Wisconsin Mortgage Lenders & HMDA Data, 2024
In 2024, lenders reported 213,058 mortgage applications in Wisconsin totaling $45.7 billion, up 9% from 2023. The average application was for $214,000, and applicants reported an average income of $126,000. 64% of applications resulted in an originated loan and 14% were denied. The most active lenders were Summit Credit Union (13,294 applications), Uw Credit Union and Landmark Credit Union.
See the top mortgage lenders in Wisconsin, browse lending by metro area and by county, or see the mortgage lenders headquartered in Wisconsin and Wisconsin lenders by city.
Need in-depth lender data?
Download the Wisconsin mortgage lender list: a formatted spreadsheet with aggregated HMDA statistics for all Wisconsin based lenders.
Whether you're an industry analyst, homebuyer, or researcher, this data provides valuable insights into Wisconsin's mortgage market trends.
| Years | 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 |
| Total Number of Mortgage Applications | 213,058 |
| Total Mortgage Loan Application Amount | $45,651,020,000 |
| Average Mortgage Loan Application Amount | $214,000 |
| Highest Mortgage Loan Application Amount | $84,175,000 |
| Average Applicant Income | $126,000 |
| Highest Applicant Income | $9,999,000 |
Top 25 Mortgage Lenders in Wisconsin (2024)
Ranked by the number of mortgage applications each lender received for properties in Wisconsin in 2024, wherever the lender is based. For lenders headquartered in the state, see the full list of Wisconsin mortgage companies. For the lenders that made the most loans here in 2025, with the top FHA, VA, purchase and refinance lenders, see top mortgage lenders in Wisconsin.
| # | Mortgage Lender | Mortgage Applications | Total Dollar Amount | Average Loan Amount | Average Applicant Income |
|---|---|---|---|---|---|
| 1 | Summit Credit Union Cottage Grove, WI |
13,294 | $2,057,740,000 | $154,787 | $139,851 |
| 2 | Uw Credit Union Madison, WI |
10,946 | $1,769,700,000 | $161,675 | $149,647 |
| 3 | Landmark Credit Union Brookfield, WI |
8,389 | $1,293,725,000 | $154,216 | $124,546 |
| 4 | Associated Bank NA Green Bay, WI |
7,302 | $1,347,430,000 | $184,528 | $123,915 |
| 5 | BMO Harris Bank NA Chicago, IL |
5,577 | $918,545,000 | $164,702 | $114,349 |
| 6 | Educators Credit Union Mount Pleasant, WI |
4,950 | $530,260,000 | $107,123 | $134,416 |
| 7 | US Bank, N.A. Cincinnati, OH |
4,735 | $924,275,000 | $195,200 | $128,502 |
| 8 | Covantage Credit Union Antigo, WI |
4,637 | $618,885,000 | $133,466 | $93,364 |
| 9 | PennyMac Loan Services LLC Westlake Village, CA |
4,107 | $988,345,000 | $240,648 | $105,080 |
| 10 | Newrez LLC Fort Washington, PA |
4,105 | $1,182,895,000 | $288,159 | $98,869 |
| 11 | Johnson Bank Racine, WI |
3,643 | $1,091,955,000 | $299,740 | $186,029 |
| 12 | Fairway Independent Mort Corp Madison, WI |
3,604 | $1,053,220,000 | $292,236 | $127,179 |
| 13 | Royal Credit Union Eau Claire, WI |
3,415 | $548,275,000 | $160,549 | $111,626 |
| 14 | Community First Credit Union Neenah, WI |
3,284 | $673,580,000 | $205,109 | $120,360 |
| 15 | United Wholesale Mortgage Plymouth, MI |
3,273 | $901,395,000 | $275,403 | $113,181 |
| 16 | Guild Mortgage Company San Diego, CA |
2,720 | $682,870,000 | $251,055 | $107,591 |
| 17 | Fox Communities Credit Union Appleton, WI |
2,706 | $379,990,000 | $140,424 | $103,237 |
| 18 | Discover Bank Greenwood, DE |
2,580 | $199,000,000 | $77,131 | $122,556 |
| 19 | Nicolet National Bank Green Bay, WI |
2,520 | $631,380,000 | $250,547 | $168,977 |
| 20 | Mortgage Research Center Columbia, MO |
2,456 | $663,810,000 | $270,280 | $99,288 |
| 21 | Freedom Mortgage Corporation Boca Raton, FL |
2,384 | $676,970,000 | $283,963 | $100,854 |
| 22 | Capital Credit Union Green Bay, WI |
2,383 | $337,815,000 | $141,760 | $100,934 |
| 23 | Marine Credit Union La Crosse, WI |
2,155 | $263,205,000 | $122,136 | $86,723 |
| 24 | Bank First N.A. Manitowoc, WI |
1,955 | $353,505,000 | $180,820 | $146,442 |
| 25 | Nationstar Mortgage Coppell, TX |
1,895 | $460,555,000 | $243,036 | $105,858 |
The tables below break down 2024 mortgage applications in Wisconsin by loan purpose, applicant race, loan type, outcome and denial reason, followed by totals for every metro area and county. Click a column heading to sort.
Mortgage Loan Application Detail Totals for Wisconsin in 2024
Loan Purpose |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Home Purchase | 92,410 | $27,255,160,000 | $294,000 | $84,175,000 | $133,000 | $9,523,000 |
| Cash-out Refinancing | 33,020 | $6,103,580,000 | $184,000 | $52,105,000 | $102,000 | $7,800,000 |
| Refinancing | 31,735 | $7,431,255,000 | $234,000 | $52,005,000 | $133,000 | $9,600,000 |
| Other Purpose | 31,225 | $2,617,435,000 | $83,000 | $48,505,000 | $123,000 | $9,999,000 |
| Home Improvement | 24,450 | $2,202,460,000 | $90,000 | $29,505,000 | $128,000 | $4,841,000 |
| Not Applicable | 218 | $41,130,000 | $188,000 | $3,995,000 | $139,000 | $620,000 |
Applicant Race |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| White | 151,204 | $29,361,620,000 | $194,000 | $13,605,000 | $128,000 | $9,999,000 |
| Not Provided | 19,435 | $3,799,155,000 | $195,000 | $8,855,000 | $129,000 | $9,600,000 |
| Not applicable | 16,129 | $7,683,685,000 | $476,000 | $84,175,000 | $151,000 | $1,435,000 |
| Hispanic | 11,706 | $1,993,020,000 | $170,000 | $2,635,000 | $100,000 | $3,568,000 |
| Black or African American | 7,524 | $1,145,050,000 | $152,000 | $2,125,000 | $102,000 | $5,800,000 |
| Asian | 5,497 | $1,408,045,000 | $256,000 | $2,505,000 | $157,000 | $9,125,000 |
| American Indian or Alaskan Native | 1,437 | $236,585,000 | $164,000 | $1,105,000 | $100,000 | $1,440,000 |
| Native Hawaiian or Other Pacific Islander | 120 | $22,480,000 | $187,000 | $765,000 | $116,000 | $553,000 |
Loan Type |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Conventional (any loan other than FHA, VA, FSA, or RHS loans) | 183,498 | $38,039,610,000 | $207,000 | $84,175,000 | $130,000 | $9,999,000 |
| FHA-insured (Federal Housing Administration) | 17,312 | $3,980,380,000 | $229,000 | $29,795,000 | $86,000 | $9,523,000 |
| VA-guaranteed (Veterans Administration) | 11,358 | $3,469,850,000 | $305,000 | $3,255,000 | $103,000 | $1,314,000 |
| FSA/RHS (Farm Service Agency or Rural Housing Service) | 890 | $161,180,000 | $181,000 | $435,000 | $76,000 | $1,067,000 |
Outcome |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Loan Originated | 137,108 | $30,523,560,000 | $222,000 | $84,175,000 | $132,000 | $9,194,000 |
| Application Denied By Financial Institution | 29,434 | $4,233,590,000 | $143,000 | $31,205,000 | $99,000 | $9,999,000 |
| Application Withdrawn By Applicant | 21,205 | $5,161,305,000 | $243,000 | $38,005,000 | $131,000 | $9,600,000 |
| Loan Purchased By The Institution | 11,693 | $3,199,055,000 | $273,000 | $2,285,000 | $135,000 | $1,450,000 |
| Application Approved But Not Accepted | 6,425 | $1,198,575,000 | $186,000 | $24,505,000 | $124,000 | $4,841,000 |
| File Closed For Incompleteness | 6,216 | $1,079,910,000 | $173,000 | $16,845,000 | $115,000 | $5,190,000 |
| Preapproval Approved but not Accepted | 741 | $203,755,000 | $274,000 | $1,255,000 | $117,000 | $561,000 |
| Preapproval Denied by Financial Institution | 236 | $51,270,000 | $217,000 | $1,765,000 | $82,000 | $742,000 |
Denial Reason |
Total Number of Mortgage Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Amount | Highest Mortgage Loan Amount | Average Applicant Income | Highest Applicant Income |
|---|---|---|---|---|---|---|
| Not applicable | 175,101 | $39,201,485,000 | $223,000 | $84,175,000 | $130,000 | $9,600,000 |
| Debt-To-Income Ratio | 18,489 | $3,685,815,000 | $199,000 | $29,795,000 | $101,000 | $9,415,000 |
| Credit History | 7,932 | $874,510,000 | $110,000 | $2,505,000 | $108,000 | $9,999,000 |
| Collateral | 4,234 | $669,360,000 | $158,000 | $8,505,000 | $117,000 | $5,058,000 |
| Credit Application Incomplete | 3,719 | $513,265,000 | $138,000 | $1,355,000 | $119,000 | $5,200,000 |
| Other | 1,963 | $360,305,000 | $183,000 | $31,205,000 | $115,000 | $1,440,000 |
| Unverifiable Information | 790 | $158,510,000 | $200,000 | $2,405,000 | $132,000 | $9,360,000 |
| Insufficient Cash (Downpayment, Closing Cost) | 505 | $131,895,000 | $261,000 | $11,615,000 | $101,000 | $3,816,000 |
| Employment History | 315 | $53,705,000 | $170,000 | $1,875,000 | $78,000 | $878,000 |
| Mortgage Insurance Denied | 10 | $2,170,000 | $217,000 | $565,000 | $74,000 | $180,000 |
Mortgage Loan Application Totals in 2024 by Wisconsin Metropolitan Area
| Metro Area | Total Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Application Amount | Average Applicant Income |
|---|---|---|---|---|
| Appleton, WI | 9,167 | $ 1,869,945,000 | $ 203,000 | $ 117,000 |
| Eau Claire, WI | 5,518 | $ 1,157,820,000 | $ 209,000 | $ 118,000 |
| Fond Du Lac, WI | 3,689 | $ 693,215,000 | $ 187,000 | $ 100,000 |
| Green Bay, WI | 11,825 | $ 2,488,785,000 | $ 210,000 | $ 118,000 |
| Janesville-Beloit, WI | 7,325 | $ 1,164,315,000 | $ 158,000 | $ 100,000 |
| Kenosha, WI | 6,246 | $ 1,348,940,000 | $ 215,000 | $ 122,000 |
| La Crosse-Onalaska, WI-MN | 4,474 | $ 973,540,000 | $ 217,000 | $ 121,000 |
| Madison, WI | 24,511 | $ 6,952,915,000 | $ 283,000 | $ 155,000 |
| Milwaukee-Waukesha-West Allis, WI | 56,781 | $ 12,967,435,000 | $ 228,000 | $ 136,000 |
| Oshkosh-Neenah, WI | 6,086 | $ 1,208,510,000 | $ 198,000 | $ 109,000 |
| Racine, WI | 8,240 | $ 1,647,170,000 | $ 199,000 | $ 117,000 |
| Sheboygan, WI | 4,127 | $ 763,985,000 | $ 185,000 | $ 112,000 |
| Wausau, WI | 4,757 | $ 812,285,000 | $ 170,000 | $ 113,000 |
Mortgage Loan Application Totals in 2024 by Wisconsin County
| County | Total Number of Mortgage Loan Applications | Total Dollar Amount of Mortgage Loan Applications | Average Mortgage Loan Application Amount | Average Applicant Income |
|---|---|---|---|---|
| Adams | 1,061 | $ 182,105,000 | $ 171,000 | $ 125,000 |
| Ashland | 505 | $ 76,295,000 | $ 151,000 | $ 98,000 |
| Barron | 1,679 | $ 300,165,000 | $ 178,000 | $ 110,000 |
| Bayfield | 666 | $ 120,460,000 | $ 180,000 | $ 126,000 |
| Brown | 9,232 | $ 2,043,390,000 | $ 221,000 | $ 121,000 |
| Buffalo | 359 | $ 64,955,000 | $ 180,000 | $ 101,000 |
| Burnett | 757 | $ 158,215,000 | $ 209,000 | $ 149,000 |
| Calumet | 1,967 | $ 387,055,000 | $ 196,000 | $ 123,000 |
| Chippewa | 2,224 | $ 458,270,000 | $ 206,000 | $ 113,000 |
| Clark | 986 | $ 137,790,000 | $ 139,000 | $ 105,000 |
| Columbia | 2,567 | $ 477,845,000 | $ 186,000 | $ 119,000 |
| Crawford | 445 | $ 65,965,000 | $ 148,000 | $ 94,000 |
| Dane | 19,927 | $ 6,077,405,000 | $ 304,000 | $ 163,000 |
| Dodge | 3,311 | $ 610,545,000 | $ 184,000 | $ 103,000 |
| Door | 1,414 | $ 399,510,000 | $ 282,000 | $ 194,000 |
| Douglas | 1,590 | $ 301,310,000 | $ 189,000 | $ 104,000 |
| Dunn | 1,352 | $ 253,720,000 | $ 187,000 | $ 103,000 |
| Eau Claire | 3,294 | $ 699,550,000 | $ 212,000 | $ 121,000 |
| Florence | 154 | $ 25,050,000 | $ 162,000 | $ 116,000 |
| Fond du Lac | 3,689 | $ 693,215,000 | $ 187,000 | $ 100,000 |
| Forest | 429 | $ 61,275,000 | $ 142,000 | $ 109,000 |
| Grant | 1,139 | $ 173,135,000 | $ 152,000 | $ 98,000 |
| Green | 1,267 | $ 245,005,000 | $ 193,000 | $ 117,000 |
| Green Lake | 730 | $ 155,770,000 | $ 213,000 | $ 148,000 |
| Iowa | 750 | $ 152,660,000 | $ 203,000 | $ 112,000 |
| Iron | 230 | $ 38,070,000 | $ 165,000 | $ 123,000 |
| Jackson | 595 | $ 95,865,000 | $ 161,000 | $ 97,000 |
| Jefferson | 2,929 | $ 586,335,000 | $ 200,000 | $ 115,000 |
| Juneau | 928 | $ 169,190,000 | $ 182,000 | $ 112,000 |
| Kenosha | 6,246 | $ 1,348,940,000 | $ 215,000 | $ 122,000 |
| Kewaunee | 751 | $ 130,415,000 | $ 173,000 | $ 106,000 |
| La Crosse | 3,720 | $ 845,920,000 | $ 227,000 | $ 121,000 |
| Lafayette | 334 | $ 46,390,000 | $ 138,000 | $ 93,000 |
| Langlade | 914 | $ 107,930,000 | $ 118,000 | $ 83,000 |
| Lincoln | 1,089 | $ 160,485,000 | $ 147,000 | $ 99,000 |
| Manitowoc | 3,065 | $ 458,135,000 | $ 149,000 | $ 100,000 |
| Marathon | 4,757 | $ 812,285,000 | $ 170,000 | $ 113,000 |
| Marinette | 1,671 | $ 240,295,000 | $ 143,000 | $ 99,000 |
| Marquette | 807 | $ 126,515,000 | $ 156,000 | $ 98,000 |
| Menominee | 78 | $ 18,590,000 | $ 238,000 | $ 183,000 |
| Milwaukee | 31,157 | $ 5,875,095,000 | $ 188,000 | $ 115,000 |
| Monroe | 1,356 | $ 246,160,000 | $ 181,000 | $ 108,000 |
| Oconto | 1,842 | $ 314,980,000 | $ 170,000 | $ 111,000 |
| Oneida | 1,647 | $ 324,735,000 | $ 197,000 | $ 131,000 |
| Outagamie | 7,200 | $ 1,482,890,000 | $ 205,000 | $ 116,000 |
| Ozaukee | 3,419 | $ 993,275,000 | $ 290,000 | $ 173,000 |
| Pepin | 196 | $ 34,860,000 | $ 177,000 | $ 117,000 |
| Pierce | 1,371 | $ 319,795,000 | $ 233,000 | $ 125,000 |
| Polk | 1,906 | $ 391,300,000 | $ 205,000 | $ 120,000 |
| Portage | 1,954 | $ 352,630,000 | $ 180,000 | $ 115,000 |
| Price | 521 | $ 89,075,000 | $ 170,000 | $ 110,000 |
| Racine | 8,240 | $ 1,647,170,000 | $ 199,000 | $ 117,000 |
| Richland | 451 | $ 76,005,000 | $ 168,000 | $ 106,000 |
| Rock | 7,325 | $ 1,164,315,000 | $ 158,000 | $ 100,000 |
| Rusk | 464 | $ 71,900,000 | $ 154,000 | $ 105,000 |
| Sauk | 2,343 | $ 474,605,000 | $ 202,000 | $ 118,000 |
| Sawyer | 750 | $ 156,220,000 | $ 208,000 | $ 148,000 |
| Shawano | 1,653 | $ 230,195,000 | $ 139,000 | $ 90,000 |
| Sheboygan | 4,127 | $ 763,985,000 | $ 185,000 | $ 112,000 |
| St. Croix | 3,794 | $ 972,960,000 | $ 256,000 | $ 139,000 |
| Taylor | 603 | $ 90,265,000 | $ 149,000 | $ 97,000 |
| Trempealeau | 756 | $ 135,880,000 | $ 179,000 | $ 101,000 |
| Vernon | 754 | $ 127,620,000 | $ 169,000 | $ 122,000 |
| Vilas | 1,178 | $ 328,310,000 | $ 278,000 | $ 174,000 |
| Walworth | 4,294 | $ 1,177,170,000 | $ 274,000 | $ 162,000 |
| Washburn | 654 | $ 136,540,000 | $ 208,000 | $ 135,000 |
| Washington | 5,508 | $ 1,291,690,000 | $ 234,000 | $ 133,000 |
| Waukesha | 16,697 | $ 4,807,375,000 | $ 287,000 | $ 166,000 |
| Waupaca | 1,916 | $ 337,420,000 | $ 176,000 | $ 96,000 |
| Waushara | 1,042 | $ 175,990,000 | $ 168,000 | $ 114,000 |
| Winnebago | 6,086 | $ 1,208,510,000 | $ 198,000 | $ 109,000 |
| Wood | 2,246 | $ 346,080,000 | $ 154,000 | $ 94,000 |
Our comprehensive HMDA mortgage statistics offer invaluable insights into Wisconsin's 2024 lending landscape. By analyzing detailed data on mortgage applications, loan amounts, applicant incomes, loan purposes, and approval rates, industry professionals, researchers, and analysts can identify key trends shaping the state's housing market.
This in-depth information enables real estate experts, financial analysts, and policymakers to monitor market shifts, assess borrower demographics, and evaluate lender performance effectively.
Leverage this powerful data to make informed decisions, conduct thorough market research, and stay ahead in the evolving mortgage industry.
To gain a deeper understanding of Wisconsin's mortgage lending environment, download the comprehensive list of lenders and their aggregated HMDA statistics today.
Mortgage lenders & HMDA data by state: Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Home · Mortgage lenders A–Z · Data downloads · Blog · About