| Native Hawaiian or Other Pacific Islander | 1 | $285,000 | $285,000 | $285,000 | $85,000 | $85,000 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 3,513 | $634,035,000 | $180,000 | $17,505,000 | $115,000 | $1,153,000 |
| FHA-insured (Federal Housing Administration) | 196 | $42,860,000 | $218,000 | $475,000 | $79,000 | $241,000 |
| VA-guaranteed (Veterans Administration) | 177 | $50,925,000 | $287,000 | $855,000 | $89,000 | $235,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 5 | $1,015,000 | $203,000 | $355,000 | $103,000 | $137,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 2,894 | $551,750,000 | $190,000 | $17,505,000 | $116,000 | $1,153,000 |
| Application Denied By Financial Institution | 343 | $42,375,000 | $123,000 | $705,000 | $81,000 | $980,000 |
| Application Withdrawn By Applicant | 341 | $73,205,000 | $214,000 | $1,445,000 | $111,000 | $804,000 |
| Loan Purchased By The Institution | 157 | $40,225,000 | $256,000 | $725,000 | $124,000 | $612,000 |
| Application Approved But Not Accepted | 81 | $11,125,000 | $137,000 | $465,000 | $109,000 | $547,000 |
| File Closed For Incompleteness | 72 | $9,770,000 | $135,000 | $725,000 | $87,000 | $300,000 |
| Preapproval Approved but not Accepted | 2 | $180,000 | $90,000 | $95,000 | $57,000 | $76,000 |
| Preapproval Denied by Financial Institution | 1 | $205,000 | $205,000 | $205,000 | $42,000 | $42,000 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 3,244 | $604,290,000 | $186,000 | $13,355,000 | $115,000 | $1,153,000 |
| Debt-To-Income Ratio | 431 | $99,435,000 | $230,000 | $17,505,000 | $103,000 | $713,000 |
| Credit History | 90 | $9,190,000 | $102,000 | $455,000 | $76,000 | $215,000 |
| Other | 40 | $4,200,000 | $105,000 | $415,000 | $86,000 | $299,000 |
| Collateral | 40 | $4,870,000 | $121,000 | $415,000 | $111,000 | $980,000 |
| Credit Application Incomplete | 22 | $3,450,000 | $156,000 | $545,000 | $94,000 | $431,000 |
| Unverifiable Information | 16 | $2,570,000 | $160,000 | $465,000 | $121,000 | $383,000 |
| Employment History | 4 | $320,000 | $80,000 | $185,000 | $18,000 | $49,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 4 | $510,000 | $127,000 | $235,000 | $58,000 | $91,000 |
| Mortgage Insurance Denied | 0 | $0 | $0 | $0 | $0 | $0 |
About this data: figures come from the Home Mortgage Disclosure Act (HMDA) loan application records that lenders file with the FFIEC each year, and count every application (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.
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