Pierce County, WI Mortgage Lenders & HMDA Data, 2014
In 2014, lenders reported 1,523 mortgage applications in Pierce County, WI totaling $243.6 million, down 34% from 2013. The average application was for $159,000, and applicants reported an average income of $77,000. 58% of applications resulted in an originated loan and 15% were denied. The most active lender was Westconsin Credit Union, with 327 applications, followed by Wells Fargo Bank NA and The First National Bank of River Falls.
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| Years | 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 |
| Total Number of Mortgage Applications | 1,523 |
| Total Mortgage Loan Application Amount | $243,641,000 |
| Average Mortgage Loan Application Amount | $159,000 |
| Highest Mortgage Loan Application Amount | $2,454,000 |
| Average Applicant Income | $77,000 |
| Highest Applicant Income | $1,606,000 |
Top Mortgage Lenders in Pierce County, WI (2014)
Ranked by the number of mortgage applications each lender reported in Pierce County, WI in 2014.
| # | Mortgage Lender | Mortgage Applications | Total Dollar Amount | Average Loan Amount | Average Applicant Income |
|---|---|---|---|---|---|
| 1 | Westconsin Credit Union Menomonie, WI |
327 | $48,586,000 | $148,000 | $73,000 |
| 2 | Wells Fargo Bank NA Minneapolis, MN |
127 | $22,503,000 | $177,000 | $91,000 |
| 3 | The First National Bank of River Falls River Falls, WI |
113 | $17,121,000 | $151,000 | $80,000 |
| 4 | Associated Bank NA Green Bay, WI |
55 | $9,770,000 | $177,000 | $70,000 |
| 5 | Bank Mutual Milwaukee, WI |
53 | $5,735,000 | $108,000 | $65,000 |
| 6 | US Bank, N.A. Cincinnati, OH |
49 | $9,383,000 | $191,000 | $63,000 |
| 7 | JPMorgan Chase Bank, NA Columbus, OH |
38 | $6,126,000 | $161,000 | $16,000 |
| 8 | River Falls State Bank River Falls, WI |
37 | $4,874,000 | $131,000 | $79,000 |
| 9 | Royal Credit Union Eau Claire, WI |
35 | $5,378,000 | $153,000 | $65,000 |
| 10 | Waterstone Mortgage Corporation Brookfield, WI |
34 | $6,393,000 | $188,000 | $87,000 |
The tables below break down 2014 mortgage applications in Pierce County, WI by loan purpose, applicant race, loan type, outcome and denial reason. Click a column heading to sort.
Mortgage Loan Application Detail Totals for Pierce County, WI in 2014
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 724 | $122,968,000 | $169,000 | $700,000 | $75,000 | $1,606,000 |
| Refinancing | 707 | $114,297,000 | $161,000 | $2,454,000 | $78,000 | $1,126,000 |
| Home Improvement | 92 | $6,376,000 | $69,000 | $412,000 | $84,000 | $253,000 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 1,220 | $192,372,000 | $157,000 | $788,000 | $84,000 | $1,606,000 |
| Not Provided | 146 | $21,834,000 | $149,000 | $608,000 | $76,000 | $564,000 |
| Not applicable | 130 | $24,653,000 | $189,000 | $2,454,000 | $6,000 | $151,000 |
| American Indian or Alaskan Native | 8 | $1,398,000 | $174,000 | $320,000 | $111,000 | $272,000 |
| Black or African American | 7 | $1,374,000 | $196,000 | $230,000 | $38,000 | $190,000 |
| Hispanic | 6 | $865,000 | $144,000 | $223,000 | $85,000 | $163,000 |
| Asian | 5 | $1,015,000 | $203,000 | $276,000 | $62,000 | $108,000 |
| Native Hawaiian or Other Pacific Islander | 1 | $130,000 | $130,000 | $130,000 | $104,000 | $104,000 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 1,166 | $182,732,000 | $156,000 | $2,454,000 | $85,000 | $1,606,000 |
| FHA-insured (Federal Housing Administration) | 160 | $25,859,000 | $161,000 | $363,000 | $48,000 | $190,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 119 | $17,290,000 | $145,000 | $306,000 | $42,000 | $107,000 |
| VA-guaranteed (Veterans Administration) | 78 | $17,760,000 | $227,000 | $425,000 | $67,000 | $200,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 881 | $141,920,000 | $161,000 | $2,454,000 | $84,000 | $1,606,000 |
| Application Denied By Financial Institution | 232 | $34,846,000 | $150,000 | $788,000 | $72,000 | $738,000 |
| Application Withdrawn By Applicant | 172 | $28,318,000 | $164,000 | $565,000 | $81,000 | $332,000 |
| Loan Purchased By The Institution | 142 | $23,952,000 | $168,000 | $416,000 | $29,000 | $172,000 |
| File Closed For Incompleteness | 67 | $10,404,000 | $155,000 | $608,000 | $85,000 | $564,000 |
| Application Approved But Not Accepted | 29 | $4,201,000 | $144,000 | $400,000 | $80,000 | $246,000 |
| Preapproval Approved but not Accepted | 0 | $0 | $0 | $0 | $0 | $0 |
| Preapproval Denied by Financial Institution | 0 | $0 | $0 | $0 | $0 | $0 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Credit History | 58 | $6,871,000 | $118,000 | $420,000 | $67,000 | $253,000 |
| Debt-To-Income Ratio | 46 | $7,194,000 | $156,000 | $453,000 | $61,000 | $199,000 |
| Collateral | 37 | $7,108,000 | $192,000 | $788,000 | $83,000 | $371,000 |
| Other | 12 | $1,429,000 | $119,000 | $212,000 | $118,000 | $738,000 |
| Credit Application Incomplete | 11 | $1,644,000 | $149,000 | $276,000 | $94,000 | $192,000 |
| Unverifiable Information | 5 | $696,000 | $139,000 | $224,000 | $42,000 | $81,000 |
| Employment History | 5 | $1,034,000 | $206,000 | $306,000 | $80,000 | $118,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 2 | $394,000 | $197,000 | $225,000 | $37,000 | $74,000 |
| Mortgage Insurance Denied | 1 | $174,000 | $174,000 | $174,000 | $72,000 | $72,000 |
About this data: figures come from the Home Mortgage Disclosure Act (HMDA) loan application records that lenders file with the FFIEC each year, and count every application (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.
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