Price County, WI Mortgage Lenders & HMDA Data, 2025

In 2025, lenders reported 580 mortgage applications in Price County, WI totaling $98.1 million, up 11% from 2024. The average application was for $169,000, and applicants reported an average income of $110,000. 59% of applications resulted in an originated loan and 19% were denied. The most active lender was Forward Bank, with 66 applications, followed by Prevail Bank and Connexus Credit Union.

Looking for lender-specific data?
Download a formatted spreadsheet with aggregated HMDA statistics for all lenders based in Wisconsin.
Whether you're an industry professional, homebuyer, or researcher, this data helps you stay informed about local mortgage trends and lending activity.

Years 2025  2024  2023  2022  2021  2020  2019  2018  2017  2016  2015  2014  2013  2012  2011  2010  2009  2008  2007  2006  2005  2004  2003  
Total Number of Mortgage Applications 580
Total Mortgage Loan Application Amount $98,140,000
Average Mortgage Loan Application Amount $169,000
Highest Mortgage Loan Application Amount $2,355,000
Average Applicant Income $110,000
Highest Applicant Income $7,287,000

Mortgage Company List for Lending in Price County, WI for 2025

* Phone Numbers for Mortgage Lenders are available with a Data Download Report
Mortgage Lender Phone Number Mortgage Lender Assets Number of Mortgage Loan Applications Total Dollar Amount of Mortgage Loan Applications
Forward Bank
1001 N CENTRAL AVE
MARSHFIELD, WI 54449
* $ n/a 66 $ 11,960,000
Prevail Bank
675 E BROADWAY AVE
MEDFORD, WI 54451
* $ n/a 33 $ 4,885,000
Connexus Credit Union
2600 PINE RIDGE
WAUSAU, WI 54401
* $ n/a 23 $ 2,495,000
Associated Bank NA
200 NORTH ADAMS STREET
GREEN BAY, WI 54301
* $ n/a 22 $ 2,260,000
PennyMac Loan Services LLC
3043 TOWNSGATE ROAD
WESTLAKE VILLAGE, CA 91361
* $ n/a 18 $ 3,110,000
Covantage Credit Union
723 6TH AVE, PO BOX 107
ANTIGO, WI 54409
* $ n/a 17 $ 2,025,000
Nicolet National Bank
111 N WASHINGTON ST
GREEN BAY, WI 54301
* $ n/a 15 $ 3,455,000
Mortgage Research Center
1400 VETERANS UNITED DR.
COLUMBIA, MO 65203
* $ n/a 15 $ 3,205,000
Ixonia Bank
W1046 MARIETTA AVE
IXONIA, WI 53036
* $ n/a 15 $ 2,055,000
Citizens State Bank
304 N MAIN STREET
CADOTT, WI 54727
* $ n/a 14 $ 2,040,000
Summit Credit Union
PO BOX 8046
COTTAGE GROVE, WI 53527
* $ n/a 14 $ 1,700,000
Royal Credit Union
200 RIVERFRONT TERRACE
EAU CLAIRE, WI 54702
* $ n/a 14 $ 1,860,000
21st Mortgage
620 MARKET ST SUITE 100
KNOXVILLE, TN 37902
* $ n/a 13 $ 405,000
Marine Credit Union
811 MONITOR STREET
LA CROSSE, WI 54601
* $ n/a 9 $ 945,000
Johnson Bank
555 MAIN STREET SUITE 490
RACINE, WI 53403
* $ n/a 9 $ 1,485,000
Mutual of Omaha Mortgage

LOMBARD, IL 60148
* $ n/a 8 $ 900,000
New American Funding, Llc.
14511 MYFORD ROAD, SUITE 100
TUSTIN, CA 92780
* $ n/a 7 $ 1,325,000
First Federal Bank
4705 US HWY 90 W
LAKE CITY, FL 32055
* $ n/a 6 $ 970,000
JPMorgan Chase Bank, NA
1111 POLARIS PARKWAY
COLUMBUS, OH 43240
* $ n/a 6 $ 770,000
United Wholesale Mortgage
40600 ANN ARBOR RD E STE 201
PLYMOUTH, MI 48170
* $ n/a 6 $ 1,110,000
Newrez LLC

FORT WASHINGTON, PA 19034
* $ n/a 6 $ 1,540,000
Amerihome Mortgage Company, LLC
1 BAXTER WAY SUITE 300
THOUSAND OAKS, CA 91362
* $ n/a 6 $ 1,660,000
Crosscountry Mortgage, LLC
2160 SUPERIOR AVENUE
CLEVELAND, OH 44114
* $ n/a 5 $ 785,000
Compeer Financial
2600 JENNY WREN TRAIL
SUN PRAIRIE, WI 53590
* $ n/a 5 $ 645,000
Servion
500 MAIN STREET
NEW BRIGHTON, MN 55112
* $ n/a 5 $ 1,235,000
Plaza Home Mortgage, Inc
4820 EASTGATE MALL, STE 100
SAN DIEGO, CA 92121
* $ n/a 5 $ 655,000
Northern State Bank

AURORA, MN 55705
* $ n/a 5 $ 475,000
Incrediblebank
327 N 17TH AVE
WAUSAU, WI 54401
* $ n/a 5 $ 3,055,000
Nations Lending Corporation
4 SUMMIT PARK DR STE 200
INDEPENDENCE, OH 44131
* $ n/a 4 $ 460,000
Wells Fargo Bank NA

MINNEAPOLIS, MN 55415
* $ n/a 4 $ 740,000
Amerisave Mortgage Company
1200 ALTMORE AVENUE BUILDING 2 SUITE 300
SANDY SPRINGS, GA 30342
* $ n/a 4 $ 280,000
Simplicity Credit Union
222 E UPHAM ST
MARSHFIELD, WI 54449
* $ n/a 4 $ 760,000
Abbybank
401 E SPRUCE STREET PO BOX 648
ABBOTSFORD, WI 54405
* $ n/a 4 $ 540,000
Mid-Continent Funding, Inc.
3401 W BROADWAY BUSINESS PARK CT STE 213
COLUMBIA, MO 65203
* $ n/a 4 $ 380,000
Triad Financial Services, Inc.
13901 SUTTON PARK DRIVE SOUTH, SUITE 300
JACKSONVILLE, FL 32224
* $ n/a 4 $ 110,000
Movement Mortgage, LLC
8024 CALVIN HALL ROAD
INDIAN LAND, SC 29707
* $ n/a 3 $ 1,145,000
Westconsin Credit Union
444 BROADWAY
MENOMONIE, WI 54751
* $ n/a 3 $ 675,000
Community First Credit Union
1575 DRESANG WAY
NEENAH, WI 54956
* $ n/a 3 $ 955,000
First State Mortgage Services
502 N HERSHEY ROAD
BLOOMINGTON, IL 61704
* $ n/a 3 $ 1,935,000
Alameda Mortgage Corporation
1850 MT. DIABLO BLVD. SUITE 100
WALNUT CREEK, CA 94596
* $ n/a 3 $ 495,000
East Wisconsin Savings Bank
109 W 2ND ST
KAUKAUNA, WI 54130
* $ n/a 3 $ 495,000
US Bank, N.A.
425 WALNUT STREET
CINCINNATI, OH 45202
* $ n/a 3 $ 205,000
The Federal Savings Bank
300 N ELIZABETH STREET, STE 3E
CHICAGO, IL 60639
* $ n/a 3 $ 535,000
Mission Loans, LLC

IRVINE, CA 92612
* $ n/a 3 $ 595,000
Landmark Credit Union
5445 S. WESTRIDGE DR.
BROOKFIELD, WI 53005
* $ n/a 3 $ 445,000
Capital Credit Union
PO BOX 2526
GREEN BAY, WI 54306
* $ n/a 3 $ 585,000
USAA Federal Savings Bank
10750 MCDERMOTT FREEWAY
SAN ANTONIO, TX 78288
* $ n/a 3 $ 755,000
Peoples State Bank
P O BOX 1686, 1905 STEWART AVE
WAUSAU, WI 54401
* $ n/a 2 $ 550,000
Waterstone Mortgage Corporation
17950 W CORPORATE DR STE 100
BROOKFIELD, WI 53045
* $ n/a 2 $ 270,000
Nationstar Mortgage
8950 CYPRESS WATERS BLVD.
COPPELL, TX 75019
* $ n/a 2 $ 410,000
A+ Mortgage Services, Inc.
W188S7820 RACINE AVE SUITE 100
MUSKEGO, WI 53150
* $ n/a 2 $ 580,000
Citizens Community Federal N.A.
219 FAIRFAX STREET
ALTOONA, WI 54720
* $ n/a 2 $ 430,000
Superior Choice Credit Union
1320 GRAND AVENUE
SUPERIOR, WI 54880
* $ n/a 2 $ 170,000
Pentagon Federal Credit Union

OMAHA, NE 68164
* $ n/a 2 $ 290,000
Badger Bank
220 GRANT ST/PO BOX 26
FORT ATKINSON, WI 53538
* $ n/a 2 $ 200,000
BMO Harris Bank NA
111 W. MONROE
CHICAGO, IL 60606
* $ n/a 2 $ 90,000
Fairway Independent Mort Corp
4801 S. BILTMORE LANE
MADISON, WI 53718
* $ n/a 2 $ 510,000
Lower, LLC
5950 SYMPHONY WOODS DRIVE
COLUMBIA, MD 21044
* $ n/a 2 $ 120,000
Spring Eq, LLC
1 WEST ELM STREET SUITE 450
CONSHOHOCKEN, PA 19428
* $ n/a 2 $ 80,000
Sofi Bank, National Association

FRISCO, TX 75034
* $ n/a 2 $ 260,000
Alerus Financial NA
PO BOX 6001
GRAND FORKS, ND 58206
* $ n/a 2 $ 360,000
Freedom Mortgage Corporation
951 YAMATO ROAD SUITE 175
BOCA RATON, FL 33431
* $ n/a 2 $ 410,000
Old National Bank
ONE MAIN STREET
EVANSVILLE, IN 47708
* $ n/a 2 $ 490,000
First American Bank
80 STRATFORD DRIVE
ELK GROVE VILLAGE, IL 60007
* $ n/a 2 $ 360,000
Village Capital & Investment
2460 PASEO VERDE PKWY SUITE 100
HENDERSON, NV 89074
* $ n/a 2 $ 360,000
Royal United Mortgage LLC
7999 KNUE RD. STE 300
INDIANAPOLIS, IN 46256
* $ n/a 2 $ 250,000
Sage Home Loans Corporation
1423 RED VENTURES DRIVE SUITE 201
FORT MILL, SC 29707
* $ n/a 2 $ 490,000
Brighton Bank
7663 HIGHWAY 51 S
BRIGHTON, TN 38011
* $ n/a 2 $ 960,000
loanDepot.com LLC
6561 IRVINE CENTER DRIVE
IRVINE, CA 92618
* $ n/a 2 $ 180,000
Guild Mortgage Company
5898 COPLEY DRIVE
SAN DIEGO, CA 92111
* $ n/a 2 $ 340,000
Homexpress Mortgage Corp.
1936 E DEERE AVE SUITE 200
SANTA ANA, CA 92705
* $ n/a 2 $ 300,000
CMG Mortgage Inc
3160 CROW CANYON ROAD, SUITE 400
SAN RAMON, IL 94583
* $ n/a 1 $ 135,000
Discover Bank
12 READS WAY
GREENWOOD, DE 19950
* $ n/a 1 $ 35,000
Uw Credit Union
3500 UNIVERSITY AVE
MADISON, WI 53717
* $ n/a 1 $ 85,000
Bank of Luxemburg
630 MAIN ST
LUXEMBURG, WI 54217
* $ n/a 1 $ 355,000
Kohler Credit Union
905 S TAYLOR DR
SHEBOYGAN, WI 53083
* $ n/a 1 $ 175,000
Bank of America NA
31303 AGOURA RD CA6-917-01-20
WESTLAKE VILLAGE, CA 91361
* $ n/a 1 $ 25,000
Bell Bank
3100 13TH AVE S
FARGO, ND 58103
* $ n/a 1 $ 155,000
Equity Prime Mortgage LLC
5 CONCOURSE PKWY, STE 2250
ATLANTA, GA 30328
* $ n/a 1 $ 235,000
PHH Mortgage Corporation

WEST PALM BEACH, FL 33409
* $ n/a 1 $ 335,000
Advancial Federal Credit Union
1845 WOODALL RODGERS FWY, SUITE 1300
DALLAS, TX 75231
* $ n/a 1 $ 575,000
Regions Bank
1900 5TH AVENUE N
BIRMINGHAM, AL 35203
* $ n/a 1 $ 125,000
Flagstar Bank NA

TROY, MI 49098
* $ n/a 1 $ 415,000
Taylor Credit Union
825 E ALLMAN ST
MEDFORD, WI 54451
* $ n/a 1 $ 155,000
Laona State Bank
5308 BEECH ST
LAONA, WI 54541
* $ n/a 1 $ 145,000
Westbury Bank
200 S MAIN ST
WEST BEND, WI 53095
* $ n/a 1 $ 1,015,000
Credit Human Federal Credit Un
6061 IH 10 WEST
SAN ANTONIO, TX 78215
* $ n/a 1 $ 35,000
American Financing Corporation
3045 S PARKER RD BUILDING B
AURORA, CO 80014
* $ n/a 1 $ 125,000
Citizens Bank
301 N ROCHESTER ST PO BOX 223
MUKWONAGO, WI 53149
* $ n/a 1 $ 45,000
Securitynational Mortgage Company
5300 SOUTH 360 WEST
SALT LAKE CITY, UT 84123
* $ n/a 1 $ 155,000
1st Community Credit Union
1000 W. WISCONSIN STREET
SPARTA, WI 54656
* $ n/a 1 $ 245,000
Union Home Mortgage Corp.
8241 DOW CIRCLE
STRONGSVILLE, OH 44136
* $ n/a 1 $ 115,000
Bristol Morgan Bank
103 S. MAIN ST., PO BOX 128
OAKFIELD, WI 53065
* $ n/a 1 $ 145,000
Primelending
18111 PRESTON ROAD SUITE 900
DALLAS, TX 75252
* $ n/a 1 $ 215,000
Huntington National Bank
7 EASTON OVAL EA5C242
COLUMBUS, OH 43219
* $ n/a 1 $ 45,000
Midfirst Bank
501 NW GRAND BLVD
OKLAHOMA CITY, OK 73118
* $ n/a 1 $ 135,000
The Bank of New Glarus
501 FIRST STREET PO BOX 129
NEW GLARUS, WI 53574
* $ n/a 1 $ 35,000
Guaranteed Rate, Inc.
3940 NORTH RAVENSWOOD AVE
CHICAGO, IL 60613
* $ n/a 1 $ 345,000
National Bank of Commerce
1127 TOWER AVE
SUPERIOR, WI 54880
* $ n/a 1 $ 25,000
Everett Financial, Inc.
14801 QUORUM DRIVE, SUITE 300
DALLAS, TX 75254
* $ n/a 1 $ 195,000
Lakeview Loan Servicing, LLC
4425 PONCE DE LEON BLVD.
CORAL GABLES, FL 33146
* $ n/a 1 $ 45,000
First Community Mortgage, Inc.
275 ROBERT ROSE DRIVE
MURFREESBORO, TN 37129
* $ n/a 1 $ 445,000
Zippy Loans, LLC
2807 ALLEN ST
DALLAS, TX 75204
* $ n/a 1 $ 35,000
Horicon Bank
326 E LAKE ST, PO BOX 144
HORICON, WI 53032
* $ n/a 1 $ 165,000
Champions Funding, LLC
365 E GERMANN RD #140
GILBERT, AZ 85297
* $ n/a 1 $ 165,000
Partners Bank of Wisconsin
907 NORTH CENTRAL AVE., PO BOX 730
MARSHFIELD, WI 54449
* $ n/a 1 $ 235,000
Paramount Residential Mortgage
1265 CORONA POINTE CT SUITE 301
CORONA, CA 92879
* $ n/a 1 $ 195,000
Carrington Mortgage Services LLC
500 NORTH STATE COLLEGE BOULEVARD SUITES 1030, 1300 AND 1400
ORANGE, CA 92868
* $ n/a 1 $ 205,000
Plains Commerce Bank
220 MAIN ST
HOVEN, SD 57450
* $ n/a 1 $ 225,000
Star Bank
100 STATE HWY 55 EAST
MAPLE LAKE, MN 55358
* $ n/a 1 $ 35,000
Navy Federal Credit Union
820 FOLLIN LANE
VIENNA, VA 22180
* $ n/a 1 $ 205,000
Bankers' Bank
7700 MINERAL POINT ROAD
MADISON, WI 53717
* $ n/a 1 $ 165,000
Liberty Home Mortgage Corp
4401 ROCKSIDE RD 310
INDEPENDENCE, OH 44131
* $ n/a 1 $ 195,000
North Shore Bank
15700 WEST BLUEMOUND ROAD
BROOKFIELD, WI 53005
* $ n/a 1 $ 405,000
Valley Communities Credit Union
1105 WESTERN AVE
MOSINEE, WI 54455
* $ n/a 1 $ 435,000
Better Mortgage Corporation
1 WORLD TRADE CENTER FL 80
NEW YORK, NY 10007
* $ n/a 1 $ 215,000
Mortgage Solutions of Colorado
7450 CAMPUS DRIVE SUITE 200
COLORADO SPRINGS, CO 80920
* $ n/a 1 $ 75,000
First State Bank
706 WASHINGTON STREET
MENDOTA, IL 61342
* $ n/a 1 $ 255,000
Towne Mortgage Company
888 WEST BIG BEAVER ROAD SUITE 310
TROY, MI 48084
* $ n/a 1 $ 205,000
First Community Bank
202 MERCHANT ROW
MILTON, WI 53563
* $ n/a 1 $ 345,000
Educators Credit Union
1326 WILLOW RD
MOUNT PLEASANT, WI 53177
* $ n/a 1 $ 185,000
The Equitable Bank SSB
2290 NORTH MAYFAIR ROAD
WAUWATOSA, WI 53226
* $ n/a 1 $ 145,000
Empeople Credit Union
3950 38TH AVENUE
MOLINE, IL 61265
* $ n/a 1 $ 35,000
Tri City National Bank
6400 S 27TH ST
OAK CREEK, WI 53154
* $ n/a 1 $ 165,000
Boxcar Mortgage, LLC
664 SEMINOLE AVE NE #101
ATLANTA, GA 30307
* $ n/a 1 $ 225,000
Baxter Credit Union
340 N MILWAUKEE AVE
340 N MILWAUKEE AVE, IL 60061
* $ n/a 1 $ 25,000
Provident Funding Associates
1235 NORTH DUTTON AVE STE E
SANTA ROSA, CA 95401
* $ n/a 1 $ 205,000
Planet Home Lending, LLC
321 RESEARCH PARKWAY SUITE 303
MERIDEN, CT 06450
* $ n/a 1 $ 265,000
National Exchange Bank and Trust
130 SOUTH MAIN STREET
FOND DU LAC, WI 54936
* $ n/a 1 $ 85,000
Premier Bank Minnesota
101 10TH ST E
HASTINGS, MN 55033
* $ n/a 1 $ 45,000
Fox Communities Credit Union
3401 E CALUMET STREET
APPLETON, WI 54913
* $ n/a 1 $ 235,000
Ameritrust Mortgage Corporation

FLOWER MOUND, TX 75022
* $ n/a 1 $ 235,000
Fortifi Bank
140 W. HURON ST/PO BOX 310
BERLIN, WI 54923
* $ n/a 1 $ 235,000
Cardinal Financial Company, Li
3530 TORINGDON WAY STE 200
CHARLOTTE, NC 28277
* $ n/a 1 $ 265,000
New Day Financial, Llc.
360 SOUTH ROSEMARY AVENUE SUITE 1900
WEST PALM BEACH, FL 33401
* $ n/a 1 $ 365,000

The tables below break down 2025 mortgage applications in Price County, WI by loan purpose, applicant race, loan type, outcome and denial reason. Click a column heading to sort.

Mortgage Loan Application Detail Totals for Price County, WI in 2025

Loan Purpose

Total Number of Mortgage Applications Total Dollar Amount of Mortgage Loan Applications Average Mortgage Loan Amount Highest Mortgage Loan Amount Average Applicant Income Highest Applicant Income
Home Purchase 315 $57,505,000 $182,000 $1,015,000 $124,000 $7,287,000
Cash-out Refinancing 103 $15,135,000 $146,000 $485,000 $89,000 $555,000
Refinancing 80 $18,170,000 $227,000 $2,355,000 $100,000 $290,000
Other Purpose 46 $4,070,000 $88,000 $305,000 $99,000 $660,000
Home Improvement 35 $3,125,000 $89,000 $225,000 $78,000 $187,000
Not Applicable 1 $135,000 $135,000 $135,000 $0 $0

Applicant Race

Total Number of Mortgage Applications Total Dollar Amount of Mortgage Loan Applications Average Mortgage Loan Amount Highest Mortgage Loan Amount Average Applicant Income Highest Applicant Income
White 463 $76,305,000 $164,000 $645,000 $112,000 $7,287,000
Not Provided 50 $7,080,000 $141,000 $575,000 $98,000 $305,000
Not applicable 40 $11,000,000 $275,000 $2,355,000 $72,000 $107,000
Hispanic 10 $1,850,000 $185,000 $445,000 $61,000 $121,000
Black or African American 6 $490,000 $81,000 $175,000 $148,000 $555,000
Native Hawaiian or Other Pacific Islander 5 $625,000 $125,000 $195,000 $89,000 $183,000
Asian 4 $630,000 $157,000 $225,000 $124,000 $183,000
American Indian or Alaskan Native 2 $160,000 $80,000 $115,000 $46,000 $53,000

Loan Type

Total Number of Mortgage Applications Total Dollar Amount of Mortgage Loan Applications Average Mortgage Loan Amount Highest Mortgage Loan Amount Average Applicant Income Highest Applicant Income
Conventional (any loan other than FHA, VA, FSA, or RHS loans) 461 $73,805,000 $160,000 $2,355,000 $100,000 $660,000
FHA-insured (Federal Housing Administration) 59 $9,905,000 $167,000 $275,000 $64,000 $190,000
VA-guaranteed (Veterans Administration) 51 $13,405,000 $262,000 $495,000 $306,000 $7,287,000
FSA/RHS (Farm Service Agency or Rural Housing Service) 9 $1,025,000 $113,000 $175,000 $48,000 $76,000

Outcome

Total Number of Mortgage Applications Total Dollar Amount of Mortgage Loan Applications Average Mortgage Loan Amount Highest Mortgage Loan Amount Average Applicant Income Highest Applicant Income
Loan Originated 345 $62,855,000 $182,000 $1,015,000 $133,000 $7,287,000
Application Denied By Financial Institution 108 $11,380,000 $105,000 $405,000 $59,000 $305,000
Application Withdrawn By Applicant 59 $12,605,000 $213,000 $2,355,000 $92,000 $317,000
Loan Purchased By The Institution 31 $5,645,000 $182,000 $645,000 $105,000 $203,000
Application Approved But Not Accepted 18 $3,080,000 $171,000 $445,000 $70,000 $158,000
File Closed For Incompleteness 15 $2,135,000 $142,000 $315,000 $90,000 $182,000
Preapproval Denied by Financial Institution 3 $385,000 $128,000 $185,000 $40,000 $51,000
Preapproval Approved but not Accepted 1 $55,000 $55,000 $55,000 $78,000 $78,000

Denial Reason

Total Number of Mortgage Applications Total Dollar Amount of Mortgage Loan Applications Average Mortgage Loan Amount Highest Mortgage Loan Amount Average Applicant Income Highest Applicant Income
Not applicable 446 $82,830,000 $185,000 $2,355,000 $124,000 $7,287,000
Debt-To-Income Ratio 61 $8,125,000 $133,000 $395,000 $64,000 $300,000
Credit History 31 $2,355,000 $75,000 $265,000 $69,000 $305,000
Collateral 16 $2,210,000 $138,000 $405,000 $67,000 $167,000
Credit Application Incomplete 9 $655,000 $72,000 $185,000 $37,000 $64,000
Other 8 $850,000 $106,000 $285,000 $93,000 $228,000
Unverifiable Information 5 $635,000 $127,000 $185,000 $50,000 $97,000
Employment History 2 $160,000 $80,000 $85,000 $61,000 $74,000
Insufficient Cash (Downpayment, Closing Cost) 2 $320,000 $160,000 $165,000 $44,000 $44,000
Mortgage Insurance Denied 0 $0 $0 $0 $0 $0

About this data: figures come from the Home Mortgage Disclosure Act (HMDA) loan application records that lenders file with the FFIEC each year, and count every application (approved, denied, withdrawn or purchased), not just closed loans. Applications reported at $100 million or more are left out of these totals.

Download the Wisconsin Lender List